Senior Marketing Data Analyst (m/f/d)

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst (m/f/d)

🔹 Company: AutoScout24

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analyst

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Designing data models and pipelines to support marketing analytics.
• Building and maintaining visual dashboards for data-driven decisions.
• Enhancing the multi-channel marketing funnel for improved ROI.
• Introducing automation to identify trends and anomalies proactively.

ASSUMPTION: This role likely emphasizes integration and management of diverse datasets within AutoScout24's data infrastructure, leveraging strong technical and marketing expertise.

📋 Key Responsibilities

✅ Design and implement efficient data models and pipelines.

✅ Integrate automation processes to identify trends and detect anomalies.

✅ Build engaging dashboards to monitor and enhance marketing efficiency.

✅ Empower marketing teams with self-service, clean data access.

✅ Collaborate with marketing teams for actionable insights.

✅ Evaluate performance metrics from multiple advertising platforms.

✅ Ensure data accuracy through effective campaign tracking.

✅ Lead exploratory projects with new KPIs and measurement models.

ASSUMPTION: The position requires active collaboration across departments, with a strong focus on data accuracy and insight-driven campaigns.

🎯 Required Qualifications

Education: Not specified

Experience: 4+ years in advanced marketing analytics

Required Skills:

• SQL proficiency and experience with data pipelines/tools like Airflow, dbt.
• Familiarity with cloud platforms such as Redshift, Snowflake, BigQuery.
• Strong experience with dashboarding tools like Tableau, Quicksight.

Preferred Skills:

• Experience in online marketplaces, B2B, B2C marketing.
• Deep understanding of Google Analytics and advertising platforms like Google Ads.

ASSUMPTION: A technical background with marketing analytics experience is crucial, particularly involving multiple platforms and data operations.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Tools and training for personal development
• Support for international community integration
• Flexible working environment

Working Hours: 40 hours per week, with remote options

ASSUMPTION: Benefits may reflect the company's commitment to a diverse, inclusive workplace with ample learning opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: Not specified

Company Description:

• Largest pan-European online car market with over 2 million vehicle offers.
• Pioneers in digital automotive solutions, including leasing and car subscriptions.
• Innovators in safe online car purchasing and robust digitalization of the car trade.

Company Specialties:

• Online marketplaces
• Electromobility
• Digital automotive solutions

Company Website: https://www.autoscout24.de/

ASSUMPTION: AutoScout24 is highly invested in expanding its digital offerings, suggesting a forward-thinking and dynamic work environment.

📊 Role Analysis

Career Level: Senior/Experienced professional

Reporting Structure: Likely reports to the head of marketing analytics or senior management

Work Arrangement: On-site with remote flexibility

Growth Opportunities:

• Key contributor to strategic marketing decisions.
• Potential to lead cross-functional analytic projects.
• Enhanced skill development in a leading market space.

ASSUMPTION: As a senior analyst, involvement in strategic projects is expected, with opportunities for leadership and career progression.

🌍 Location & Work Environment

Office Type: Corporate, modern workplace.

Office Location(s): Bothestraße 11, München, Bayern 81675, DE

Geographic Context:

• Munich is a major economic and cultural center in Germany.
• Accessible public transport and vibrant urban living.
• Proximity to significant tech and innovation hubs.

Work Schedule: Normal business hours with possible flexible working options.

ASSUMPTION: The location offers a bustling professional environment with ample opportunity for networking and personal growth.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Technical interview focusing on data skills
• Behavioral interview assessing cultural fit

Key Assessment Areas:

• Technical competency in analytics and data tools
• Problem-solving and strategic thinking
• Cultural fit and team collaboration

Application Tips:

• Highlight experience in managing analytics frameworks.
• Showcase projects relating to multi-channel marketing.
• Prepare examples of cross-functional collaboration.

ATS Keywords: Marketing Analytics, Data Modeling, SQL, Dashboarding Tools, Campaign Optimization, Budget Allocation

ASSUMPTION: The application process is competitive; ensure relevant experiences in data and marketing analytics are highlighted in applications.

🛠️ Tools & Technologies

• SQL
• Tableau
• Google Analytics

ASSUMPTION: Proficiency in these tools is critical for effective performance in the role, considering the technical nature of responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation and growth
• Collaboration across diverse teams
• Customer-centric solutions

Work Style:

• Fast-paced and dynamic
• Data-driven decision-making
• Cross-functional teamwork

Self-Assessment Questions:

• Am I experienced with large-scale data analysis?
• Can I contribute to strategic marketing decisions?
• Do I thrive in innovative and fast-paced environments?

ASSUMPTION: Adaptability and readiness to engage with diverse teams are crucial for thriving in AutoScout24’s culture.

⚠️ Potential Challenges

• Managing complex data structures
• Maintaining data accuracy across multiple platforms
• Keeping up with fast-evolving marketing technologies
• Balancing diverse stakeholder needs in data projects

ASSUMPTION: The role may encounter challenges typical of dynamic marketing environments, including fast-paced changes and high expectations for precision.

📈 Similar Roles Comparison

• Increased focus on strategic insights compared to standard data analyst roles
• Greater emphasis on multi-channel marketing analytics
• Leadership opportunities in data innovation projects

ASSUMPTION: This role offers advanced responsibilities and strategic involvement distinct from junior analytic positions.

📝 Sample Projects

• Development of a multi-channel marketing optimization dashboard
• Implementation of automated alert systems for trend detection
• Exploratory data analysis on user acquisition strategies

ASSUMPTION: Projects likely involve significant innovation and cross-functional collaboration due to the role’s seniority.

❓ Key Questions to Ask During Interview

• What types of data sources are primarily used for analytics?
• How are data-driven insights integrated into marketing strategies?
• What is the scale and complexity of the datasets I would manage?
• What opportunities exist for career advancement within the team?
• How does AutoScout24 support continuous learning and skill development?

ASSUMPTION: These questions will help gauge organizational support for analytics operations and personal growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience in data analytics.
• Prepare for a possible technical assessment focused on your data skills.
• Gather examples of past projects involving marketing data.
• Research AutoScout24's market in Europe to align your skills with their goals.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.