🔹 Job Title: Senior Marketing Manager – Brand & Growth
🔹 Company: Blockstream
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Not specified
🔹 Category: 🚀 Growth Marketing
Blockstream is seeking a Senior Marketing Manager to drive brand positioning, content strategy, and marketing initiatives that elevate the company's global reputation in the Bitcoin and blockchain space. This strategic yet hands-on role will develop high-quality, multi-channel campaigns targeting developers, institutions, financial professionals, and Bitcoin users. Working directly under the Director of Marketing & Communications, this position is crucial for strengthening Blockstream's position as the leader in Bitcoin development while growing engagement across both institutional and consumer audiences.
ASSUMPTION: Based on the comprehensive description, this appears to be a full-time position although the job type wasn't explicitly stated in the original listing.
Brand Growth & Positioning:
✅ Execute marketing initiatives positioning Blockstream as the leader in Bitcoin infrastructure and financial technology
✅ Develop and execute brand campaigns across digital, content, and paid media channels
✅ Ensure messaging consistency across developer, enterprise, and consumer segments
Content & Thought Leadership:
✅ Lead content execution including blog posts, newsletters, white papers, and social media content
✅ Develop education-first content for institutional and retail audiences
✅ Repurpose key insights into high-impact digital assets
Digital Marketing & Campaign Execution:
✅ Manage and optimize multi-channel paid and organic campaigns (Google Ads, LinkedIn, Twitter/X, YouTube, etc.)
✅ Own SEO and performance-driven content marketing
✅ Align lead-generation campaigns with growth objectives
✅ Support Bitcoin community engagement efforts
Market Intelligence & Performance Tracking:
✅ Track brand awareness, engagement, and campaign performance metrics
✅ Report on search trends, audience segmentation, and demand generation
✅ Measure marketing impact on lead generation and revenue growth
Education: Not specified
Experience: 6+ years in marketing, brand strategy, fintech, Bitcoin, or consumer tech
Skills:
ASSUMPTION: While no specific education requirement is mentioned, roles at this level typically require at least a bachelor's degree in marketing, communications, business, or a related field.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Senior Marketing Manager roles in fintech/blockchain companies in London typically command salaries ranging from £70,000-£100,000+ depending on experience. Benefits packages in tech companies often include health insurance, retirement plans, flexible working arrangements, and possibly equity/stock options for a company like Blockstream.
Industry Position: Blockstream is described as "the leading Bitcoin company" providing infrastructure solutions for enterprises, institutions, and individual Bitcoin users. They develop Bitcoin self-custody solutions, Bitcoin-based financial products, scaling technologies, and enterprise-grade blockchain infrastructure.
Company Size: Not specified
Company Stage: Growth stage indicated by "as Blockstream continues to scale"
ASSUMPTION: Based on their described leadership position in Bitcoin infrastructure and scaling initiatives, Blockstream appears to be an established growth-stage company in the cryptocurrency sector, likely with 100+ employees. As a significant player in Bitcoin development with multiple product lines, they likely have substantial funding or revenue to support their operations.
Career Level: Senior
Reporting Structure: Reports to the Director of Marketing & Communications; will collaborate with Head of PR, product teams, and business development
Team Size/Composition: Not specified
Growth Opportunities: Potential to advance to Director-level role or product marketing leadership positions
ASSUMPTION: This appears to be a key role in the marketing organization with significant autonomy and strategic responsibility. The cross-functional collaboration indicates the marketing team is integrated across the business. Growth opportunities would likely involve progression to director-level positions or specialized leadership in Bitcoin marketing.
Office Type: Not specified
Geographic Context: London is a major global financial hub with a growing fintech and cryptocurrency sector. It offers access to European markets and financial institutions while providing a high concentration of tech talent.
Work Schedule: Not specified
Regional Considerations: UK work culture typically values work-life balance more than some other markets. London has a high cost of living but offers excellent public transportation and cultural opportunities.
ASSUMPTION: Given the collaborative nature described and the lack of "remote" specification, this position likely requires at least partial in-office presence in London. The cryptocurrency industry often offers flexible working arrangements, so some hybrid work may be possible.
Typical Process: For senior marketing roles in fintech/blockchain companies, interview processes typically include:
Key Assessment Areas:
Application Tips:
ATS Keywords: Bitcoin marketing, brand positioning, content strategy, SEO, multi-channel campaigns, institutional marketing, fintech marketing, growth marketing, digital campaigns, blockchain, cryptocurrency, brand storytelling, demand generation, thought leadership
ASSUMPTION: These insights are based on industry standards for senior marketing roles in the cryptocurrency/blockchain sector and not specifically detailed in the job listing.
Based on the job description and industry standards, familiarity with these tools would likely be valuable:
ASSUMPTION: The specific marketing stack isn't mentioned in the job description, but these tools represent standard technology for executing the responsibilities outlined in the posting.
Company Values: While not explicitly stated, the job description suggests Blockstream values technical expertise, innovation in Bitcoin infrastructure, education, and market leadership.
Work Style: The description suggests a fast-paced environment requiring both strategic thinking and hands-on execution. Cross-functional collaboration is emphasized.
Self-Assessment Questions:
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on Bitcoin development, education-first content, and the need to work across multiple audiences and teams. The company likely values Bitcoin expertise and has a mission-driven approach to advancing Bitcoin adoption.
ASSUMPTION: These challenges are inferred based on the breadth of responsibilities and the complexities of marketing in the Bitcoin/blockchain space. The role appears to require versatility across different marketing disciplines and audience segments.
This Senior Marketing Manager role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard patterns in marketing roles across fintech and technology companies and not explicitly detailed in the job posting.
Based on the listed responsibilities, projects in this role might include:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and represent typical initiatives for this type of role in the Bitcoin/blockchain industry.
ASSUMPTION: These questions are suggested based on the role type and Bitcoin industry context and would need to be adapted based on specific interview circumstances and the candidate's background.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.