📌 Core Information
🔹 Job Title: Senior Media Relations Specialist (m/w/d)
🔹 Company: Daniel J. Edelman Holdings
🔹 Location: Hamburg, Berlin, Frankfurt, Munich, Cologne
🔹 Job Type: Full-Time
🔹 Category: Corporate Communications
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting strategic corporate media work for national and international clients
- Focusing on a major tech client, Microsoft, in the area of Technology / Artificial Intelligence
- Developing media strategies and creating content for various clients
- Managing media relations and positioning C-Level Executives in leading media outlets
ASSUMPTION: This role requires a strong understanding of the tech industry and its media landscape, as well as experience working with international clients.
📋 Key Responsibilities
✅ Supporting strategic corporate media work for national and international clients, especially for a major tech client
✅ Developing media strategies and creating content, from earned storytelling to paid campaigns
✅ Positioning C-Level Executives in leading media outlets, coordinating interviews, and conceptualizing opinion pieces
✅ Building and maintaining excellent media contacts and expanding the agency's media expertise in Germany
✅ Coordinating the creation of content and monitoring channels, activities, and campaigns, as well as media analyses
✅ Creating excellent texts across the entire journalistic spectrum
ASSUMPTION: This role involves a high level of multitasking, strong organizational skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: University degree, preferably in Journalism, Communication, or a related field
Experience: At least 3 years of experience in journalism and media work, ideally in both a media house and an agency environment
Required Skills:
- Excellent communication skills and enthusiasm for networking and media topics
- Excellent writing skills for both short and long-form content under tight deadlines
- Extensive and very good knowledge of the German media landscape, particularly in leading and opinion-forming media, and ideally in the tech sector
- Experience with AI in content creation and media work
- Analytical and structured thinking, creativity, and a good sense for brands, people, and stories
- Ability to work well in a team and in an international network
- Very good German and English language skills in speaking and writing
Preferred Skills:
- Experience in the health sector
ASSUMPTION: Candidates with experience in both journalism and agency environments, as well as a strong network of media contacts, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for this role and location)
Benefits:
- Flexible working hours and remote work options
- Apple or Microsoft product choice
- LGBTIQ+ friendly environment
- Sustainability initiatives
- Diversity, Equity & Inclusion and Female Empowerment initiatives
- Free CALM app subscription for mental well-being
- ChatGPT license and training for all employees
Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the company's internal policies and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Global communications agency specializing in corporate reputation, C-Level Advisory, workplace advisory, sustainability communication, B2B marketing, and issues & crisis communication
Company Size: Small (2-10 employees), offering a close-knit team environment with global networking opportunities
Founded: 1952, with a rich history and established reputation in the communications industry
Company Description:
- Edelman is a global, independently owned communications agency that builds trust between people, brands, companies, and organizations
- The agency develops communications strategies that build trust, enabling clients to lead and act with conviction
- Edelman's 6,000 employees in more than 60 offices worldwide develop communications strategies that build trust, allowing clients to lead and act with conviction
Company Specialties:
- Corporate Reputation
- C-Level Advisory
- Workplace Advisory
- Sustainability Communication
- B2B Marketing
- Issues & Crisis Communication
Company Website: https://www.edelman.com/
ASSUMPTION: Edelman's small size in Germany allows for a more intimate work environment, with ample opportunities for growth and exposure to international projects.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the agency
Reporting Structure: This role reports directly to the agency's leadership team and works closely with account managers and other specialists
Work Arrangement: Hybrid, with a mix of on-site and remote work, offering flexibility in working hours and location
Growth Opportunities:
- Progression to a management or leadership role within the agency
- Expansion of expertise in specific industry sectors or practice areas
- International assignments or secondments to other Edelman offices
ASSUMPTION: This role offers significant growth potential, both within the agency and internationally, for candidates who demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in major German cities
Office Location(s): Hamburg, Berlin, Frankfurt, Munich, Cologne
Geographic Context:
- Hamburg: A major port city in northern Germany, known for its vibrant cultural scene and historic architecture
- Berlin: The capital city of Germany, offering a diverse cultural landscape and a thriving tech industry
- Frankfurt: A major financial hub and international airport, with a strong focus on the tech and finance sectors
- Munich: A historic city in southern Germany, known for its strong economy and high quality of life
- Cologne: A vibrant city in western Germany, famous for its Gothic architecture and Carnival celebrations
Work Schedule: Full-time, with flexible hours and remote work options, allowing for a healthy work-life balance
ASSUMPTION: The hybrid work arrangement and flexible hours enable employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the agency's leadership team
Key Assessment Areas:
- Media relations and communication skills
- Creativity and strategic thinking
- Knowledge of the tech industry and media landscape
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the tech industry and media landscape in your application materials
- Prepare examples of your work that showcase your media relations and communication skills
- Research the company and its clients to show your enthusiasm and understanding of the role
ATS Keywords: Media Relations, Corporate Communications, Strategic Media Work, Content Creation, Networking, Journalism, Media Strategy, C-Level Advisory, Crisis Communication, Analytical Thinking, Creativity, Organization, Digital Media, Artificial Intelligence, Stakeholder Engagement, Storytelling
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their enthusiasm for the tech industry and media landscape, in their application materials.
🛠️ Tools & Technologies
- Microsoft Office Suite
- AI-powered content creation tools
- Media monitoring and analysis software
- Project management and collaboration platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the client and the project.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Curiosity
- Inclusivity
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on client success
- Innovative and open to new ideas and approaches
Self-Assessment Questions:
- Do you align with Edelman's core values and work style?
- Are you comfortable working in a hybrid environment and collaborating with remote team members?
- Do you have a strong network of media contacts and a proven track record of success in media relations?
ASSUMPTION: Candidates who demonstrate a strong fit with Edelman's values and work style, as well as a proven track record of success in media relations, will be well-positioned for this role.
⚠️ Potential Challenges
- Managing multiple clients and projects simultaneously
- Working with tight deadlines and under pressure
- Adapting to the unique needs and preferences of each client
- Keeping up with the fast-paced and ever-changing tech industry
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and work well under pressure to meet the demands of this role.
📈 Similar Roles Comparison
- This role is similar to other media relations specialist positions, but with a focus on the tech industry and international clients
- Unlike other roles, this position requires experience with AI in content creation and media work
- Career progression in this role may lead to management or leadership positions within the agency
ASSUMPTION: Candidates with experience in media relations and a strong interest in the tech industry will find this role to be an excellent fit for their career goals.
📝 Sample Projects
- Developing a media strategy for a major tech client's product launch
- Creating content and securing media coverage for a client's thought leadership campaign
- Managing a crisis communication situation for a client in the tech sector
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates can expect to encounter in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the tech industry in the next 1-2 years, and how can this role help address them?
- How does this role collaborate with other teams and departments within the agency?
- What opportunities are there for professional development and growth within the agency?
- How does the agency support its employees in maintaining a healthy work-life balance?
- What is the agency's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help candidates better understand the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that showcase your media relations and communication skills
- Research the company and its clients to show your enthusiasm and understanding of the role
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.