🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Aspria Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
As Senior Performance Marketing Manager at Aspria Group, you will lead the company's paid media strategy and digital acquisition efforts across European markets. This role combines strategic oversight with hands-on execution to drive growth for both Aspria's premium wellbeing brand and their new affordable family fitness brand, Aspresso. You'll be responsible for optimizing search, social, display, and programmatic campaigns to drive high-quality traffic, optimize conversion rates, and maximize ROI and ROAS during a period of rapid growth and organizational change.
ASSUMPTION: Based on the detailed description, this appears to be a newly created or recently expanded role to support the company's growth phase and new brand launch, though this is not explicitly stated.
✅ Own and execute the performance marketing strategy across paid media channels (Google Ads, Google Demand Gen, Meta, programmatic display, retargeting, mobile advertising)
✅ Oversee media budget allocation to maximize acquisition and lead generation
✅ Refine targeting, bidding strategies, and audience segmentation with internal teams and external agencies
✅ Test and optimize ad copy, landing pages, and creative assets to improve conversion rates
✅ Develop structured test-and-learn approaches including A/B and multivariate testing
✅ Align paid media strategies with SEO, email marketing, and organic social for integrated approach
✅ Partner with web agency to optimize landing pages for conversion
✅ Monitor and enhance tracking implementation for customer journey visibility
✅ Lead attribution modeling improvements across digital touchpoints
✅ Collaborate with CRM team to align paid media with retention strategies
✅ Manage Google Analytics (GA4) and digital performance dashboards
✅ Ensure robust tagging and tracking to measure channel effectiveness
✅ Deliver performance reports with strategic recommendations
✅ Identify and implement new tools and best practices
✅ Directly manage and mentor the Digital Marketing Executive
✅ Provide guidance on campaign execution and optimization techniques
✅ Support wider marketing team with digital performance insights
✅ Collaborate with central and local marketing teams across European markets
✅ Manage relationships with media agencies and technology partners
✅ Educate internal stakeholders on digital marketing performance
Education: Not specified
Experience: 5+ years in performance marketing or digital acquisition, preferably in subscription-based, membership, or eCommerce business
Skills:
ASSUMPTION: While no specific education requirement is mentioned, roles at this level typically require a bachelor's degree in Marketing, Business, Digital Communications or related field. This is standard for senior marketing positions but not explicitly stated in the listing.
Salary Range: Competitive (Not specifically detailed)
Benefits:
Industry Comparison: Senior Performance Marketing Manager roles in London typically command salaries ranging from £55,000-£85,000, depending on experience and sector specifics. The benefits package appears to be in line with industry standards for premium consumer brands.
ASSUMPTION: The salary estimate is based on current market rates for similar senior marketing roles in London but is not specified in the listing. The actual compensation may vary based on the candidate's experience, qualifications, and the company's specific pay structure.
Industry Position: Aspria Group operates premium wellbeing clubs and hotels across Europe with 25+ years of experience. The company is expanding with a new affordable family fitness brand called Aspresso, indicating diversification within the wellness sector.
Company Size: Not specified, but appears to be a mid-sized organization with operations across multiple European countries.
Company Stage: Entering a phase of rapid growth and organizational change, with the recent launch of a new brand (Aspresso) in addition to their established premium brand.
ASSUMPTION: Based on the European presence and 25-year history, Aspria is likely a established mid-sized company rather than a startup or large corporation. The mention of clubs across Europe suggests multiple locations, though the exact number is not specified.
Career Level: Senior management position with strategic leadership responsibilities and direct reports.
Reporting Structure: Not explicitly stated, but likely reports to a Marketing Director or CMO, given the seniority.
Team Size/Composition: Directly manages at least one Digital Marketing Executive, and works with central and local marketing teams across European markets.
Growth Opportunities: Opportunity to shape digital performance strategy during a growth phase, with potential for advancement to broader marketing leadership as the company expands.
ASSUMPTION: The reporting line and growth trajectory are inferred based on the seniority of the role and company structure. Based on the mention of "central" and "local" marketing teams, there appears to be a matrix structure with regional teams, though the complete organizational hierarchy is not detailed.
Office Type: Hybrid working model, offering flexibility between remote and in-office work.
Geographic Context: London is one of Europe's premier business hubs with a thriving wellness industry. The city offers excellent transportation links to European markets but has a high cost of living.
Work Schedule: Not specifically mentioned, but likely standard business hours with flexibility due to the hybrid working arrangement.
Regional Considerations: The role involves coordination across European markets, suggesting potential for occasional travel to other European locations where Aspria operates clubs.
ASSUMPTION: While the job listing mentions hybrid working, it doesn't specify the number of days expected in-office versus remote. The potential travel requirement to visit various Aspria clubs is implied by the benefit of "opportunities to visit Aspria's clubs across Europe" but not explicitly stated as a job requirement.
Typical Process: For senior marketing roles at premium brands like Aspria, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: performance marketing, paid media, Google Ads, Meta advertising, programmatic, attribution modeling, conversion rate optimization, CRO, digital acquisition, GA4, Google Analytics, Google Tag Manager, ROAS, ROI, A/B testing, audience segmentation, campaign optimization
ASSUMPTION: These insights are based on industry standards for senior marketing roles in premium consumer brands and may vary according to Aspria's specific recruitment process.
Tools mentioned in the job description:
Additional tools commonly used in this role type:
ASSUMPTION: The additional tools listed are industry-standard for performance marketing roles but not explicitly mentioned in the job description. Familiarity with these would likely be beneficial but may not be required.
Company Values: Based on the description, Aspria appears to value premium quality, wellbeing, work-life balance, and innovation. The company emphasizes enabling members to "live well, find balance, and feel at home."
Work Style: The role description suggests a collaborative environment that values data-driven decision making, continuous optimization, and cross-functional teamwork. The mention of a "collaborative and dynamic team culture" indicates a preference for team players who can work effectively across departments.
Self-Assessment Questions:
ASSUMPTION: The cultural elements are inferred from the company description, benefits package, and the nature of the wellbeing industry. Aspria's focus on premium experiences for their members suggests they may have similar expectations for internal quality and professionalism.
ASSUMPTION: These challenges are potential considerations based on the job description and industry context, not definitive claims about specific difficulties at Aspria. Every challenge also represents an opportunity for the right candidate.
The Senior Performance Marketing Manager at Aspria differs from similar roles in several ways:
Compared to agency-side performance roles: This in-house position offers deeper brand involvement and longer-term strategy development rather than managing multiple client accounts.
Compared to pure-play digital roles: This position requires integration with traditional marketing channels and physical locations (clubs and hotels), not just digital platforms.
Compared to other senior marketing positions: This role has a specialized focus on paid performance, conversion optimization, and attribution rather than broader marketing strategy, though it does require strategic thinking.
Compared to similar roles in other industries: Working in the premium wellbeing sector differs from retail or B2B environments, with unique considerations around membership sales, customer lifetime value, and the emotional aspects of health and wellness purchasing decisions.
ASSUMPTION: This comparison is based on standard industry patterns for performance marketing roles and may not reflect all specific aspects of Aspria's organizational structure.
Based on the responsibilities listed, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual initiatives at Aspria. They represent typical work for this type of role in the wellness/membership industry.
ASSUMPTION: These questions are suggested based on the role description and would need to be adapted based on specific interview contexts and earlier conversations.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.