(Senior) Performance Marketing Manager (m/f/x)

## 📌 Core Information
🔹 **Job Title:** (Senior) Performance Marketing Manager (m/f/x)
🔹 **Company:** FINN
🔹 **Location:** Munich, Bavaria, Germany
🔹 **Job Type:** Full-time
🔹 **Category:** 🎯 Performance Marketing

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## 📌 Essential Job Details

### 🚀 Job Overview
As a (Senior) Performance Marketing Manager at FINN, you will be responsible for driving growth and user acquisition through various marketing channels. You will define the first impressions of users and how they perceive FINN, with a focus on accelerating the company's global expansion. This is an exciting opportunity for an entrepreneurial and strategically minded performance marketer to scale up existing channels, build new ones, and have a critical impact on FINN's growth.

**ASSUMPTION:** The job listing does not explicitly state the seniority level, but based on the responsibilities and qualifications required, this role is likely suitable for mid-to-senior level performance marketing professionals.

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### 📋 Key Responsibilities
✅ Generate demand: Aggressively grow the number of acquired B2C and B2B customers via paid channels, while ensuring cost-per-customer targets are met.
✅ Analyze and report campaign performance: Improve efficiency, optimize channel mix and budgets. Work with the data team to enhance data insights and decision-making.
✅ Experiment to fuel growth: Continuously test new strategies and channels to address underserved user groups and drive growth and efficiency.
✅ Build the FINN brand across paid channels: Translate the brand and product offering into winning marketing campaigns and messages. Collaborate with the creative team to create high-performing ads.
✅ Find product-channel fit and steer marketing budget: Engage with and challenge senior management on marketing and brand strategy based on your insights. Define the channel strategy and manage the marketing budget.
✅ Develop marketing plans and forecasts: Include KPI metrics such as spend, CPL, ROAs, and CAC using data and analytics to inform investment and optimization.

**ASSUMPTION:** The responsibilities listed cover the key aspects of performance marketing, including demand generation, channel optimization, creative strategy, budget management, and data-driven decision-making.

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### 🎯 Required Qualifications
**Education:** Bachelor's or Master's degree in marketing, business, or a sales-related field.
**Experience:** 2-3+ years of relevant performance marketing experience, including planning, testing, executing, and measuring campaigns successfully with large marketing budgets.
**Skills:** Strong experience in acquiring and converting B2C and/or B2B users via channels such as paid search, paid social, display, and/or video. Offline marketing experience is a plus. Highly analytical and data-driven mindset. Excellent organizational and communication skills. Track record of experimenting with new strategies, channels, and frameworks. Experience in tracking and attribution. Ability to work independently and proactively with a hands-on approach to decision-making.

**ASSUMPTION:** The qualifications listed are standard for a mid-to-senior level performance marketing role, focusing on both technical skills and soft skills required for success in the position.

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### 💰 Compensation & Benefits
**Salary Range:** Not specified
**Benefits:** Competitive fixed salary, virtual equity share, yearly personal development budget of 1,500€, attractive company pension scheme, flexible working hours, kindergarten and daycare allowance (up to 300€ per child per month), discounted gym memberships, and attractive mobility options (e.g., discounts for FINN cars).

**ASSUMPTION:** The benefits package seems comprehensive and competitive for a mid-to-senior level role in the technology/startup industry in Munich, Germany. The salary range is not provided, but based on industry averages, it is likely in the range of 60,000 - 90,000 EUR per year for a (Senior) Performance Marketing Manager position in this location.

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## 📌 Applicant Insights

### 🔍 Company Context
**Industry Position:** FINN is a fast-growing scale-up that offers convenient and flexible car subscriptions, bringing a true e-commerce experience to car ownership and accelerating the arrival of electric mobility. The company works with the best car brands in the world and is backed by leading global investors.
**Company Size:** Not specified, but described as a "fast-growing scale-up," suggesting it is likely a mid-sized or growing startup.
**Company Stage:** Scale-up, as indicated by the "fast-growing" description.

**ASSUMPTION:** Based on the information provided, FINN is a relatively young, fast-growing company operating in the mobility/automotive tech industry. As a scale-up, it is likely in the expansion or growth stage, seeking to accelerate its market presence and customer acquisition.

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### 📊 Role Analysis
**Career Level:** Mid-to-senior level, as indicated by the "(Senior)" in the job title and the 2-3+ years of required experience.
**Reporting Structure:** Not specified, but likely reporting to a marketing or growth executive.
**Team Size/Composition:** Not provided, but as a scale-up, the marketing team is likely small to mid-sized and the successful candidate will have the opportunity to contribute significantly to its growth.
**Growth Opportunities:** The job description highlights the "critical impact" the role will have on FINN's growth, suggesting strong potential for career advancement and professional development.

**ASSUMPTION:** This role is positioned as a mid-to-senior level performance marketing position with the potential for significant impact and growth within the organization. The successful candidate will have the opportunity to shape and scale the marketing function as the company expands.

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### 🌍 Location & Work Environment
**Office Type:** Hybrid, with the flexibility to work from home a few days per week.
**Geographic Context:** Munich, Bavaria, Germany - a major tech and business hub in Europe with a high cost of living but also a vibrant startup ecosystem.
**Work Schedule:** Flexible working hours, as mentioned in the benefits.
**Regional Considerations:** Munich is a desirable location for many tech professionals, offering a high quality of life, access to talent, and proximity to other major European markets.

**ASSUMPTION:** The hybrid work model, with the option to work remotely a few days per week, is a common setup for mid-to-senior level roles in the tech industry, especially in growth-stage startups. The location in Munich provides access to a talented labor pool and the benefits of a thriving tech hub.

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### 💼 Interview & Application Insights
**Typical Process:** The interview process is likely to include an initial screening, followed by a series of interviews (e.g., with the hiring manager, team members, and potentially senior leadership) to assess technical skills, cultural fit, and strategic vision.
**Key Assessment Areas:** Employers will likely evaluate the candidate's performance marketing expertise, data-driven decision-making, ability to drive growth, and their potential to contribute to the company's overall marketing and brand strategy.
**Application Tips:** Applicants should highlight their relevant experience in performance marketing, data analysis, and cross-functional collaboration. They should also demonstrate their entrepreneurial mindset and passion for FINN's mission and products.
**ATS Keywords:** Relevant keywords to include in the application may include: "performance marketing," "demand generation," "paid advertising," "data analysis," "growth hacking," "A/B testing," "channel optimization," "marketing strategy," and "brand building."

**ASSUMPTION:** The interview and application process is expected to be thorough, as is typical for mid-to-senior level roles in the tech industry, with a focus on both technical competence and cultural fit.

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### 🛠️ Tools & Technologies
Based on the job description and the performance marketing industry, the successful candidate may be expected to have experience with tools and platforms such as:
- Google Ads, Google Analytics, Google Tag Manager
- Facebook Ads, Instagram Ads, LinkedIn Ads
- Web analytics and attribution tools (e.g., Google Analytics, Adobe Analytics)
- Customer relationship management (CRM) systems
- Data visualization and reporting tools (e.g., Tableau, PowerBI)
- A/B testing and experimentation platforms
- Campaign management and automation tools

**ASSUMPTION:** These tools and technologies are commonly used in performance marketing roles, but the specific requirements may vary based on FINN's tech stack and marketing processes.

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### 👔 Cultural Fit Considerations
**Company Values:** FINN's mission is to "drive change for people, organizations and the planet through frictionless mobility," suggesting a focus on innovation, sustainability, and customer-centricity.
**Work Style:** The job description highlights the need for an "entrepreneurial and strategically minded" individual, indicating a fast-paced, dynamic, and collaborative work environment.
**Self-Assessment:** Applicants should consider their ability to thrive in a scale-up environment, their appetite for growth and experimentation, and their alignment with FINN's mission and values.

**ASSUMPTION:** FINN likely values innovation, data-driven decision-making, and a hands-on, proactive approach to problem-solving. Successful candidates will demonstrate an entrepreneurial mindset and a strong customer focus.

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### ⚠️ Potential Challenges
The role of a (Senior) Performance Marketing Manager at FINN may involve some potential challenges, such as:
- Navigating a fast-paced, high-growth environment with evolving priorities
- Balancing the need for aggressive user acquisition with cost-effectiveness targets
- Continuously testing and experimenting with new channels and strategies to drive growth
- Aligning marketing efforts with the broader business and brand strategy

**ASSUMPTION:** These potential challenges are common in performance marketing roles, especially in the context of a scale-up company, and the successful candidate should be prepared to adapt and thrive in a dynamic environment.

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### 📈 Similar Roles Comparison
This (Senior) Performance Marketing Manager role at FINN is similar to other mid-to-senior level performance marketing positions in the tech/startup industry, with a focus on driving user acquisition, optimizing marketing campaigns, and contributing to the overall marketing and growth strategy. However, the specific responsibilities and level of autonomy may vary depending on the company size, industry, and growth stage.

**ASSUMPTION:** The key aspects of this role, such as demand generation, channel optimization, brand-building, and data-driven decision-making, are consistent with expectations for mid-to-senior level performance marketing positions across the tech industry.

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### 📝 Sample Projects
As a (Senior) Performance Marketing Manager at FINN, some potential projects or tasks you may work on include:
- Developing and executing a comprehensive paid media strategy across channels like Google Ads, Facebook/Instagram Ads, and LinkedIn Ads to drive B2C and B2B user acquisition
- Analyzing campaign performance data to identify optimization opportunities, adjust budgets, and improve efficiency
- Collaborating with the creative team to develop high-performing ad creatives that effectively communicate FINN's brand and value proposition
- Experimenting with new channels, targeting strategies, and marketing frameworks to reach underserved user groups and unlock additional growth
- Forecasting marketing budgets and KPIs (e.g., spend, CPL, ROAs, CAC) to inform investment decisions and present recommendations to senior management

**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide applicants with a general understanding of the type of work they may encounter in this role.

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### ❓ Key Questions to Ask During Interview
Here are some suggested questions candidates may want to ask during the interview process:
1. What are the primary growth drivers and marketing channels that have been most effective for FINN so far?
2. How does the marketing team collaborate with other departments (e.g., product, data, customer service) to drive growth and optimize the customer experience?
3. What are the key performance indicators (KPIs) that the marketing team is measured against, and how do they align with the overall business objectives?
4. Can you provide more details on the company's plans for expansion and how the (Senior) Performance Marketing Manager role will support those efforts?
5. What professional development opportunities and resources are available to help the successful candidate advance their skills and career within FINN?
6. How does the company foster a culture of innovation and experimentation within the marketing function?

**ASSUMPTION:** These questions are designed to help candidates better understand the company's growth priorities, the cross-functional nature of the role, the key metrics for success, and the opportunities for professional development. Applicants should tailor these questions based on their specific interests and the information gathered during the interview process.

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## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**

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## 📌 Next Steps for Applicants
To pursue this opportunity effectively, applicants should:
1. Carefully review the job description and requirements to ensure they meet the qualifications.
2. Tailor their resume and cover letter to highlight their relevant performance marketing experience, data analysis skills, and alignment with FINN's mission and values.
3. Prepare thoughtful questions to ask during the interview process to demonstrate their interest and fit for the role.
4. Research FINN's products, industry, and competitors to show their understanding of the company and the broader market context.
5. Optimize their application for relevant ATS systems by including keywords related to performance marketing, demand generation, and growth hacking.
6. Follow up promptly with the hiring team to express continued interest and provide any additional information requested.

By taking these steps, applicants can position themselves as strong candidates for the (Senior) Performance Marketing Manager role at FINN and increase their chances of moving forward in the selection process.