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Senior SEO Manager (m/f/d)

Deezer
Full-time
On-site
Paris, Île-de-France, France
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior SEO Manager (m/f/d)
πŸ”Ή Company: Deezer
πŸ”Ή Location: Paris, Île-de-France, France
πŸ”Ή Job Type: Full-time
πŸ”Ή Category: πŸ” SEO & Content Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As a Senior SEO Manager at Deezer, you will lead the organic search strategy for one of the world's largest independent music streaming platforms. You'll work within the Performance Marketing team, reporting to the Head of Analytics & SEO, where you'll drive organic user acquisition by optimizing website performance across Deezer's digital properties. This strategic role requires unifying cross-functional teams to achieve sustainable organic growth while leveraging data to support SEO initiatives.

ASSUMPTION: The role is full-time based on the comprehensive responsibilities and the company's description of benefits typically associated with full-time positions.


πŸ“‹ Key Responsibilities

  • βœ… Define strategies to increase visibility, keyword rankings, and traffic quality to generate more business
  • βœ… Develop and implement technical SEO roadmaps in collaboration with engineering and product teams
  • βœ… Ensure website technical conformity to latest search engine requirements while anticipating evolutions around GenAI and web performance
  • βœ… Use crawling tools and data to monitor, report and improve website internal structure and technical performance
  • βœ… Lead broader SEO initiatives including site migrations, page deprecations, and external website structure
  • βœ… Identify skill and tool gaps within the SEO team and align with hierarchy to build and empower the team
  • βœ… Lead a team consisting of another SEO Manager and an apprentice

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years of professional experience in SEO with a proven track record

Skills:

  • Advanced SEO techniques and core principles
  • Solid knowledge of search engine algorithms and ranking strategies
  • Experience with international websites and large-scale SEO initiatives
  • Site architecture optimization and international localization expertise
  • Data-driven and business-focused mindset
  • Cross-functional collaboration skills
  • Excellent communication skills with ability to adapt to different audiences
  • Fluency in English

ASSUMPTION: While no specific education requirements are mentioned, roles at this level typically require a bachelor's degree in marketing, digital communications, or a related field.


πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Health insurance
  • Transportation support
  • Deezer premium family account
  • Access to gym classes
  • Deezer Communities for networking
  • Regular company events (parties and Thursday drinks)
  • Allowance for sports, traveling, and culture
  • Meal vouchers
  • Hybrid remote work policy

Industry Comparison: This benefits package appears competitive for the tech industry in Paris, particularly with the inclusion of culture/sports allowances and meal vouchers which are common in French companies.

ASSUMPTION: Based on the seniority level and location in Paris, salaries for Senior SEO Manager positions typically range from €55,000 to €80,000 annually, with variation based on exact experience and negotiation.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Deezer is the second largest independent music streaming platform in the world, positioned as a major competitor in the global music streaming market.

Company Size: A scale-up with substantial operations, now publicly listed on EuroNext.

Company Stage: Established tech company (founded 2007) that has reached unicorn status and is now publicly traded, moving from startup to mature tech company.

ASSUMPTION: While exact employee numbers aren't provided, Deezer likely employs several hundred to over a thousand employees based on its market position and international presence.


πŸ“Š Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Head of Analytics & SEO within the Performance Marketing team (part of the Marketing division)

Team Size/Composition: Will lead a team of two - one SEO Manager and one apprentice

Growth Opportunities: Potential path to Head of SEO or broader digital marketing leadership roles

ASSUMPTION: This position appears to be mid-management with potential growth into higher leadership roles, given the strategic nature of the position and the reporting relationship to a department head.


🌍 Location & Work Environment

Office Type: Hybrid (mentioned in benefits section)

Geographic Context: Paris is a major European tech hub with a vibrant startup ecosystem. As the capital of France, it offers rich cultural amenities but also has a higher cost of living compared to other French cities.

Work Schedule: Not explicitly stated, but likely standard French business hours with flexibility through the hybrid work policy

Regional Considerations: Working in France provides strong worker protections, generous vacation policies (typically 5+ weeks annually), and healthcare benefits. Knowledge of French would be beneficial for daily life in Paris, though the job requires fluency in English.

ASSUMPTION: While not explicitly stated, the job listing mentions "great offices always located in dynamic and attractive districts" in Paris, suggesting the Paris office is in a central, well-connected area.


πŸ’Ό Interview & Application Insights

Typical Process: For senior roles at tech companies like Deezer, expect:

  • Initial screening call with HR/recruiter
  • Technical assessment or SEO case study
  • Interview with the Head of Analytics & SEO
  • Panel interview with broader marketing team and potentially product/engineering stakeholders
  • Final interview with senior leadership

Key Assessment Areas:

  • Technical SEO knowledge and problem-solving
  • Leadership and team management capabilities
  • Cross-functional collaboration skills
  • Data analysis and strategic thinking
  • Communication abilities with different audiences (technical and non-technical)

Application Tips:

  • Highlight demonstrable SEO wins with metrics
  • Showcase experience with international SEO strategies
  • Emphasize cross-functional collaboration examples
  • Demonstrate familiarity with technical SEO tools and methodologies

ATS Keywords: SEO strategy, technical SEO, organic growth, search algorithms, site architecture, international SEO, web performance, site migration, keyword ranking, crawling tools, cross-functional collaboration

ASSUMPTION: These insights are based on standard hiring practices for senior marketing positions in tech companies and not explicitly outlined in the job description.


πŸ› οΈ Tools & Technologies

While specific tools aren't mentioned, SEO managers at this level typically work with:

  • SEO platforms: Ahrefs, SEMrush, Moz
  • Analytics tools: Google Analytics, Adobe Analytics
  • Crawling tools: Screaming Frog, DeepCrawl, Sitebulb
  • Performance monitoring: PageSpeed Insights, Lighthouse
  • Keyword research tools: Keyword Planner, Ubersuggest
  • Project management software: JIRA, Asana, Monday

ASSUMPTION: These tools represent industry-standard technologies for SEO management and weren't explicitly mentioned in the job listing.


πŸ‘” Cultural Fit Considerations

Company Values: Deezer emphasizes diversity, inclusion, uniqueness, and collaboration. They describe themselves as a "vibrant community that celebrates uniqueness, diversity and individuality, and thrives on collaboration."

Work Style: Fast-paced, innovative, collaborative, with an emphasis on cross-functional teamwork. The company appears to value those who can communicate effectively across departments.

Self-Assessment:

  • Am I comfortable in a dynamic, evolving tech environment?
  • Can I effectively communicate complex technical concepts to non-technical stakeholders?
  • Do I enjoy collaborative work while also taking leadership on strategic initiatives?
  • Am I passionate about music and digital entertainment?
  • Am I comfortable working in an international environment?

ASSUMPTION: The emphasis on music passion is inferred from Deezer's business focus and their tagline "LIVE THE MUSIC WITH US," suggesting cultural alignment with music appreciation would be beneficial.


⚠️ Potential Challenges

  • Leading SEO strategy for a global platform with international localization requirements
  • Balancing technical SEO requirements with evolving technologies like GenAI
  • Coordinating with multiple stakeholders across engineering, product, and marketing
  • Demonstrating clear ROI for SEO initiatives in a competitive streaming market
  • Managing a small team while handling broad strategic responsibilities

ASSUMPTION: These challenges are inferred from the role description and common challenges in senior SEO positions at global tech companies.


πŸ“ˆ Similar Roles Comparison

This Senior SEO Manager role at Deezer differs from similar positions in:

  • Leadership component: Involves managing a small team, which is not always the case for SEO Manager roles
  • Strategic focus: Emphasizes strategy more heavily than many tactical-focused SEO positions
  • Technical depth: Requires deeper technical SEO knowledge than many content-focused SEO roles
  • Cross-functional collaboration: Places greater emphasis on working with engineering and product teams
  • Industry context: Operates within the unique challenges of music streaming vs. ecommerce or content publishing

ASSUMPTION: This comparison is based on standard industry patterns for SEO management roles across different sectors.


πŸ“ Sample Projects

  • Developing and implementing a technical SEO roadmap to improve site speed across international versions of Deezer's web platform
  • Coordinating a site migration with minimal impact on organic traffic and rankings
  • Creating an international SEO strategy to improve visibility in key growth markets
  • Implementing structured data markup to enhance visibility for music content in search results
  • Developing an SEO measurement framework to better track organic traffic quality and conversion
  • Leading cross-functional initiatives to optimize for voice search and GenAI integration

ASSUMPTION: These projects are illustrative examples based on the responsibilities outlined in the job listing and common initiatives for senior SEO roles in global technology companies.


❓ Key Questions to Ask During Interview

  • What are the most significant SEO challenges Deezer is currently facing?
  • How does the SEO function collaborate with product development and engineering teams?
  • What does success look like for this role in the first 6-12 months?
  • How does Deezer approach the balance between technical SEO and content optimization?
  • What tools and technologies does the SEO team currently use?
  • How does Deezer plan to adapt its SEO strategy to emerging AI technologies in search?

ASSUMPTION: These questions are suggested based on the role type and company context but may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  • Update your resume to highlight relevant SEO experience, particularly with international websites and technical SEO
  • Include specific metrics and achievements from previous SEO initiatives
  • Prepare a portfolio of past SEO projects and strategies with measurable outcomes
  • Research Deezer's platform and competitors to understand the unique challenges of SEO in music streaming
  • Optimize your LinkedIn profile with key SEO terminology and leadership experience
  • Connect with current or former Deezer employees to gain insights into the company culture
  • Prepare to discuss how you've successfully collaborated with product and engineering teams in the past
  • Visit Deezer's Welcome to the Jungle page for additional cultural insights

For ATS optimization, ensure your application includes key terms like: SEO strategy, technical SEO, international SEO, site architecture, organic growth, search algorithms, performance optimization, and cross-functional collaboration.