Senior Manager, Growth Marketing
Roofstock📌 Core Information
🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: Roofstock
🔹 Location: Oakland, California, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Senior Manager of Growth Marketing at Roofstock, you'll be a pivotal leader responsible for driving customer acquisition, retention, cross-selling, up-selling, and revenue growth. You'll develop and own the paid marketing strategy, pioneer innovative growth tactics, and collaborate with the Product team to optimize the entire customer funnel. This role sits at the intersection of marketing strategy and analytics, with a focus on measurable growth outcomes for Roofstock's real estate investment platform.
ASSUMPTION: This role appears to be a leadership position with significant autonomy based on the responsibilities outlined and the "senior manager" title, though direct reports are not explicitly mentioned in the listing.
📋 Key Responsibilities
✅ Create and manage a comprehensive growth marketing plan to drive user acquisition, retention, and cross-sell/upsell across all channels
✅ Design, execute, and optimize campaigns across channels with a focus on strong ROI and scalable growth
✅ Oversee and optimize the growth marketing budget to ensure cost-effective spend allocation and favorable unit economics
✅ Design, implement, and analyze growth experiments, A/B tests, and conversion rate optimization strategies
✅ Track, analyze, and report on performance, using insights to refine strategies
✅ Partner with the Product team to align marketing and product-led growth strategies, jointly owning revenue outcomes
✅ Identify and execute creative, non-traditional growth tactics to amplify brand reach, customer acquisition, and cross-sell/upsell
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 5-8+ years in growth marketing or similar role with proven results
Skills:
- Proficiency in data analysis and dashboard building (Google Analytics, Mixpanel, Sigma, etc.)
- Experience running conversion optimization experiments
- Experience with creative, low-cost growth strategies
- Product team partnership experience
- Deep customer empathy
- Budget management skills
- Cross-functional leadership and stakeholder influence
- Growth mindset, learning agility, curiosity, and adaptability
Preferred: Real estate investing experience or background in proptech or fintech
💰 Compensation & Benefits
Salary Range: $163,000 - $192,000 annual base salary (may be adjusted based on experience and location)
Benefits:
- Generous PTO Policy
- 13 Paid Holidays
- Volunteer Time Off
- Paid Parental Leave
- 401k Program
- Wellness and home office/cell phone subsidies
- Comprehensive health, dental, and vision insurance
Industry Comparison: This compensation range is competitive for a senior growth marketing role in the Bay Area's tech sector, particularly for proptech companies.
ASSUMPTION: The industry comparison is based on typical compensation patterns for similar roles in the Oakland/Bay Area tech sector, which tends to offer competitive packages due to the high cost of living and competitive talent market.
📌 Applicant Insights
🔍 Company Context
Industry Position: Roofstock is the leading end-to-end investment platform for single-family rental homes (SFR), operating at the intersection of real estate and technology (proptech).
Company Size: 800+ employees ("Roofsters") with offices in California, New York, and Atlanta.
Company Stage: Growth-stage company that closed a Series E funding round of $240 million in 2022.
Portfolio: Complete suite of investing solutions including Stessa (financial management software), RentPrep (tenant screening), and Mynd (property management platform).
📊 Role Analysis
Career Level: Senior management position with strategic leadership responsibilities
Reporting Structure: Not explicitly stated
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within a rapidly growing, well-funded proptech company that's expanding its service offerings
ASSUMPTION: Based on the title "Senior Manager" and the strategic nature of the responsibilities, this role likely reports to a Director or VP of Marketing and may have team members reporting to it, though this isn't explicitly stated in the job description.
🌍 Location & Work Environment
Office Type: Hybrid (expected in office on Tuesdays and Thursdays weekly)
Geographic Context: Oakland is part of the San Francisco Bay Area, a major tech hub with a high concentration of startups and established technology companies
Work Schedule: Standard full-time schedule with specific in-office days (Tuesdays and Thursdays)
Regional Considerations: The Bay Area has a high cost of living but offers extensive networking opportunities in both tech and real estate sectors. Oakland specifically has been growing as a tech center with somewhat more affordable housing options than San Francisco.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at tech companies, expect an initial screening call, followed by interviews with marketing leadership, cross-functional stakeholders (likely product and sales teams), and possibly a case study or growth strategy presentation
Key Assessment Areas: Growth marketing track record, analytical capabilities, strategic thinking, creativity in marketing approaches, cross-functional collaboration skills, and cultural fit with a fast-paced startup environment
Application Tips: Highlight measurable growth results from previous roles, emphasize experience with both marketing and product-led growth strategies, and showcase examples of innovative, cost-effective campaigns that delivered strong ROI
ATS Keywords: growth marketing, user acquisition, retention, A/B testing, conversion rate optimization, ROI, customer acquisition cost, LTV, product-led growth, cross-sell, up-sell, analytics, experimental design, performance marketing
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in tech companies and the specific requirements mentioned in the job listing.
🛠️ Tools & Technologies
Google Analytics, Mixpanel, Sigma, A/B testing platforms, marketing automation tools, CRM systems, paid advertising platforms
ASSUMPTION: While the job listing specifically mentions Google Analytics, Mixpanel, and Sigma, senior growth marketers typically work with a broader range of marketing technology tools including those listed above.
👔 Cultural Fit Considerations
Company Values: Innovation, collaboration, customer-centricity, and making real estate investing more accessible
Work Style: Collaborative, fast-paced, results-oriented, with a "can-do" culture that values creative problem-solving
Self-Assessment Questions:
- Do you thrive in a dynamic, growth-stage environment where priorities may shift rapidly?
- Are you comfortable balancing data-driven decision making with creative marketing approaches?
- Do you enjoy collaborating across departments, particularly with product teams?
- Are you passionate about democratizing access to investment opportunities?
ASSUMPTION: These cultural elements are inferred from the company description that emphasizes collaboration, innovation, and the mission to "reinvent investment housing for the benefit of all."
⚠️ Potential Challenges
This role may involve navigating the complexities of a multi-product ecosystem (Roofstock, Stessa, RentPrep, and Mynd), balancing competing priorities across different business units, and driving growth in a specialized market (single-family rental investments) that may be affected by broader economic conditions. The hybrid work arrangement requires presence in the Oakland office twice weekly, which may impact candidates considering relocation.
ASSUMPTION: These potential challenges are inferred from the company structure and role description, and represent common challenges in similar roles, not definitive claims about the specific position.
📈 Similar Roles Comparison
This Senior Manager of Growth Marketing role differs from traditional digital marketing managers by its stronger focus on experimentation, product collaboration, and full-funnel responsibility. Unlike performance marketing roles that might focus primarily on acquisition, this position balances acquisition with retention and monetization strategies. Compared to product marketing roles, this position has a stronger focus on direct revenue generation rather than product adoption and positioning.
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles versus other marketing specializations.
📝 Sample Projects
- Developing and implementing a comprehensive customer segmentation strategy to improve targeting efficiency across marketing channels
- Designing and executing multi-channel acquisition campaigns with channel-specific performance benchmarks
- Creating a cross-sell program to introduce existing customers to Roofstock's complementary services (Stessa, RentPrep, Mynd)
- Collaborating with the product team on implementing in-product growth loops to improve user activation and retention
- Building and optimizing a marketing attribution model to better understand channel effectiveness and inform budget allocation
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and Roofstock's business model.
❓ Key Questions to Ask During Interview
- What are the most significant growth challenges Roofstock is currently facing, and how is this role expected to address them?
- How does Roofstock measure success for the growth marketing function? What are the key KPIs this role will be responsible for?
- How closely integrated are the marketing and product teams? Can you share examples of successful collaboration?
- What's the current customer journey across Roofstock's ecosystem, and where do you see the biggest opportunities for optimization?
- How does Roofstock's growth strategy balance customer acquisition with retention and monetization?
- What resources and team support will be available to execute on the growth marketing strategy?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research thoroughly: Beyond Roofstock, investigate their subsidiaries (Stessa, RentPrep, Mynd) to understand the full ecosystem and identify potential growth synergies across their products.
- Prepare your growth story: Develop a narrative that highlights your experience driving measurable results in previous growth roles, with specific metrics and ROI figures.
- Customize your resume: Incorporate key terms like "growth marketing," "customer acquisition," "retention strategies," "A/B testing," "conversion optimization," and "cross-functional collaboration" to optimize for ATS systems.
- Develop case examples: Prepare concise examples that demonstrate your ability to balance data-driven decision making with creative marketing approaches.
- Consider the real estate angle: If you have any experience with real estate, property technology, or financial technology, highlight this prominently as the job listing notes this as a plus.
- Assess hybrid requirements: Ensure you're comfortable with the hybrid work arrangement requiring in-office presence in Oakland twice weekly.