🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: EverCommerce (EverPro Division)
🔹 Location: Remote (United States or Canada)
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
As the Senior Lifecycle Marketing Manager for EverPro, you'll lead the lifecycle marketing strategy for EverCommerce's largest portfolio focusing on Mobile Invoicing software (Joist and Invoice Simple). You'll drive customer engagement, feature adoption, and revenue expansion through data-driven, multi-channel campaigns. This role requires managing a team of five marketers while collaborating cross-functionally with Product, Sales, and Customer Success teams to improve funnel health, conversion rates, and overall revenue growth.
ASSUMPTION: This is a leadership role within the marketing department based on the title "Senior" and explicit mention of managing a team of five marketers. The focus on two specific products (Joist and Invoice Simple) suggests this is a product-specific marketing role rather than a generalist position.
✅ Develop and implement end-to-end customer lifecycle strategies for two software solutions
✅ Identify gaps and prioritize opportunities in the customer lifecycle
✅ Manage development of omni-channel marketing content across email, paid media, SEO, content, social media, and website
✅ Design and build integrated marketing automation strategies in Braze (MAP)
✅ Create targeted and segmented campaigns to identify, nurture, and convert high-value customers
✅ Lead team of five customer marketers to create compelling assets and messaging
✅ Maintain and optimize marketing automation tools and CDP connections
✅ Build, optimize, and manage nurture programs that drive customer satisfaction and feature adoption
✅ Monitor and improve adoption rates for invoicing subscriptions and payment features
✅ Implement strategies to reduce churn and increase customer lifetime value
✅ Establish KPIs and tracking plans for all campaigns
✅ Analyze campaign performance data to provide actionable insights
✅ Create regular reports on KPIs, ROI, and revenue contribution using platforms like Braze, Heap, Amplitude, and Looker
✅ Work with leadership teams to align lifecycle strategies with PLG priorities
✅ Collaborate on target account lists and processes to capture revenue
✅ Maintain regular communication channels with Product, Sales and Customer Success
✅ Collaborate with Product Marketing Managers on market trends and customer needs
✅ Potential management of agency partner relationships
✅ Implement testing and refinement processes for marketing initiatives
✅ A/B test content, channels, and targeting to determine most effective strategies
✅ Stay current with industry trends and competitor activities
Education: Bachelor's degree in Marketing, Business, or related field (advanced degree a plus)
Experience: 7+ years in B2B marketing, preferably in SaaS or technology
Skills:
Salary Range: $110,000 - $125,000 per year (may vary based on location and experience)
Benefits:
Industry Comparison: This compensation range is competitive for senior marketing management roles in the SaaS industry, particularly for companies of EverCommerce's size and market position.
ASSUMPTION: The industry comparison is based on typical SaaS industry compensation patterns for similar senior marketing roles. The exact positioning within the market would depend on specific regional factors and the candidate's experience level.
Industry Position: EverCommerce (Nasdaq: EVCM) is a leading service commerce platform providing SaaS solutions to over 600,000 service-based businesses. The company specializes in Home & Field Services, Health Services, and Fitness & Wellness industries with end-to-end business management software, payment solutions, and customer engagement applications.
Company Size: Publicly traded company with global operations across the U.S., Canada, U.K., Jordan, New Zealand, and Australia.
Company Stage: Established growth-stage public company (Nasdaq listed) with a focus on expansion and scaling operations.
ASSUMPTION: The growth stage classification is based on the company's focus on expanding their customer base and revenue as mentioned in the job description, along with their public company status.
Career Level: Senior management position with team leadership responsibilities
Reporting Structure: Likely reports to a Marketing Director or VP while directly managing a team of five marketers
Team Size/Composition: Direct management of five customer marketers, with collaboration across multiple departments
Growth Opportunities: Potential paths include Director of Lifecycle Marketing, VP of Marketing, or Customer Success leadership roles. The role offers opportunities to develop expertise in B2B SaaS marketing, team leadership, and product-led growth strategies.
ASSUMPTION: The reporting structure is inferred based on the senior nature of the role and typical organizational structures. Growth opportunities are based on common career progression patterns in SaaS marketing organizations.
Office Type: Fully remote option available, with flexibility to work from an office if near company locations
Geographic Context: Position can be based anywhere in the United States or Canada, with occasional travel to Corporate Headquarters in Denver, Colorado expected
Work Schedule: Standard full-time schedule with flexibility implied by the remote work options
Regional Considerations: Must be eligible to work without sponsorship in either the US or Canada. The distributed global team suggests experience with cross-time zone collaboration would be valuable.
ASSUMPTION: The work schedule is assumed to be standard full-time based on the comprehensive nature of the role responsibilities and industry norms for senior positions.
Typical Process: For senior marketing roles at SaaS companies, the interview process typically includes initial screening, panel interviews with marketing leadership, cross-functional stakeholder interviews (Product, Sales, Customer Success), and possibly a presentation of marketing strategy or campaign ideas.
Key Assessment Areas: Employers will likely evaluate your strategic thinking, leadership capabilities, technical marketing expertise (especially with Braze or similar platforms), analytical skills, and ability to collaborate across departments.
Application Tips: Highlight quantifiable marketing results, team leadership experience, and specific examples of successful lifecycle campaigns you've implemented. Showcase your experience with marketing automation platforms, particularly Braze if applicable.
ATS Keywords: Lifecycle marketing, Braze, marketing automation, B2B SaaS, product-led growth (PLG), customer engagement, feature adoption, revenue expansion, nurture campaigns, team management, cross-functional collaboration, data-driven marketing, customer journey, segmentation, A/B testing, mobile app marketing.
ASSUMPTION: These insights are based on standard practices for senior marketing positions in the SaaS industry rather than specific statements from EverCommerce about their hiring process.
The role explicitly mentions:
Additional tools likely used based on role type:
ASSUMPTION: The additional tools listed are common in lifecycle marketing roles but not explicitly mentioned in the job description.
Company Values: While not explicitly stated, the job listing suggests the company values data-driven decision making, cross-functional collaboration, continuous optimization, accountability, and adaptability.
Work Style: The role requires a highly collaborative approach with strong leadership skills, analytical thinking, and the ability to thrive in a fast-paced, matrixed environment.
Self-Assessment:
ASSUMPTION: These cultural elements are inferred from the job responsibilities, qualifications, and the nature of the work described rather than explicit value statements from the company.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These challenges are inferred from the role responsibilities and not explicitly stated as difficulties in the job description.
This Senior Lifecycle Marketing Manager role differs from similar positions in these ways:
Uniquely, this role combines team leadership, product-specific expertise, and cross-functional collaboration in a PLG environment, requiring both strategic vision and analytical capabilities.
ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on specific company structures.
Based on the role responsibilities, sample projects might include:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common lifecycle marketing initiatives.
ASSUMPTION: These questions are suggested based on the role type and would need adaptation based on the specific interview context and your personal priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity: