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Senior SEO Manager (m/f/d)

Deezer
Full-time
On-site
Paris, Île-de-France, France
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior SEO Manager (m/f/d)

πŸ”Ή Company: Deezer

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: πŸ” SEO & Content Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

As a Senior SEO Manager at Deezer, you will lead the company's SEO strategy across its main websites to drive organic growth for the world's second-largest independent music streaming platform. You'll work within the Performance Marketing team under the Head of Analytics & SEO, collaborating with cross-functional teams to enhance visibility, improve keyword rankings, and generate quality traffic that converts to business. This strategic position requires technical expertise, leadership skills, and the ability to unite diverse teams toward common growth objectives.

ASSUMPTION: Based on the reporting line to the Head of Analytics & SEO and the mention of leading a team with another SEO Manager and an apprentice, this is a leadership role with both strategic planning and team management responsibilities.


πŸ“‹ Key Responsibilities

  • βœ… Define strategies to increase visibility, keyword rankings, and traffic quality to drive business growth
  • βœ… Develop and execute technical SEO roadmaps in collaboration with engineering and product teams
  • βœ… Ensure website technical conformity to search engine requirements and anticipate trends in GenAI and web performance
  • βœ… Utilize crawling tools and data to monitor, report on, and improve website structure and technical performance
  • βœ… Lead major SEO initiatives including site migrations, page deprecations, and external websites structure
  • βœ… Identify skills and tools gaps within the SEO team and work with leadership to build and empower the team
  • βœ… Lead a team consisting of another SEO Manager and an apprentice

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years of professional experience in SEO with proven track record

Skills:

  • Advanced SEO techniques and core principles
  • Solid knowledge of search engine algorithms and ranking strategies
  • Experience with international websites and large-scale SEO initiatives
  • Data-driven and business-focused mindset
  • Cross-functional collaboration abilities
  • Excellent communication skills with both technical and non-technical stakeholders
  • Fluency in English

ASSUMPTION: While specific educational requirements aren't mentioned, the technical nature of the role and senior title suggest that a bachelor's degree or equivalent experience in marketing, digital communications, computer science, or a related field would be beneficial.


πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Health insurance
  • Transportation benefits
  • Deezer premium family account
  • Access to gym classes
  • Regular company parties and Thursday drinks
  • Allowance for sports, traveling, and culture
  • Meal vouchers
  • Hybrid remote work policy

Industry Comparison: Not specified

ASSUMPTION: Senior SEO Manager roles in Paris at tech companies typically offer competitive compensation packages in line with the European tech market. For a senior position at a publicly listed company like Deezer, the compensation would likely be above average for the Paris market.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Deezer is the second largest independent music streaming platform in the world, having evolved from a pioneer tech startup in 2007 to a French unicorn. The company is now publicly listed on EuroNext.

Company Size: Large scale tech company

Company Stage: Established growth company (16 years old, publicly listed)

ASSUMPTION: While exact employee numbers aren't provided, as the second-largest independent music streaming platform worldwide that's publicly listed, Deezer likely has several hundred or more employees across its global operations.


πŸ“Š Role Analysis

Career Level: Senior management

Reporting Structure: Reports to the Head of Analytics & SEO within the Performance Marketing team, which is part of the Marketing division

Team Size/Composition: Will lead a team of one SEO Manager and an apprentice

Growth Opportunities: Potential progression to Head of SEO/Analytics or broader digital marketing leadership roles

ASSUMPTION: As this is a senior position leading a small team, growth opportunities would likely involve expanding responsibilities across additional marketing channels or moving up to director-level positions overseeing broader marketing operations.


🌍 Location & Work Environment

Office Type: Hybrid (office with remote work policy)

Geographic Context: Paris is a major European tech hub with a vibrant startup ecosystem. Deezer's offices are described as being located in a dynamic and attractive district.

Work Schedule: Not specifically mentioned, but likely standard full-time hours with flexibility given the hybrid policy

Regional Considerations: Working in Paris would require knowledge of French culture and potentially the French language, though the job posting only requires English fluency.

ASSUMPTION: While French language skills aren't explicitly required, working in Paris would make some proficiency in French beneficial for daily life and team integration, even if English is the primary business language.


πŸ’Ό Interview & Application Insights

Typical Process: For senior roles at tech companies like Deezer, the interview process typically includes:

  • Initial HR/recruiter screening
  • Technical SEO assessment or case study
  • Multiple rounds of interviews with marketing leadership and cross-functional stakeholders
  • Presentation of SEO strategy or approach

Key Assessment Areas:

  • Technical SEO expertise
  • Strategic thinking and business impact
  • Communication skills with various stakeholders
  • Leadership and team management abilities
  • Data analysis capabilities

Application Tips:

  • Highlight measurable SEO success metrics from previous roles
  • Demonstrate experience with international SEO
  • Showcase examples of cross-functional collaboration
  • Emphasize both technical SEO expertise and business impact

ATS Keywords: SEO strategy, technical SEO, search engine algorithms, organic growth, international websites, site migrations, web performance, cross-functional collaboration, SEO tools, crawling, keyword rankings, SEO analytics

ASSUMPTION: These insights are based on industry standards for senior SEO roles at technology companies and may vary based on Deezer's specific hiring process.


πŸ› οΈ Tools & Technologies

While specific tools aren't mentioned in the job listing, senior SEO managers typically work with:

  • SEO crawling and auditing tools (likely Screaming Frog, Semrush, Ahrefs, or similar)
  • Analytics platforms (Google Analytics, Adobe Analytics)
  • Search Console and other webmaster tools
  • Keyword research tools
  • Technical SEO testing tools for site speed and performance
  • Project management systems

ASSUMPTION: These tools represent industry-standard technology for SEO management and weren't explicitly mentioned in the job description.


πŸ‘” Cultural Fit Considerations

Company Values: Deezer emphasizes diversity, inclusion, uniqueness, and individuality. They describe their culture as vibrant, collaborative, international, and passionate.

Work Style: Collaborative, innovative, and fast-paced with an emphasis on personal expression ("making your voice heard")

Self-Assessment Questions:

  • Are you comfortable working in a dynamic, rapidly-evolving environment?
  • Do you thrive in collaborative settings while also being able to drive your own initiatives?
  • Can you effectively communicate technical concepts to diverse audiences?
  • Do you have a passion for music and technology?
  • Are you comfortable with a hybrid work model?

ASSUMPTION: Based on the language used in the job description, Deezer appears to value innovation and forward-thinking, suggesting they would appreciate candidates who bring fresh perspectives and aren't afraid to challenge conventional approaches.


⚠️ Potential Challenges

  • Leading SEO strategy for a global platform will require balancing multiple markets and priorities
  • Need to anticipate and adapt to emerging technologies like GenAI suggests a rapidly evolving technical landscape
  • Cross-functional collaboration will require strong stakeholder management and persuasion skills
  • Managing a team while implementing technical strategies requires balancing hands-on work with leadership
  • As a publicly listed company, there may be added pressure to demonstrate measurable ROI from SEO efforts

ASSUMPTION: These challenges are inferred from the role description and company context, and the actual challenges may vary depending on Deezer's specific business situation and team dynamics.


πŸ“ˆ Similar Roles Comparison

Compared to similar roles in the industry, this Senior SEO Manager position:

  • Has a stronger emphasis on technical SEO than many content-focused SEO roles
  • Includes team leadership responsibilities not always found in senior individual contributor SEO positions
  • Places greater emphasis on cross-functional collaboration than purely technical SEO roles
  • Requires international SEO experience due to Deezer's global presence
  • Combines both strategic planning and tactical implementation

ASSUMPTION: This comparison is based on standard industry patterns for SEO leadership roles at global technology companies.


πŸ“ Sample Projects

As a Senior SEO Manager at Deezer, you might work on projects such as:

  • Developing a comprehensive technical SEO strategy to improve site speed and mobile performance across multiple country domains
  • Leading a website migration project while maintaining or improving SEO rankings
  • Creating an international hreflang implementation strategy for proper multi-language targeting
  • Developing a structured data implementation plan to improve rich results in search engines
  • Building a comprehensive SEO reporting dashboard that connects organic traffic to conversion metrics
  • Creating and implementing an SEO training program for content and development teams

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and common initiatives for a music streaming platform's SEO strategy.


❓ Key Questions to Ask During Interview

  1. How does SEO integrate with Deezer's overall marketing strategy and business objectives?
  2. What are the most significant SEO challenges Deezer is currently facing?
  3. How does the team balance technical SEO improvements with content optimization across different markets?
  4. What are the key performance indicators you use to measure SEO success?
  5. How do you see the role of SEO evolving at Deezer in the next 2-3 years, especially with emerging technologies like GenAI?
  6. What development and growth opportunities exist for the SEO team members?

ASSUMPTION: These questions are suggested based on the role type and company context and may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Resume Optimization: Customize your resume to highlight relevant SEO experience, especially technical SEO and international experience. Include keywords like "technical SEO," "search engine algorithms," "SEO strategy," and "international websites" to pass ATS screening.
  2. Portfolio Preparation: Gather examples of successful SEO initiatives you've led, including metrics showing business impact.
  3. Company Research: Familiarize yourself with Deezer's platform, business model, and recent news to show genuine interest during interviews.
  4. Network: Connect with current or former Deezer employees on LinkedIn to gain additional insights about the company culture.
  5. Skills Assessment: Review your technical SEO knowledge, especially around international SEO and site performance optimization.
  6. Application Submission: Submit your application through Deezer's official careers page, ensuring all required documents are included.