🔹 Job Title: Senior Lifecycle Marketing Manager (Remote)
🔹 Company: EverCommerce - EverPro Division
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
As a Senior Lifecycle Marketing Manager for EverPro (EverCommerce's largest portfolio), you'll become an expert in Mobile Invoicing software solutions, specifically for Joist and Invoice Simple applications. You'll lead a team of five marketers in developing and implementing multi-channel campaigns that drive customer engagement, feature adoption, and revenue expansion. This data-driven position requires collaboration with Product and Customer Success teams to improve funnel health, conversion rates, and overall revenue growth within a Product-Led Growth (PLG) environment.
ASSUMPTION: Based on the job description's emphasis on managing a team, collaborating with multiple departments, and optimizing revenue growth, this is a strategic leadership position that likely combines both hands-on campaign execution and higher-level strategy development.
Education: Bachelor's degree in Marketing, Business, or related field (advanced degree a plus)
Experience: 7+ years of experience in B2B marketing, preferably in SaaS or technology
Skills:
Preferred: Working knowledge of invoicing solutions, mobile apps, or experience marketing to service-based SMBs
Salary Range: $110,000 - $125,000 per year (may vary based on location and experience)
Benefits:
Industry Comparison: This compensation range aligns with industry standards for senior marketing management positions in the SaaS sector, particularly for roles requiring team leadership and specialized expertise in customer lifecycle marketing.
Industry Position: EverCommerce (NASDAQ: EVCM) is a leading service commerce platform providing vertically-tailored SaaS solutions to over 600,000 service-based businesses globally. EverPro is their largest portfolio, focusing on Home and Field Service professionals.
Company Size: Publicly traded company with a global presence
Company Stage: Established growth company (publicly traded on NASDAQ)
ASSUMPTION: Given EverCommerce's status as a publicly traded company serving 600,000+ businesses, it appears to be a well-established organization in a growth phase, continuing to expand its service offerings and market reach.
Career Level: Senior management
Reporting Structure: Likely reports to a Marketing Director or VP
Team Size/Composition: Will manage a team of five marketers
Growth Opportunities: Potential path to Director or VP of Marketing roles, with opportunities to expand portfolio responsibility or move into broader marketing leadership positions
ASSUMPTION: The reporting structure is inferred based on typical organizational structures for senior manager positions, where they would report to a director or VP while managing their own team.
Office Type: Fully remote option available (100% remote), with flexibility to work from office locations if desired
Geographic Context: Can be based anywhere in the United States or Canada
Work Schedule: Not explicitly stated, but likely standard business hours with flexibility given the remote nature
Regional Considerations: Occasional travel to Corporate Headquarters in Denver, Colorado, or other North American office locations may be required
ASSUMPTION: Given the distributed nature of EverCommerce's teams across multiple countries and time zones, the role likely offers significant scheduling flexibility to accommodate collaboration across different regions.
Typical Process: For senior marketing roles at SaaS companies, expect initial screening, marketing-focused interviews, leadership assessment, and possibly a strategic presentation or case study
Key Assessment Areas: Marketing automation expertise, team leadership experience, analytical capabilities, strategic thinking, and cross-functional collaboration skills
Application Tips: Highlight experience with Braze or similar platforms, quantifiable results from lifecycle marketing campaigns, and examples of successful team leadership
ATS Keywords: Lifecycle marketing, Braze, B2B SaaS, PLG (Product-Led Growth), customer journey, marketing automation, customer retention, feature adoption, email marketing, team management
ASSUMPTION: These insights are based on standard interview processes for senior marketing positions in the SaaS industry and the specific requirements mentioned in the job description.
ASSUMPTION: While not explicitly mentioned, proficiency with CRM systems, email marketing platforms, A/B testing tools, and project management software would likely be beneficial for this role given its responsibilities.
Company Values: EverCommerce mentions they're "building an extraordinary company" and encourages applicants to learn about their Culture and Values through their careers page
Work Style: Collaborative, fast-paced, data-driven environment that values cross-functional partnerships
Self-Assessment: Consider whether you thrive in:
ASSUMPTION: The emphasis on collaboration, data-driven decision making, and cross-functional partnerships suggests a culture that values teamwork, analytical thinking, and agile approaches to marketing.
ASSUMPTION: These potential challenges are inferred from the job responsibilities and company structure, not explicitly stated issues.
This Senior Lifecycle Marketing Manager role differs from other marketing positions in several ways:
ASSUMPTION: This comparison is based on standard marketing role delineations in the SaaS industry.
ASSUMPTION: These project examples are based on the stated responsibilities focusing on customer engagement, feature adoption, and revenue expansion.
ASSUMPTION: These questions are suggested based on the role description and would help evaluate both the challenges and opportunities of the position.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.