Senior Performance Marketing Manager (m/f/d) - Berlin

📌 Core Information

🔹 Job Title: Senior Performance Marketing Manager (m/f/d) - Berlin

🔹 Company: Patronus

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: Hybrid (3 days in-office, up to 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive performance marketing strategies across multiple channels
• Collaborating with cross-functional teams to optimize campaigns and improve user engagement
• Managing and optimizing substantial monthly ad budgets to ensure ROI and scalability
• Analyzing campaign performance metrics and translating insights into actionable strategies
• Working closely with founders and other teams to turn insights into measurable results

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving business growth through effective marketing campaigns.

📋 Key Responsibilities

✅ Design and execute a comprehensive performance marketing strategy across multiple channels, including Google Ads, Meta Ads, and programmatic platforms

✅ Align campaigns with business objectives, such as reducing CAC, increasing ROAS, and scaling customer acquisition

✅ Set up, manage, and optimize paid search, paid social, and display campaigns to drive high-quality traffic and conversions

✅ Conduct audience research to refine targeting strategies and maximize engagement

✅ Track and evaluate campaign performance using metrics like CPA, CTR, ROAS, and LTV

✅ Create detailed reports to share insights and recommendations with stakeholders, including leadership

✅ Collaborate with the CRO team to improve landing pages and user journeys for better conversion rates

✅ Run A/B tests on creatives, ad copy, and landing pages to identify high-performing variations

ASSUMPTION: This role requires a strong understanding of various advertising platforms and a data-driven approach to campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of hands-on experience in performance marketing, managing campaigns across platforms like Google Ads, Meta Ads, and programmatic channels

Required Skills:

• Proven experience managing and optimizing substantial monthly ad budgets, ensuring ROI and scalability
• Deep knowledge of paid search (PPC), paid social, display, and remarketing strategies
• Proficient in analyzing campaign performance metrics (e.g., CPA, ROAS, CAC) and translating insights into actionable strategies
• Expertise in using Google Ads, Meta Ads Manager, and other relevant platforms
• Good knowledge of German (B1) and fluent in English

Preferred Skills:

• Experience with A/B testing and conversion rate optimization
• Knowledge of SQL or other data analysis tools
• Experience working in a startup environment

ASSUMPTION: Candidates with experience in the healthtech industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and performance)

Benefits:

• Urban Sports Club membership for fitness
• Family & Friends coupon for the Patronus watch
• 26 days of vacation, increasing by 2 days annually, up to a maximum of 30 days per year
• Annual Learning & Development budget
• Clearly structured career framework for professional development
• 360-degree feedback sessions (2x per year) for professional and personal development
• Exclusive corporate benefits with great offers
• Discounts at restaurants near the office
• Free choice of hardware (MacBook or Lenovo)
• Job ticket subsidy
• Snacks, drinks, and everything needed to work available at the office

Working Hours: Full-time (40 hours per week), with up to 2 days per week working remotely from home

ASSUMPTION: The salary range provided is an estimate based on market research and industry standards for a role of this level in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech, focused on improving the lives of elderly people through innovative technology

Company Size: Small (2-10 employees), which means a flat hierarchy, close collaboration, and the opportunity to have a significant impact on the company's growth and success

Founded: 2021, with a brief history of rapid growth and innovation in the healthtech space

Company Description:

• Patronus is a modern healthtech start-up from Berlin with strong investors behind it
• They are determined to improve the everyday lives of elderly people around the world, making it safer and more independent
• Their revolutionary Patronus watch enables users to call for help easily and immediately, anytime and anywhere

Company Specialties:

• Smart emergency watches
• Healthtech innovation
• Improving the lives of elderly people
• Modern technology for healthcare

Company Website: patronus-group.com

ASSUMPTION: Patronus is a growing company with a strong focus on innovation and improving the lives of its users. They value diversity and foster a collaborative work environment.

📊 Role Analysis

Career Level: Senior, with the opportunity to grow and make a significant impact on the company's marketing strategy

Reporting Structure: This role reports directly to the founders and works closely with the Growth team, as well as other teams such as Product, Tech, and BI

Work Arrangement: Hybrid, with 3 days in the office and up to 2 days working remotely from home

Growth Opportunities:

• As the company grows, there will be opportunities for career progression within the marketing team or other departments
• The role offers the chance to work closely with founders and influence the company's growth strategy
• Patronus provides an annual Learning & Development budget and a clearly structured career framework for professional development

ASSUMPTION: This role offers a high level of responsibility and the opportunity to grow with the company, making it an attractive position for experienced marketing professionals looking to make a significant impact.

🌍 Location & Work Environment

Office Type: Modern office located centrally in Friedrichshain, Berlin

Office Location(s): Berner Str. 28, Frankfurt, Hessen 60437, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The Friedrichshain district is known for its nightlife, street art, and alternative culture
• The office is centrally located, with easy access to public transportation and nearby amenities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home up to 2 days per week

ASSUMPTION: The work environment at Patronus is collaborative and innovative, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the founders and relevant team members
• Final decision and job offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Data analysis and campaign optimization skills
• Cultural fit and alignment with company values
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the healthtech industry and Patronus' mission
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills

ATS Keywords: Performance marketing, Google Ads, Meta Ads, programmatic advertising, campaign management, audience research, campaign performance analysis, A/B testing, conversion rate optimization, paid search, paid social, display advertising, remarketing strategies, English language, German language

ASSUMPTION: The application process at Patronus is designed to assess candidates' marketing expertise, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Programmatic advertising platforms (e.g., The Trade Desk, Google Display & Video 360)
• Data analysis tools (e.g., Google Analytics, Excel, SQL)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the performance marketing industry and can be learned or improved upon with the right training and experience.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Pioneering
• Medical excellence
• Evidence-based

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and forward-thinking
• Patient-centered and empathetic

Self-Assessment Questions:

• Do you have experience working in a healthtech or related industry?
• Are you comfortable working in a small, fast-paced startup environment?
• Do you have strong data analysis skills and a results-driven approach to marketing?
• Are you able to work independently and manage multiple projects simultaneously?

ASSUMPTION: Patronus values diversity and fosters a collaborative work environment that prioritizes patient-centered care and evidence-based decision-making.

⚠️ Potential Challenges

• Managing a substantial monthly ad budget and ensuring ROI and scalability
• Keeping up with the latest trends and best practices in performance marketing
• Balancing the need for data-driven decision-making with the need for creativity and innovation
• Working in a small, fast-paced startup environment with limited resources

ASSUMPTION: These challenges can be overcome with the right skills, experience, and a strategic approach to performance marketing.

📈 Similar Roles Comparison

• This role is similar to a Senior Performance Marketing Manager or Growth Marketing Manager in other healthtech or e-commerce companies
• However, the focus on patient-centered care and evidence-based decision-making sets Patronus apart from other companies in the industry
• Career progression opportunities may vary depending on the company size and growth trajectory

ASSUMPTION: While this role shares similarities with other Senior Performance Marketing Manager positions, the focus on patient-centered care and evidence-based decision-making makes it unique to Patronus.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy to launch a new product line
• Optimizing paid search campaigns to improve ROAS and reduce CAC for a specific target audience
• Conducting A/B tests on landing pages and ad creatives to improve conversion rates and maximize engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and strategic thinking required for this role.

❓ Key Questions to Ask During Interview

• How does Patronus differentiate itself from other healthtech companies in its approach to performance marketing?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Patronus support the professional development and growth of its employees?
• What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?
• How does Patronus measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, growth strategy, and commitment to employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.