Senior Manager, Growth Marketing
Wistia📌 Core Information
🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: Wistia
🔹 Location: Boston, Massachusetts, United States (Remote available across continental US)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Growth Marketing at Wistia, you'll drive customer acquisition and revenue growth through strategic, multi-channel marketing initiatives. You'll collaborate across teams to optimize self-serve conversion paths, analyze customer behavior, and develop marketing programs that increase Wistia's customer base, with special emphasis on self-service purchasers.
ASSUMPTION: Based on the emphasis on self-serve conversion and PLG (Product-Led Growth) mentioned in the job description, this role likely sits at the intersection of marketing and revenue operations, focusing on scaling customer acquisition through digital channels rather than sales-led efforts.
📋 Key Responsibilities
✅ Develop and execute multi-channel full-funnel strategies targeting specific audiences for customer acquisition and revenue growth
✅ Lead cross-functional marketing projects from ideation to launch, ensuring alignment with business goals and budgets
✅ Ensure consistent messaging and value proposition across all customer touchpoints
✅ Analyze customer data and buying behavior to identify insights for self-serve growth
✅ Partner with Product Growth team to develop and test marketing programs complementing growth experiments
✅ Collaborate with brand, content, creative, paid, lifecycle, and web teams to refine messaging and user journey
✅ Align stakeholders across marketing and go-to-market teams to create shared vision and roadmap
✅ Track and share performance metrics to facilitate optimizations and improvements
🎯 Required Qualifications
Education: Not specified
Experience: 7+ years in B2B demand generation, growth marketing, campaign management, or digital marketing (preferably in SaaS)
Skills:
- Data-driven mindset with strong analytical capabilities
- Experience with product-led growth (PLG) models
- Broad demand generation skillset (paid media, content, lifecycle marketing, conversion optimization)
- Collaborative approach to cross-functional teamwork
- Proficiency in marketing analytics, attribution, and reporting tools
- Excellent project management and communication skills
ASSUMPTION: While not explicitly stated, this senior role likely requires a bachelor's degree in marketing, business, or related field, as is standard for marketing leadership positions in the SaaS industry.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive compensation with internal equity stock options
- 401k with 3% company contribution (regardless of employee participation)
- Fully paid healthcare, dental, and vision insurance (including family plans)
- Pre-Tax FSA and Dependent Care Account
- Flexible working hours
- 16 weeks paid parental leave
- Unlimited PTO (4+ weeks typical)
- Remote-first culture
- Annual professional development stipend
- New hire bonus for home office setup
- Pet insurance discount
Industry Comparison: Wistia's benefits package is above average for the SaaS industry, particularly with its generous parental leave, unlimited PTO policy with actual usage expectations stated, and comprehensive healthcare coverage including family plans.
ASSUMPTION: Based on industry standards for a Senior Manager role in Growth Marketing in the Boston area with 7+ years of experience, the salary range likely falls between $120,000-$160,000 plus equity compensation, though this is an estimation based on comparable roles and location.
📌 Applicant Insights
🔍 Company Context
Industry Position: Wistia is a leading video marketing platform that provides software, content creation tools, and analytics for businesses. They focus on helping companies create more human and engaging video content.
Company Size: Medium-sized
Company Stage: Established growth-stage company
ASSUMPTION: Company size and stage are inferred based on Wistia's established brand presence in the video marketing space, comprehensive benefits package, and structured marketing team organization. Wistia was founded in 2006 and has grown to become a significant player in the video marketing industry.
📊 Role Analysis
Career Level: Senior management
Reporting Structure: Likely reports to a Director or VP of Marketing/Growth
Team Size/Composition: Cross-functional role working with multiple teams including product growth, marketing, and operations
Growth Opportunities: Potential advancement to Director of Growth Marketing or expansion into broader marketing leadership roles
ASSUMPTION: The reporting structure and growth opportunities are inferred based on the seniority level and the collaborative nature of the role described. The position appears to be a key leadership role that could lead to higher-level marketing positions within the organization.
🌍 Location & Work Environment
Office Type: Remote-first with option to work from Cambridge, MA office
Geographic Context: Boston is a major tech hub with a high concentration of SaaS and marketing technology companies. Cost of living is higher than the national average.
Work Schedule: Flexible working hours with accommodation for family responsibilities
Regional Considerations: Must be located within the continental United States
ASSUMPTION: While the company offers flexibility, standard core business hours are likely expected for collaboration, though specific time zone requirements weren't mentioned.
💼 Interview & Application Insights
Typical Process: For SaaS marketing leadership roles, expect an initial screening, followed by interviews with marketing leadership, cross-functional team members, and possibly a practical assessment of marketing strategy development.
Key Assessment Areas: Strategic marketing thinking, analytical capabilities, cross-functional collaboration skills, leadership abilities, and understanding of PLG models.
Application Tips: Highlight metrics-driven results from previous marketing initiatives, experience with self-serve conversion optimization, and examples of successful cross-functional collaboration.
ATS Keywords: growth marketing, B2B SaaS, demand generation, PLG, product-led growth, conversion optimization, multi-channel marketing, marketing analytics, customer acquisition
ASSUMPTION: These insights are based on standard practices for senior marketing roles in the SaaS industry and the specific focus areas mentioned in the job description.
🛠️ Tools & Technologies
While specific tools aren't mentioned, proficiency with these types of platforms would be valuable:
- Marketing automation platforms (HubSpot, Marketo, Pardot)
- Analytics tools (Google Analytics, Mixpanel, Amplitude)
- CRM systems (Salesforce, HubSpot CRM)
- A/B testing and optimization tools (Optimizely, VWO)
- Ad platforms (Google Ads, LinkedIn Ads, Facebook Ads)
- Project management tools (Asana, Monday, Jira)
- Marketing attribution software
ASSUMPTION: These tools represent the standard technology stack for growth marketing in SaaS companies and would likely be relevant for this position based on the described responsibilities.
👔 Cultural Fit Considerations
Company Values: Wistia emphasizes being "inclusive and diverse" and creating a place where employees feel "happy, fulfilled, respected, comfortable, and welcome." They value work-life balance as evidenced by their flexible working policies.
Work Style: Highly collaborative with emphasis on cross-functional teamwork. Data-driven decision-making balanced with creative marketing approaches.
Self-Assessment: Potential applicants should consider:
- Do you thrive in collaborative environments where alignment across multiple teams is essential?
- Are you comfortable balancing strategic vision with hands-on execution?
- Do you enjoy working in an environment that values data-driven decisions?
- Are you passionate about video marketing and its applications for businesses?
ASSUMPTION: The work style and cultural elements are inferred from the job listing's emphasis on collaboration, cross-functional leadership, and the company's stated commitment to inclusivity and employee wellbeing.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Balancing strategic leadership with hands-on execution across multiple marketing channels
- Coordinating and aligning diverse stakeholders across product, marketing, and go-to-market teams
- Managing the complexity of optimizing full-funnel strategies from awareness to conversion
- Translating customer data insights into actionable marketing programs
- Measuring and attributing the impact of various marketing initiatives on self-serve conversion
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the cross-functional nature of the role as described in the job listing.
📈 Similar Roles Comparison
This Senior Manager, Growth Marketing role differs from similar positions in several ways:
- vs. Traditional Marketing Manager: More focused on measurable growth metrics and self-serve conversion than brand awareness
- vs. Digital Marketing Manager: Broader strategic scope beyond campaign execution, with cross-functional leadership responsibilities
- vs. Product Marketing Manager: More focused on acquisition and conversion rather than product positioning, though some overlap exists
- vs. Demand Generation Manager: Stronger emphasis on the self-serve purchase journey and PLG models
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas highlighted in the job description.
📝 Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing an integrated campaign targeting video marketers at SMBs to increase self-serve trial signups
- Creating a conversion rate optimization plan for the free trial to paid subscription journey
- Building a multi-touch attribution model to better understand which marketing channels most effectively drive self-serve purchases
- Collaborating with the product team to design and test onboarding experiences that highlight key value propositions
- Implementing targeted content marketing strategies that align with specific user personas at different funnel stages
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the focus on driving self-serve growth mentioned in the job description.
❓ Key Questions to Ask During Interview
- How do you measure success for the growth marketing function, and what are the key metrics this role would be responsible for impacting?
- What is the current balance between self-serve and sales-assisted customer acquisition, and how do you see that evolving?
- How do the product growth and marketing teams currently collaborate, and where do you see opportunities to strengthen that partnership?
- What are the biggest challenges or obstacles to growth that Wistia is currently facing?
- How does Wistia's marketing approach differentiate from competitors in the video marketing space?
- What resources and team members would be available to support the initiatives led by this role?
ASSUMPTION: These questions are suggested based on typical concerns for a senior growth marketing role and may need adaptation based on specific interview contexts and the applicant's background.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
Interested in pursuing this opportunity? Here are recommended next steps:
- Optimize your resume: Update your resume to highlight relevant experience with growth marketing, PLG models, and multi-channel strategy. Include metrics demonstrating your impact in previous roles.
- Prepare your LinkedIn profile: Ensure your LinkedIn profile reflects your growth marketing expertise, as Wistia recruiters will likely review it.
- Develop a growth framework: Consider preparing a brief framework showing how you approach growth marketing challenges, which could be valuable during interviews.
- Research Wistia's products: Familiarize yourself with Wistia's video marketing platform to speak knowledgeably about potential growth opportunities.
- Connect with current employees: Reach out to current Wistia marketing team members on LinkedIn to gain additional insights about the company culture and growth challenges.
- ATS optimization: Ensure your application includes key terms like "growth marketing," "B2B SaaS," "customer acquisition," "PLG," "self-serve conversion," and "multi-channel marketing" to increase visibility in their applicant tracking system.