Social Media Marketer (Influencer Marketing Focus)

🚀 Job Overview

As a Social Media Marketer with an influencer marketing focus at MassCampaigns, you'll develop and manage comprehensive social media campaigns centered around influencer collaborations. Your responsibilities include identifying strategic influencer partnerships, creating compelling content, managing campaigns across multiple platforms, and analyzing performance metrics to drive engagement and deliver measurable results under tight deadlines.

📋 Key Responsibilities

• ✅ Influencer Strategy Development: Create and execute comprehensive influencer marketing strategies aligned with brand goals
• ✅ Influencer Relationship Management: Build and maintain relationships with influencers and talent agencies
• ✅ Campaign Management: Plan, execute and optimize social media campaigns across platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter)
• ✅ Content Creation: Develop engaging social media content that aligns with brand voice and influencer partnerships
• ✅ AI Tools Integration: Utilize AI-powered tools for campaign management, content creation, and optimization
• ✅ Analytics & Reporting: Track KPIs, analyze campaign results, and provide detailed performance reports
• ✅ Creative Concept Development: Generate innovative content and campaign concepts under tight deadlines
• ✅ Community Engagement: Manage social media interactions and foster positive relationships with followers
• ✅ Trend Monitoring: Stay ahead of social media trends, platform updates, and industry shifts
• ✅ Cross-team Collaboration: Work with creative, design, and strategy teams for cohesive marketing approaches

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience as a Social Media Marketer or Influencer Marketing Specialist with a portfolio of successful campaigns

Skills:

• Strong understanding of social media platforms and influencer marketing trends
• Familiarity with AI tools for social media management
• Excellent attention to detail and ability to work under tight deadlines
• Strong written and verbal communication skills
• Creative thinking and innovative campaign concept development
• In-depth understanding of digital marketing principles
• Video content creation and editing skills (preferred)

ASSUMPTION: While not explicitly stated, this appears to be a mid-level position based on the requirement for "proven experience" and the breadth of responsibilities, likely requiring 2-5 years of relevant experience in social media and influencer marketing.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive salary and benefits
• Collaborative and creative work environment
• Professional growth and skill development opportunities
• Challenging work assignments

Industry Comparison: Not specified

ASSUMPTION: Based on industry standards for similar roles in Chennai, social media marketers with influencer marketing specialization typically earn between ₹4,00,000 - ₹8,00,000 annually depending on experience level. This assumption is based on typical market rates for digital marketing positions with specialized focus in Tier 1 Indian cities.

🔍 Company Context

Industry Position: MassCampaigns is a unit of CustomerLabs focusing on creative and digital marketing services, helping brands transition from "Unknown" to "Well-known"

Company Size: Not specified

Company Stage: Not specified

ASSUMPTION: Based on the job description, MassCampaigns appears to be a growing digital marketing agency that operates as a specialized unit within the larger CustomerLabs organization. The focus on long-term client relationships suggests a stable business with established processes.

📊 Role Analysis

Career Level: Mid-level position

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Professional growth and skill development opportunities mentioned

ASSUMPTION: This role likely reports to a Digital Marketing Manager or Head of Social Media, and involves working within a cross-functional team including creative, design, and strategy professionals. The emphasis on professional growth suggests potential career advancement into senior specialist or management roles.

🌍 Location & Work Environment

Office Type: Full-time, In-office work at Teynampet, Chennai

Geographic Context: Teynampet is a prime commercial area in Chennai, well-connected by public transportation and home to many corporate offices

Work Schedule: Standard full-time schedule, with the flexibility to meet tight deadlines when needed

Regional Considerations: Chennai is a major tech and business hub in South India with a growing digital marketing sector

ASSUMPTION: The work environment likely follows standard business hours (9 AM - 6 PM) with occasional extended hours during campaign launches or client deadlines. The company culture appears to value teamwork, creativity, and professional growth based on the emphasis placed on these elements in the job description.

💼 Interview & Application Insights

Typical Process: Resume screening, portfolio review of previous campaigns, interview(s)

Key Assessment Areas: Portfolio of influencer marketing campaigns, knowledge of social media platforms, creative thinking abilities, communication skills

Application Tips: Submit updated resume along with samples/case studies of previous influencer marketing and social media campaigns. Highlight any existing influencer contacts and AI tools experience.

ATS Keywords: influencer marketing, social media campaign, content creation, analytics, AI tools, campaign metrics, relationship management, creative concept, community engagement

ASSUMPTION: These insights are based on industry standards for digital marketing roles and the specific application instructions provided in the job listing.

🛠️ Tools & Technologies

• Social Media Platforms: Facebook, Instagram, LinkedIn, YouTube, Twitter
• AI Tools: For content creation, campaign management, and optimization
• Analytics Tools: For tracking and reporting campaign success
• Design Tools: Possibly Canva, Adobe Creative Suite (mentioned as nice-to-have)
• Influencer Marketing Software: Mentioned as preferred experience
• Video Editing Tools: Relevant for video content creation (mentioned as a plus)

ASSUMPTION: While specific tool names aren't mentioned beyond social media platforms, experience with industry-standard tools like Hootsuite, Buffer, Sprout Social, HypeAuditor, or similar influencer marketing platforms would likely be valuable for this position.

👔 Cultural Fit Considerations

Company Values: Long-term client relationships, creativity, knowledge sharing, fun work environment

Work Style: Collaborative team environment, emphasis on ownership, fast-paced with tight deadlines

Self-Assessment: Ask yourself if you thrive in a collaborative environment, enjoy creative work under deadlines, and value professional growth opportunities

ASSUMPTION: Based on the company description stating "a fun place to work" and emphasizing "giving full ownership to people," the culture appears to balance creativity with responsibility. The mention of working as "a single team" and knowledge sharing through "interactive sessions" suggests a collaborative environment that values both individual contribution and team success.

⚠️ Potential Challenges

• Working under tight deadlines to deliver high-quality campaigns
• Balancing multiple projects and client expectations simultaneously
• Keeping pace with rapidly evolving social media trends and platform changes
• Building and maintaining relationships with influencers in a competitive market
• Delivering measurable results through influencer collaborations

ASSUMPTION: These challenges are inferred from the responsibilities and industry norms for social media marketing roles with influencer focus. The job listing specifically mentions "tight deadlines" multiple times, suggesting this is a significant aspect of the role.

📈 Similar Roles Comparison

This Social Media Marketer role differs from standard social media positions by having a specialized focus on influencer marketing strategies. Unlike pure influencer marketing roles, it maintains broader social media responsibilities. Compared to content marketing roles, it places greater emphasis on relationship building with influencers and campaign execution rather than just content creation. The role appears more execution-focused than strategic marketing manager positions but requires more creative input than purely analytical social media roles.

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific emphasis placed on influencer marketing in the job description.

📝 Sample Projects

• Developing an influencer outreach campaign to promote a client's new product launch across multiple platforms
• Creating a content calendar that integrates influencer-generated content with branded social media posts
• Implementing an AI-assisted workflow to optimize content distribution and engagement tracking
• Analyzing campaign performance data to optimize influencer partnerships based on engagement metrics
• Building a database of relevant influencers categorized by niche, audience demographics, and engagement rates

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common activities in influencer marketing roles.

❓ Key Questions to Ask During Interview

1. Can you describe the typical client mix and industries that MassCampaigns specializes in?
2. How does the team measure success for influencer marketing campaigns? What KPIs are prioritized?
3. What AI tools is the team currently using for social media management, and how integrated are they in the workflow?
4. How does the cross-functional collaboration work between social media, creative, and strategy teams?
5. Could you share an example of a particularly successful influencer campaign the company has executed, and what made it effective?
6. What professional development opportunities are available for someone looking to grow their expertise in influencer marketing?

ASSUMPTION: These questions are suggested based on the role type and company information provided, and may need adaptation for specific interviews.