📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Vay
🔹 Location: Las Vegas, Nevada, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
Vay is looking for a Digital Performance Marketing Manager to lead customer acquisition and retention strategies for their rapidly scaling urban mobility startup. This role is critical for expanding their customer base in Las Vegas by 10X while maintaining cost-effectiveness. The position combines creative vision with data-driven marketing to drive measurable growth for a company pioneering remote driving technology.
ASSUMPTION: Based on the job title "Senior Performance Marketing Manager" and the description mentioning "Digital Performance Marketing Manager," I'm assuming these refer to the same position. The role appears to be newly created to support Vay's expansion in Las Vegas.
📋 Key Responsibilities
- ✅ Manage paid media campaigns across platforms including Google Ads, Facebook, TikTok, and LinkedIn
- ✅ Monitor key metrics (CAC, ROAS, conversion rates) and leverage analytics tools to optimize strategy
- ✅ Develop attribution models to assess marketing effectiveness and allocate budget efficiently
- ✅ Implement A/B testing, audience segmentation, and funnel optimization to enhance ad performance
- ✅ Manage budget allocation across campaigns to maximize ROI
- ✅ Stay informed on industry trends, competitors, and customer preferences
- ✅ Collaborate with product, operations, design teams, and agencies
- ✅ Support multi-channel campaigns for customer acquisition, engagement, and retention
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in growth marketing, ideally within startups, mobility, or tech
Skills:
- Excellent project management and communication skills
- Strong understanding of paid media and performance marketing
- Proficiency in analytics tools (Google Analytics, Tableau, etc.)
- Experience with CRM platforms (MailChimp, HubSpot, etc.)
- Hands-on experience with A/B testing, conversion rate optimization, and personalization tools
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Salary + stock options
- Unlimited Paid Vacation Days
- 401(k)
- Health, Dental & Vision Insurance
- Wellness Hub free gym access & wellness app subscriptions
- Perks at Work Membership
- Snacks & Drinks in Downtown Las Vegas Office
- Quarterly Team Events
Industry Comparison: Not specified
ASSUMPTION: The compensation package appears competitive for a senior marketing role in the tech/mobility startup space in Las Vegas, with the addition of stock options suggesting potential for equity growth typical of scaling startups.
📌 Applicant Insights
🔍 Company Context
Industry Position: Vay is positioned as an innovative player in urban mobility, having built the world's first commercial remote driving product. They're one of only two companies in the US operating a commercial driverless service.
Company Size: Growing startup with a rapidly expanding fleet from 20 to 100 cars in Las Vegas
Company Stage: Growth-stage startup founded in 2018, currently scaling operations in Las Vegas
ASSUMPTION: Based on their 2018 founding date, fleet size, and expansion plans, Vay appears to be in a high-growth scaling phase after successfully proving their technology.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant potential for growth as the company expands its Las Vegas operations and potentially enters new markets
ASSUMPTION: Given the emphasis on "10X our customer acquisition in Las Vegas" and the senior nature of the role, this position likely carries substantial autonomy and strategic responsibility, potentially with direct reports or agency oversight.
🌍 Location & Work Environment
Office Type: In-office, with mention of a Downtown Las Vegas Office
Geographic Context: Las Vegas is emerging as a technology hub with increasing startup activity, particularly in autonomous vehicle testing. It offers a lower cost of living compared to major tech centers like San Francisco or New York.
Work Schedule: Not specified
Regional Considerations: Las Vegas provides unique marketing opportunities given its tourism-driven economy and high visitor volume, which could be valuable for a mobility service.
ASSUMPTION: Based on the mention of an office with snacks and drinks, and the nature of the business requiring coordination with local operations, this appears to be primarily an in-office position in downtown Las Vegas.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at tech startups, the process typically includes:
- Initial screening call
- Marketing-focused interview with team/hiring manager
- Possible case study or marketing challenge
- Panel interview with stakeholders from product, operations, and design teams
- Final interview with executive leadership
Key Assessment Areas:
- Data-driven decision making capabilities
- Experience managing paid media campaigns
- Analytical skills and familiarity with marketing metrics
- Strategic thinking and budget management
- Cross-functional collaboration abilities
Application Tips:
- Highlight quantifiable marketing achievements (CAC, ROAS improvements, etc.)
- Showcase experience with digital acquisition channels mentioned (Google, Facebook, TikTok)
- Demonstrate understanding of urban mobility or related consumer services
- Emphasize experience with A/B testing and data-driven optimization
ATS Keywords: performance marketing, paid media, customer acquisition, CAC, ROAS, A/B testing, conversion optimization, Google Ads, Facebook Ads, TikTok Ads, attribution modeling, analytics, growth marketing, mobility, startup
ASSUMPTION: This interview process insight is based on industry standards for similar roles at growth-stage tech startups, not specific information provided by Vay.
🛠️ Tools & Technologies
- Ad Platforms: Google Ads, Facebook, TikTok, LinkedIn
- Analytics Tools: Google Analytics, Tableau
- CRM Platforms: MailChimp, HubSpot
- A/B Testing & Optimization Tools
ASSUMPTION: While specific marketing automation, bid management, and reporting tools aren't mentioned, roles of this nature typically use platforms like Google Data Studio, Meta Business Suite, SEMrush, Ahrefs, or similar industry-standard tools.
👔 Cultural Fit Considerations
Company Values: The job listing mentions "genius level team" and invites candidates to "Discover what drives our culture- Explore our core values." The company emphasizes innovation as demonstrated by being first to market with remote driving technology.
Work Style: Fast-paced environment with "huge scope for impact" suggests a dynamic workplace that values initiative and results.
Self-Assessment: Candidates should consider:
- Are you energized by working in an innovative, fast-scaling startup environment?
- Do you thrive when balancing data-driven decisions with creative marketing approaches?
- Are you comfortable with the pressure of delivering 10X growth in customer acquisition?
- Are you passionate about transforming urban transportation?
ASSUMPTION: Based on the "genius level team" reference and international composition (30+ countries), the culture likely values intellectual rigor, innovation, and diverse perspectives.
⚠️ Potential Challenges
- Ambitious growth targets (10X customer acquisition) may create high-pressure performance expectations
- As one of few companies operating driverless services, there may be limited industry benchmarks to guide marketing strategy
- Balancing rapid growth with cost-effectiveness requires careful optimization
- Marketing a new technology and service concept may require significant consumer education
ASSUMPTION: These potential challenges are inferred from the job description's emphasis on rapid scaling, cost-effectiveness, and the innovative nature of the service, not explicitly stated difficulties.
📈 Similar Roles Comparison
This role combines aspects of several marketing positions:
- Growth Marketing Manager: Similar focus on customer acquisition and retention, but this role has a stronger emphasis on digital paid channels
- Digital Marketing Manager: Shares the paid media focus, but this role has more emphasis on performance metrics and attribution
- User Acquisition Manager: Comparable customer acquisition goals, but this role is broader with retention aspects as well
ASSUMPTION: This comparison is based on standard industry roles and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Developing a multi-channel paid media strategy to increase app downloads and ride bookings in Las Vegas
- Creating an attribution model to understand which marketing channels drive the most valuable customers
- Designing and executing A/B tests for landing pages to improve conversion rates from ad traffic
- Implementing audience segmentation strategies to optimize ad targeting and reduce customer acquisition costs
- Establishing a reporting dashboard to track key performance metrics across all marketing channels
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common challenges in performance marketing for mobility services.
❓ Key Questions to Ask During Interview
- What are the primary metrics you use to evaluate marketing success, and how do they align with the company's overall business objectives?
- How would you describe the current customer acquisition strategy, and what channels have shown the most promise so far?
- What are the biggest challenges in marketing a remote driving service to consumers who may be unfamiliar with the technology?
- How does the marketing team collaborate with product and operations teams to align customer expectations with service delivery?
- What resources (team, budget, tools) will be available to support the 10X growth objective?
- What are your expansion plans beyond Las Vegas, and how might that affect marketing strategy in the coming year?
ASSUMPTION: These questions are suggested based on the role type and company context, and should be adapted to reflect the candidate's specific interests and the flow of the actual interview.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize Your Resume: Tailor your resume to highlight relevant experience with paid digital marketing channels, measurable growth results, and experience with analytics tools mentioned in the listing.
- Prepare Your Portfolio: Compile examples of successful performance marketing campaigns, especially those that drove significant growth or optimized acquisition costs.
- Research Vay: Review the company website, news about their technology, and LinkedIn profiles of team members to understand their progress and culture.
- ATS Optimization: Ensure your application includes key terms like "performance marketing," "paid media," "customer acquisition," "analytics," and specific platform names mentioned in the job description.
- Connect: If possible, connect with current Vay employees on LinkedIn to gain insights about the company culture and hiring process.
- Prepare Questions: Develop thoughtful questions that demonstrate your understanding of the challenges in marketing innovative mobility solutions.