Senior Lifecycle Marketing Manager
EarnIn📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: EarnIn
🔹 Location: Mountain View, California, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
📌 Essential Job Details
🚀 Job Overview
As a Senior Lifecycle Marketing Manager at EarnIn, you'll lead data-driven marketing initiatives across owned channels to drive adoption and retention of EarnIn's core product, Cash Out. This highly visible role requires collaboration with product marketing, product teams, analytics, and creative partners to design and execute effective marketing programs that improve activation, retention, and winback metrics for customers living paycheck to paycheck.
ASSUMPTION: Based on the job description, the primary focus is on post-acquisition lifecycle marketing rather than acquisition, with emphasis on customer retention and engagement through owned channels.
📋 Key Responsibilities
✅ Develop and own lifecycle marketing growth strategies across email, SMS, push notifications, and in-app messaging
✅ Collaborate with Product and Product Marketing teams to create seamless customer experiences
✅ Manage end-to-end creation of targeted and personalized initiatives in Braze
✅ Analyze customer data to segment audiences and personalize messaging
✅ Develop and implement testing plans to optimize communications
✅ Write detailed briefs for Creative teams to ensure execution expectations are met
✅ Ensure flawless execution of marketing campaigns
✅ Identify and execute new opportunities that provide incremental value to Community Members
🎯 Required Qualifications
Education: Not specified
Experience: 6+ years leading end-to-end multichannel lifecycle marketing initiatives; 2+ years working on mobile app marketing using email, push, SMS, and in-app messaging preferred
Skills:
- Demonstrated expertise in A/B and multivariate testing
- Data-centric mindset with proficiency in analytical tools (Tableau, Looker, Periscope)
- Ability to craft compelling performance narratives
- Experience writing briefs and working with creative teams
- Complete understanding of lifecycle marketing stages and journey mapping
- Knowledge of the difference between nurturing and selling
- Proficiency in marketing automation platforms (SFMC, Braze, Iterable)
- Strong customer-centricity and curiosity
- Excellent attention to detail
ASSUMPTION: While no formal education requirement is stated, the specialized nature of the role and seniority level suggests that a bachelor's degree in marketing, business, or related field is likely expected but not mandatory if experience requirements are met.
💰 Compensation & Benefits
Salary Range: $163,000 - $200,000
Benefits: Equity, benefits package (details not specified)
Industry Comparison: This compensation range is competitive for senior marketing roles in the fintech industry in the San Francisco Bay Area, falling in the upper quartile for similar positions.
ASSUMPTION: The industry comparison is based on typical salary ranges for senior marketing roles in the fintech space in the Bay Area, which tend to range from $140,000 to $210,000 depending on experience and specific company size.
📌 Applicant Insights
🔍 Company Context
Industry Position: EarnIn is one of the first pioneers in the earned wage access space, providing financial flexibility for individuals living paycheck to paycheck.
Company Size: Growth-stage company with significant funding
Company Stage: Well-funded growth company backed by top-tier investors including A16Z, Matrix Partners, DST, and Ribbit Capital
ASSUMPTION: Based on the funding partners mentioned and description of a "healthy core business with tremendous runway," EarnIn appears to be in growth stage rather than early startup phase, though specific employee count is not provided.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Not specifically mentioned, likely reports to a Marketing Director or VP
Team Size/Composition: Not specified
Growth Opportunities: Potential for advancement within a rapidly growing fintech company with strong leadership and funding
ASSUMPTION: The reporting structure is assumed based on typical organizational structures for senior marketing roles. Growth opportunities are inferred from the company's description of being in a growth phase with "tremendous runway."
🌍 Location & Work Environment
Office Type: Hybrid (two days per week in Mountain View office)
Geographic Context: Mountain View is in the heart of Silicon Valley, a global tech hub with high cost of living but extensive career opportunities in tech and fintech
Work Schedule: Full-time with hybrid arrangement
Regional Considerations: The Bay Area offers access to a vibrant tech ecosystem but comes with high housing costs and competitive job market
ASSUMPTION: Standard work hours are assumed based on typical tech industry norms, though specific schedule flexibility is not mentioned in the listing.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at fintech companies, expect initial screening, 1-2 rounds of interviews with marketing leadership, possible case study or marketing strategy presentation, and final interviews with cross-functional stakeholders
Key Assessment Areas: Data-driven decision making, marketing automation expertise, strategic thinking, cross-functional collaboration skills, and attention to detail
Application Tips: Highlight quantifiable results from previous lifecycle marketing initiatives, demonstrate experience with mobile app marketing channels, and showcase your testing methodology and optimization approach
ATS Keywords: Lifecycle marketing, Braze, customer retention, A/B testing, mobile app marketing, email marketing, SMS marketing, push notifications, in-app messaging, data analytics, customer segmentation, personalization
ASSUMPTION: These insights are based on standard interview processes for similar roles in the fintech industry and are not specifically outlined in the job description.
🛠️ Tools & Technologies
Braze (customer engagement platform), Tableau, Looker, Periscope (analytical tools), email marketing platforms, SMS marketing systems, push notification systems, in-app messaging tools
ASSUMPTION: While Braze is specifically mentioned, other marketing automation platforms like SFMC and Iterable are noted as alternatives candidates might have experience with. The specific email, SMS, and push notification systems beyond Braze are not specified.
👔 Cultural Fit Considerations
Company Values: Customer-centricity, financial inclusivity, innovation in financial services for underserved populations
Work Style: Entrepreneurial, data-driven, detail-oriented, collaborative across functions, results-oriented
Self-Assessment: Do you thrive in a growth environment? Are you passionate about financial inclusion? Do you enjoy balancing data analysis with creative marketing execution? Are you comfortable navigating ambiguity and taking initiative?
ASSUMPTION: These values and work style characteristics are inferred from the company description and job requirements which emphasize entrepreneurial spirit, cross-functional collaboration, and a mission to serve those living paycheck to paycheck.
⚠️ Potential Challenges
The role involves extensive cross-functional collaboration which may require strong stakeholder management skills. The expectation to drive measurable results in customer activation and retention can create performance pressure. The fintech industry faces evolving regulatory landscapes that may impact marketing strategies. Working at a growing company may involve navigating processes that are still being established.
ASSUMPTION: These challenges are identified based on the nature of the role, industry context, and company stage rather than explicit statements in the job posting.
📈 Similar Roles Comparison
This Senior Lifecycle Marketing Manager role focuses specifically on retention and engagement for existing users, unlike Growth Marketing roles that might include acquisition. Compared to CRM Manager positions, this role has broader channel responsibilities beyond email. Unlike Product Marketing roles that focus on positioning and messaging, this position emphasizes channel optimization and campaign execution. The role is more specialized than general Digital Marketing Manager positions which typically cover paid media and broader marketing functions.
ASSUMPTION: This comparison is based on standard industry role definitions and typical responsibilities associated with different marketing specializations.
📝 Sample Projects
1. Design and implement a segmented re-engagement campaign targeting dormant users who haven't used the Cash Out feature in 30+ days
2. Develop a comprehensive onboarding journey using in-app messages and push notifications to increase activation rates
3. Create and test personalized email content based on user behavior patterns to improve feature adoption
4. Implement a winback strategy for churned customers using targeted SMS messaging with special offers
5. Develop a cross-channel testing framework to optimize message timing and frequency across email, SMS, and push notifications
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and are typical for lifecycle marketing roles in mobile-first fintech companies.
❓ Key Questions to Ask During Interview
1. "What are the key metrics this role will be measured against, and how have these metrics performed historically?"
2. "How does the lifecycle marketing function collaborate with product teams to create seamless customer experiences?"
3. "What customer data is currently available for segmentation, and are there plans to enhance data collection or analytics capabilities?"
4. "Can you describe the current state of your lifecycle marketing programs and where you see the biggest opportunities for improvement?"
5. "How does EarnIn balance growth objectives with its mission to serve customers living paycheck to paycheck?"
6. "What resources are available to the lifecycle marketing function in terms of analytics support, creative development, and testing capabilities?"
ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and may need to be adapted based on specific interview context and progression.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Tailor your resume: Highlight your experience with lifecycle marketing, emphasizing measurable results from past campaigns. Include keywords like "Braze," "customer retention," "A/B testing," and "personalization" to pass ATS screening.
2. Prepare your portfolio: Compile examples of successful lifecycle marketing campaigns you've developed, focusing on retention metrics and optimization strategies.
3. Research EarnIn: Familiarize yourself with their products, especially the Cash Out feature, to demonstrate understanding of their business model and customer base.
4. Network: Look for connections at EarnIn or their investors (A16Z, Matrix Partners, DST, Ribbit Capital) on LinkedIn who might provide insights or referrals.
5. Prepare for technical questions: Be ready to discuss your approach to testing, segmentation, and campaign optimization with specific examples from your experience.
6. Consider the location: If you're not already in the Mountain View area, research the commute or relocation implications of the hybrid work arrangement requiring two days in office.