🔹 Job Title: Senior Manager, Growth Marketing
🔹 Company: Archive
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
Archive is seeking a Senior Manager of Growth Marketing to revolutionize how consumers approach shopping through circular retail solutions. This pivotal role will drive marketing funnel efficiency, optimize lifecycle marketing initiatives, and accelerate pipeline development for Archive's resale technology platform. Reporting to the VP of Marketing, you'll own all paid media strategies, site conversion optimization, account-based marketing, and nurture campaigns to support Archive's mission of making second-hand shopping mainstream.
ASSUMPTION: Based on the job description, I assume this is a leadership role focused on both strategy and execution, requiring hands-on implementation of growth marketing initiatives rather than purely strategic oversight.
Education: Not specified
Experience: 5+ years in growth marketing, digital marketing, or demand generation; minimum 3 years in a SaaS company
Skills:
ASSUMPTION: While no specific education requirements are mentioned, I'm assuming a bachelor's degree in marketing, business, or related field would be standard for this senior-level position, though equivalent experience may substitute for formal education.
Salary Range: $115,000-$145,000 annual base salary
Benefits: Equity (for eligible roles), employee and dependent healthcare, 401(k) enrollment
Industry Comparison: This compensation package is competitive for a senior marketing position in the tech/sustainability sector, particularly for a Series A startup with venture backing. The salary range aligns with market rates for similar roles in growth-stage startups.
ASSUMPTION: The complete benefits package likely includes standard tech industry perks beyond those specifically mentioned, such as paid time off, flexible work arrangements, and professional development opportunities, though these weren't explicitly stated.
Industry Position: Archive is the leading provider of technology for branded resale, powering circular businesses for 50+ global brands including The North Face, New Balance, Dr. Marten's, and Oscar de la Renta. The company operates in the sustainable retail technology space, positioned to capitalize on the second-hand market projected to grow 3X faster than traditional retail and reach $350 billion globally by 2028.
Company Size: Approximately 50+ employees
Company Stage: Series A startup backed by Lightspeed Venture Partners and Bain Capital Ventures
ASSUMPTION: As a Series A company with 50+ employees and backing from major VCs, Archive is likely in a rapid growth phase focused on scaling operations, expanding market share, and potentially seeking additional funding rounds in the next 1-2 years.
Career Level: Senior individual contributor with strategic importance
Reporting Structure: Reports directly to the VP of Marketing
Team Size/Composition: Part of a growing marketing team
Growth Opportunities: Potential to build and eventually lead a growth marketing team as the company scales, with opportunities to shape Archive's marketing strategy and infrastructure
ASSUMPTION: Given Archive's growth stage and the job description's note about "building the foundation of our growth function," this role likely has significant potential for advancement as the company expands, potentially evolving into a director-level position overseeing a team of growth marketers.
Office Type: Remote-first with an office in NYC; optional in-person work for those in the NYC area
Geographic Context: While remote, the company maintains a physical presence in New York City, a major hub for both fashion and technology industries
Work Schedule: Standard full-time schedule with occasional travel for company offsites (twice yearly) and potential business needs
Regional Considerations: Must be based in the US (company cannot accept international applicants at this time)
ASSUMPTION: The role likely allows for significant flexibility in daily work scheduling, consistent with tech startup culture, though there may be core hours for team collaboration across time zones.
Typical Process: For senior marketing roles at Series A startups, expect 3-5 rounds including initial screening, functional interviews with marketing leadership, cross-functional meetings with sales/product teams, and possibly a practical exercise demonstrating growth marketing capabilities
Key Assessment Areas: Strategic thinking, hands-on execution abilities, analytical skills, experience with SaaS marketing metrics, proven ROI from previous campaigns, cultural alignment with sustainability values
Application Tips: Highlight specific metrics and results from previous growth marketing initiatives, demonstrate experience with both strategy and execution, showcase knowledge of circular economy and sustainability if possible
ATS Keywords: growth marketing, demand generation, SaaS marketing, B2B marketing, paid media, conversion optimization, account-based marketing, nurture campaigns, lifecycle marketing, analytics, A/B testing, Google Ads, LinkedIn Ads, SEO/SEM
ASSUMPTION: These insights are based on standard practices for Series A startups hiring for senior marketing roles and are not explicitly mentioned in the job listing.
ASSUMPTION: While specific tools beyond Google Ads, LinkedIn Ads, Google Analytics, HubSpot, Marketo, and Salesforce aren't mentioned, proficiency with standard growth marketing technologies like email marketing platforms, landing page builders, and social media management systems would likely be expected.
Company Values: Archive emphasizes sustainability, circular economy, and changing consumer shopping behavior for the better. They value innovation, transparency, and inclusion.
Work Style: Highly collaborative, especially with sales teams; requires both strategic thinking and hands-on execution; values agility and adaptability in a high-growth environment
Self-Assessment: Consider whether you:
ASSUMPTION: The emphasis on sustainability and changing consumer behavior suggests Archive has a mission-driven culture, likely attracting team members who share personal values aligned with environmental responsibility.
ASSUMPTION: These potential challenges are inferred from the job description's references to the narrow ICP, the need for both strategy and execution, and the specified need to prove scalable, repeatable solutions before building a team.
This Senior Manager, Growth Marketing role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles across startup and enterprise environments.
ASSUMPTION: These project examples are derived from the responsibilities listed and represent typical initiatives for a growth marketing leader in a SaaS company.
ASSUMPTION: These questions are suggested based on the role type and company stage, and may need adaptation depending on the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.