Senior Influencer Marketing Manager (m/w/d) | Deutschsprachig

📌 Core Information

🔹 Job Title: Senior Influencer Marketing Manager (m/w/d) | Deutschsprachig

🔹 Company: Yepoda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (3-4 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Building and maintaining influencer partnerships to drive sales and brand awareness
• Developing and optimizing influencer marketing strategies
• Negotiating performance metrics, content, and budgets with influencers and agencies
• Analyzing campaign performance and deriving strategic learnings
• Leading negotiations and acting as the central point of contact between the brand, influencers, and agencies

ASSUMPTION: This role requires a strong understanding of the German influencer landscape and experience in influencer marketing to drive successful campaigns and partnerships.

📋 Key Responsibilities

✅ Research, identify, and onboard new influencers for collaborations with Yepoda

✅ Manage and maintain over 50 active influencer partnerships monthly to ensure continuous collaboration and high sales results

✅ Serve as the central point of contact between the brand, influencers, and agencies, providing clear briefings tailored to Yepoda's expectations

✅ Develop and continuously optimize Yepoda's influencer marketing strategy to achieve sales goals and strengthen brand awareness

✅ Lead negotiations regarding performance metrics, content, and budgets with influencers and agencies

✅ Analyze campaign performance, track KPIs, and develop strategic learnings for future collaborations

✅ Take on operational tasks to ensure smooth processes in influencer collaborations

ASSUMPTION: This role involves a mix of strategic planning, relationship management, and operational tasks to successfully execute influencer marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Economics, or a related field

Experience: 3-4 years of experience in sales, business development, or marketing, ideally with a focus on influencer marketing

Required Skills:

• Excellent communication skills in German and English (written and spoken)
• Strong negotiation skills
• Proven track record of achieving sales targets and KPIs
• Creative problem-solving skills
• Excellent analytical skills
• Proactive work ethic and hands-on mentality
• Strong passion for beauty, social media, and numbers
• Excellent knowledge of Microsoft Office (especially Excel and Word) and Google Workspace (Gmail, Google Sheets, etc.)
• Experience with tools like Hubspot, Storyclash, or similar influencer software is a plus

Preferred Skills:

• Fluency in additional languages
• Experience in the beauty or cosmetics industry
• Knowledge of Korean culture and language

ASSUMPTION: Candidates should have a strong understanding of the German influencer landscape and possess relevant experience in influencer marketing to excel in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (gross), depending on experience and qualifications. This estimate is based on market research for similar roles in the German cosmetics industry.

Benefits:

• Employee discount on Yepoda products
• Hybrid work environment (3 office days per week)
• Diverse and international team with flat hierarchies and trust as a foundation
• Career development opportunities in a growing company
• Free beverages and weekly yoga classes

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work

ASSUMPTION: The salary range is estimated based on market research for similar roles in the German cosmetics industry. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, focusing on Korean beauty (K-Beauty) products with a strong emphasis on sustainability and natural ingredients

Company Size: Medium-sized (51-200 employees), offering a dynamic and engaging work environment with ample opportunities for growth and development

Founded: 2020, with a mission to bring the best Korean beauty innovations to Europe without compromising on quality, sustainability, or values

Company Description:

• Yepoda is a young, fast-growing skincare startup based in Berlin, Germany
• The company specializes in Korean beauty products, combining Korean effectiveness with sustainable solutions
• Yepoda's mission is to bring the best natural and active ingredients to customers without compromising on quality or sustainability

Company Specialties:

• Korean beauty (K-Beauty) products
• Sustainable and natural ingredients
• Start-up environment and culture
• Berlin-based team and operations

Company Website: https://eu.yepoda.com/

ASSUMPTION: Yepoda's focus on sustainability, natural ingredients, and Korean beauty sets it apart in the cosmetics industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the marketing team, as well as cross-functionally with other departments such as sales, product, and customer service

Work Arrangement: Hybrid, with 3 office days per week and the possibility of remote work

Growth Opportunities:

• Advancement to a leadership or management role within the marketing department
• Expansion of responsibilities to include additional marketing channels or regions
• Opportunities to work on special projects or initiatives to drive company growth and innovation

ASSUMPTION: This role offers significant growth potential within the company, allowing candidates to develop their skills and advance their careers in the marketing field.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in the heart of Berlin-Prenzlauer Berg

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving start-up scene and a strong focus on sustainability and innovation
• The office is located in the trendy Prenzlauer Berg neighborhood, offering easy access to public transportation, shops, restaurants, and cultural attractions
• Berlin's central location in Europe makes it an ideal hub for working with international partners and clients

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work

ASSUMPTION: Yepoda's office location in Berlin offers a dynamic and engaging work environment, with easy access to public transportation, shops, restaurants, and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video call to discuss the role and candidate's qualifications
• First-round interview with the hiring manager to assess cultural fit and skills
• Second-round interview with additional team members to discuss specific responsibilities and projects
• Final interview with the Head of Marketing or another senior leader to make a hiring decision

Key Assessment Areas:

• Communication skills and language proficiency in German and English
• Negotiation skills and ability to manage relationships with influencers and agencies
• Analytical skills and ability to track and optimize campaign performance
• Cultural fit and alignment with Yepoda's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the German influencer landscape and your familiarity with Yepoda's products and mission
• Prepare examples of successful influencer marketing campaigns you've worked on, highlighting your role and the results achieved

ATS Keywords: Influencer Marketing, Sales, Business Development, Marketing, Negotiation, Communication, Analytical Skills, KPI Tracking, Campaign Analysis, German, English, Microsoft Office, Google Workspace, K-Beauty, Cosmetics, Start-up

ASSUMPTION: Yepoda's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of the German influencer landscape and relevant experience in influencer marketing.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word)
• Google Workspace (Gmail, Google Sheets)
• Hubspot (CRM and marketing automation)
• Storyclash (influencer marketing platform)
• Social media platforms (Instagram, TikTok, YouTube)

ASSUMPTION: Candidates should have experience with relevant marketing and communication tools, as well as a strong understanding of social media platforms.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and responsibility
• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and respect

Work Style:

• Dynamic and fast-paced environment
• Collaborative and supportive team culture
• Focus on results and continuous improvement
• Openness to new ideas and feedback
• Flexibility and adaptability

Self-Assessment Questions:

• How do you align with Yepoda's mission to bring the best Korean beauty innovations to Europe without compromising on quality, sustainability, or values?
• How do you approach building and maintaining relationships with influencers and agencies to drive successful collaborations?
• How do you stay organized and manage multiple projects and priorities in a fast-paced environment?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with Yepoda's values and a collaborative work style that fits well within the company's culture.

⚠️ Potential Challenges

• Managing a large number of active influencer partnerships (over 50) and ensuring high sales results
• Keeping up with the fast-paced and dynamic nature of the influencer marketing landscape
• Balancing operational tasks with strategic planning and optimization
• Navigating the unique cultural and linguistic aspects of working with Korean beauty products and influencers

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to address them effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of the influencer landscape and experience in influencer marketing
• While the role focuses on the German market, candidates should be prepared to work with international influencers and agencies
• This role offers significant growth potential within the company, allowing candidates to develop their skills and advance their careers in the marketing field

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new product launch, resulting in a significant increase in sales and brand awareness
• Identifying and onboarding a group of high-performing influencers who consistently drive sales and engagement for Yepoda's products
• Analyzing campaign performance data to optimize future collaborations and improve overall influencer marketing strategy

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, showcasing the candidate's ability to drive successful influencer marketing campaigns and optimize performance.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Yepoda, and how will my work contribute to the company's growth and success?
• What opportunities are there for professional development and growth within the company?
• How does Yepoda support work-life balance for its employees?
• What are the most challenging aspects of working in influencer marketing, and how does Yepoda address these challenges?

ASSUMPTION: These interview questions allow candidates to gain a deeper understanding of the role, the company, and the team, as well as assess their fit and potential for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on, highlighting your role and the results achieved
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.