Senior Manager, Growth Marketing

🔹 Job Title: Senior Manager, Growth Marketing

🔹 Company: Dealpath

🔹 Location: New City, New York, United States

🔹 Job Type: Full-time

🔹 Category: 🚀 Growth Marketing

🚀 Job Overview

Dealpath is seeking a Senior Growth Marketing Manager to spearhead their demand generation strategy through Account-Based Marketing (ABM) and paid media initiatives. This strategic role will directly impact revenue growth by developing and executing targeted marketing campaigns, managing paid media budgets, and optimizing conversion rates across the customer acquisition funnel. Working closely with Sales and Marketing teams, you'll be responsible for generating measurable pipeline results while continuously refining targeting strategies to reach high-value prospects in the real estate investment management space.

ASSUMPTION: Based on the mention of "make a direct and measurable impact to Dealpath's top and bottom line," this role appears to have significant revenue responsibility and is likely a key strategic position within the marketing department.

📋 Key Responsibilities

• ✅ Develop and execute comprehensive ABM strategy in partnership with Sales to generate pipeline
• ✅ Plan and implement multi-channel ABM campaigns across paid digital channels (search, social, content syndication, display)
• ✅ Manage and optimize webinars, content marketing, and lifecycle marketing initiatives
• ✅ Own demand generation strategies and develop marketing experiments to improve performance
• ✅ Manage paid media budget allocation across search and social platforms to drive high-quality leads
• ✅ Refine and target the Ideal Customer Profile (ICP) to engage high-value prospects
• ✅ Incorporate both in-person and virtual events into broader marketing strategies
• ✅ Ensure all initiatives integrate with sales motions and deliver measurable business outcomes

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or related field

Experience: 5+ years of marketing experience with focus on account-based marketing, demand generation, and growth marketing (preferably in B2B SaaS)

Skills:

• Demonstrated success developing and executing ABM strategies for Enterprise segments
• Hands-on experience managing and optimizing paid media campaigns (Google Search Ads, LinkedIn)
• Strong analytical skills for measuring campaign performance and ROI metrics
• Proficiency with marketing operations tools (CRM systems, marketing automation platforms)
• Experience with event marketing as part of broader ABM initiatives
• Track record of optimizing revenue funnels and improving conversion efficiency
• Entrepreneurial mindset with bias toward action and problem-solving

Preferred: Experience in commercial real estate (beneficial but not required)

💰 Compensation & Benefits

Salary Range: $150,000 - $175,000 plus variable compensation and equity

Benefits:

• Medical, dental & vision insurance coverage
• Flexible Spending Account
• Paid Parental Leave
• 401(k)
• Company sponsored commuter benefits
• Flexible time off policy
• Monthly wellness reimbursement
• Hybrid work schedule (3 days in office: Tue/Wed/Thu)

Industry Comparison: The compensation package is competitive for senior marketing roles in the New York metro area, particularly within the B2B SaaS and PropTech sectors.

ASSUMPTION: The industry comparison is based on typical market rates for similar senior marketing positions in the New York area within technology companies.

🔍 Company Context

Industry Position: Dealpath is the world's largest real estate investment management platform, powering over $10 trillion in transactions for hundreds of firms including industry leaders like Blackstone, Nuveen, LaSalle, CBRE IM, and MetLife.

Company Size: Growth-stage company backed by top-tier venture capital firms and strategic industry partners.

Company Stage: Scale-up phase with established product-market fit and significant industry adoption.

ASSUMPTION: The company size is inferred from the backing of major investors and the description of their client base, suggesting a mid-sized organization in growth mode rather than an early-stage startup or large enterprise.

📊 Role Analysis

Career Level: Senior individual contributor with strategic influence

Reporting Structure: Likely reports to Director or VP of Marketing

Team Size/Composition: Likely works with cross-functional teams including sales, marketing operations, and content creators

Growth Opportunities: Potential paths toward Director of Growth Marketing, VP of Marketing, or specialized leadership in ABM/demand generation

ASSUMPTION: The reporting structure and team composition are inferred from typical organizational structures for similar roles in B2B SaaS companies. The senior title suggests high autonomy but likely with upward reporting to a marketing executive.

🌍 Location & Work Environment

Office Type: Hybrid (3 days in NYC office - Tuesday, Wednesday, Thursday)

Geographic Context: New City is in the New York metro area, a major financial and real estate hub with a high concentration of potential enterprise clients.

Work Schedule: Flexible time off policy with structured in-office days

Regional Considerations: The New York metro area offers extensive networking opportunities within real estate and technology sectors but comes with higher cost of living and commuting considerations.

ASSUMPTION: The geographic context assumes New City is within commuting distance to the NYC office mentioned in the benefits section. The networking opportunities are inferred from the company's industry position.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at B2B SaaS companies, expect initial screening, skills assessment/case study focused on ABM strategy, panel interviews with marketing leadership and cross-functional stakeholders, and potentially a presentation on growth strategy.

Key Assessment Areas: Strategic thinking, data-driven decision making, campaign execution capabilities, ability to work cross-functionally with sales, analytical skills for ROI measurement.

Application Tips: Highlight specific ABM campaign results with metrics (CAC, ROAS, pipeline influenced), showcase experience with enterprise B2B sales cycles, and emphasize experience optimizing paid media specifically for Google Ads and LinkedIn.

ATS Keywords: ABM, demand generation, paid media optimization, pipeline generation, ROI, CAC, LTV, CPL, ROAS, B2B SaaS, enterprise marketing, Google Ads, LinkedIn Ads, marketing automation.

ASSUMPTION: These insights are based on standard B2B SaaS marketing interview processes and not specifically mentioned in the job description.

🛠️ Tools & Technologies

• CRM systems (likely Salesforce)
• Marketing automation platforms (likely HubSpot, Marketo, or Pardot)
• Google Ads platform
• LinkedIn Campaign Manager
• ABM platforms (likely 6sense, Demandbase, or Terminus)
• Analytics and targeting tools
• Content syndication platforms
• Webinar and virtual event platforms

ASSUMPTION: Specific tool names beyond Google Ads and LinkedIn are industry-standard assumptions based on typical tech stacks for B2B companies running ABM campaigns.

👔 Cultural Fit Considerations

Company Values: Entrepreneurial spirit, data-driven decision making, cross-functional collaboration, results orientation

Work Style: Fast-paced, high-ownership environment with emphasis on measurable impact and problem-solving

Self-Assessment Questions:

• Am I comfortable taking ownership of revenue goals and pipeline targets?
• Do I thrive in environments where I need to balance strategic thinking with tactical execution?
• Am I energized by data analysis and optimization?
• Am I effective at collaborating closely with sales teams?
• Do I enjoy the mix of creativity and analytics required in growth marketing?

ASSUMPTION: Company values are inferred from descriptions like "entrepreneurial and high-ownership mindset" and the emphasis on measurable impact mentioned throughout the listing.

⚠️ Potential Challenges

• Managing pipeline expectations while optimizing marketing spend across multiple channels
• Balancing strategic ABM initiatives with tactical campaign execution
• Working with complex B2B enterprise sales cycles in the real estate investment sector
• Navigating hybrid work requirements (3 days in office)
• Delivering measurable results in a competitive market

ASSUMPTION: These challenges are inferred from the nature of the role and responsibilities described, particularly the emphasis on pipeline generation and optimization across channels.

📈 Similar Roles Comparison

This Senior Manager, Growth Marketing role differs from traditional marketing manager positions by its strong emphasis on revenue impact and direct pipeline responsibility. Unlike pure demand generation roles that might focus exclusively on lead volume, this position requires strategic ABM thinking for enterprise accounts with complex buying groups.

Compared to similar roles:

• Growth Marketing Manager: This senior position has more strategic influence and likely revenue accountability
• ABM Manager: This role includes broader demand generation responsibilities beyond just ABM
• Digital Marketing Manager: This position has more direct alignment with sales processes and pipeline generation
• Marketing Operations Manager: While technical, this role focuses more on strategy and campaigns than operations infrastructure

ASSUMPTION: This comparison is based on standard industry role definitions and may vary by organization.

📝 Sample Projects

• Developing a tiered ABM strategy targeting top 100 enterprise real estate investment firms with personalized multi-channel campaigns
• Optimizing paid search and LinkedIn campaigns to improve cost-per-acquisition metrics while maintaining lead quality
• Creating an integrated event strategy combining virtual webinars and in-person industry conferences to engage decision-makers
• Building and implementing a content syndication program targeting specific buyer personas within the ICP
• Establishing a clear measurement framework to attribute marketing activities to pipeline and closed revenue

ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and typical initiatives for this type of role.

❓ Key Questions to Ask During Interview

• How do you define and measure success for this role in the first 90 days and the first year?
• What is the current relationship between marketing and sales in pipeline development, and how do you see this evolving?
• Can you share more about your current ABM approach and how you identify and prioritize target accounts?
• What marketing technology stack is currently in place, and are there plans for new implementations?
• What are the biggest challenges the marketing team is facing in generating and converting pipeline?
• How does Dealpath's value proposition resonate with different segments within your target market?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.