Senior Influencer Marketing Manager (m/f/d) | US Market

📌 Core Information

🔹 Job Title: Senior Influencer Marketing Manager (m/f/d) | US Market

🔹 Company: Yepoda

🔹 Location: Berlin, Germany (with remote work for US market)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (with remote work for US market)

🚀 Job Overview

Key aspects of this role include:

• Driving Yepoda's influencer marketing efforts in the US market
• Researching, identifying, and onboarding new influencers
• Managing relationships with over 50 influencers monthly
• Executing and optimizing influencer marketing strategy
• Achieving revenue growth targets and boosting brand visibility

ASSUMPTION: This role requires a strong understanding of the US influencer landscape and experience working with the American market. Familiarity with local trends and a background that includes living in the US is highly desirable.

📋 Key Responsibilities

✅ Research, identify, and onboard new influencers to collaborate with Yepoda

✅ Manage and maintain relationships with 50+ influencers per month, ensuring continuous collaboration and high-sales results

✅ Act as the key point of contact between our brand, influencers, and their agencies, providing clear briefings aligned with our expectations

✅ Execute and optimize our Influencer Marketing strategy to achieve revenue growth targets and boost brand visibility

✅ Lead negotiations on performance metrics, deliverables, and budgets

✅ Analyze influencer marketing campaigns, continuously track KPIs, and generate insights for future collaborations

✅ Take ownership of essential operational tasks to ensure smooth execution and operational excellence throughout the entire influencer collaboration process

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and operational tasks. Strong organizational skills and the ability to manage multiple projects simultaneously are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Economics, Business, or a related field

Experience: 3-4 years of experience in Sales, Business Development, or Marketing, preferably in Influencer Marketing

Required Skills:

• Proficient in English with excellent communication skills, both written and verbal
• Strong understanding of the US influencer landscape
• Proven track record of achieving revenue KPIs and targets
• Strong communication and negotiation skills
• Ability to think creatively and stay motivated during routine processes
• Good skills in Microsoft Office (Excel, Word etc.) and Google Workspace (Gmail, Google Sheets etc.)
• Experience with Hubspot, Storyclash, or any other influencer software

Preferred Skills:

• Fluency in Spanish or another language spoken in the US
• Experience working with the American market and local trends
• Passion for beauty, numbers, and social media (Instagram, TikTok, YouTube)

ASSUMPTION: While a degree in a related field is preferred, Yepoda values practical experience and proven results over formal education. Candidates with relevant experience but without a degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and performance). This is an estimate, and the final offer will be determined based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Dynamic environment in a start-up with flat hierarchies and trust by default
• Accelerated career growth and advancement opportunities as the company expands
• Inspiring workspace located in the heart of Berlin's Prenzlauer Berg, with free drinks and weekly yoga classes
• Hybrid working arrangement with the option to work remotely for the US market
• Employee discounts on Yepoda products

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely for the US market

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Berlin. The final offer will be determined based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically K-Beauty and sustainable skincare

Company Size: 51-200 employees, with a start-up culture and flat hierarchies

Founded: 2020, in Berlin, Germany

Company Description:

• Yepoda brings the best beauty innovations from Korea straight to Europe, without compromising on values, quality, or sustainability
• All products are made with natural and active ingredients, are vegan, and cruelty-free
• The company aims to make the K-Beauty routine easy, effective, and fun

Company Specialties:

• K-Beauty
• Skincare
• Start-up
• Berlin

Company Website: https://eu.yepoda.com/

ASSUMPTION: Yepoda is a young, dynamic company with a strong focus on sustainability and innovation. The company values diversity and offers an inclusive workplace with flat hierarchies and trust by default.

📊 Role Analysis

Career Level: Senior Influencer Marketing Manager, with the opportunity to take on responsibility from day one and accelerate career growth

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the marketing team, as well as external influencers and their agencies

Work Arrangement: Hybrid, with the option to work remotely for the US market. The role requires frequent communication with US-based influencers and agencies, so a strong understanding of the US market and time zone flexibility are essential

Growth Opportunities:

• As the company continues to expand, there will be opportunities for career advancement and taking on more responsibilities
• The role offers the chance to work with a diverse range of influencers and gain experience in the US market
• Yepoda values internal promotions and offers accelerated career growth for high-performing employees

ASSUMPTION: This role offers a unique opportunity to gain experience in the US market and drive the expansion of a fast-growing start-up. The role requires strong communication skills, cultural sensitivity, and the ability to adapt to different time zones and work environments.

🌍 Location & Work Environment

Office Type: Yepoda's office is located in the heart of Berlin's Prenzlauer Berg, with a dog-friendly environment and free drinks

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving start-up scene and a strong focus on sustainability
• The city offers a high quality of life, with numerous cultural attractions, parks, and green spaces
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely for the US market. The role may require occasional evening or weekend work to accommodate US time zones

ASSUMPTION: While the role is based in Berlin, the US market focus requires strong communication skills, cultural sensitivity, and the ability to adapt to different time zones and work environments.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• First-round interview with the Head of Marketing
• Final-round interview with the Founders

Key Assessment Areas:

• Understanding of the US influencer landscape and market trends
• Communication skills and ability to build relationships with influencers and agencies
• Problem-solving skills and ability to optimize influencer marketing strategy
• Cultural sensitivity and adaptability to different work environments

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your past achievements in influencer marketing, sales, or business development
• Demonstrate your passion for beauty, numbers, and social media in your application materials
• Prepare questions to ask during the interview about the company's expansion plans, growth opportunities, and work environment

ATS Keywords: US influencer marketing, K-Beauty, revenue growth, brand visibility, influencer collaboration, operational excellence, Microsoft Office, Google Workspace, Hubspot, Storyclash

ASSUMPTION: Yepoda uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word)
• Google Workspace (Gmail, Google Sheets)
• Hubspot
• Storyclash
• Social media platforms (Instagram, TikTok, YouTube)

ASSUMPTION: This role requires proficiency in Microsoft Office and Google Workspace, as well as experience with influencer marketing software such as Hubspot or Storyclash. Familiarity with social media platforms is also essential.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Innovation
• Diversity
• Trust by default
• Flat hierarchies

Work Style:

• Dynamic and fast-paced start-up environment
• Collaborative and supportive team culture
• Focus on results and continuous improvement
• Flexible and adaptable to different work environments

Self-Assessment Questions:

• Do you share Yepoda's commitment to sustainability and innovation in the beauty industry?
• Are you comfortable working in a dynamic, fast-paced start-up environment with flat hierarchies?
• Do you have strong communication skills and the ability to build relationships with influencers and agencies from different cultural backgrounds?
• Are you adaptable and able to work effectively in different time zones and work environments?

ASSUMPTION: Yepoda values diversity and offers an inclusive workplace with flat hierarchies and trust by default. Candidates who share the company's commitment to sustainability, innovation, and a dynamic work environment are likely to be a good fit for the role.

⚠️ Potential Challenges

• Managing a large number of influencer relationships and ensuring high-sales results
• Adapting to different time zones and work environments when communicating with US-based influencers and agencies
• Optimizing influencer marketing strategy to achieve revenue growth targets and boost brand visibility
• Balancing operational tasks with strategic planning and creative problem-solving

ASSUMPTION: This role offers a unique opportunity to gain experience in the US market and drive the expansion of a fast-growing start-up. However, the role also presents challenges in managing a large number of influencer relationships, adapting to different time zones, and balancing operational tasks with strategic planning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses specifically on influencer marketing and requires a strong understanding of the US influencer landscape
• While the role involves operational tasks, it also offers the opportunity to drive strategic planning and creative problem-solving
• Compared to other senior marketing roles, this role offers a unique opportunity to gain experience in the US market and drive the expansion of a fast-growing start-up

ASSUMPTION: This role is unique in its focus on influencer marketing and the US market. While it involves operational tasks, it also offers the opportunity to drive strategic planning and creative problem-solving. Compared to other senior marketing roles, this role offers a unique opportunity to gain experience in the US market and drive the expansion of a fast-growing start-up.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign in the US market, resulting in a significant increase in brand visibility and revenue
• Building and maintaining strong relationships with US-based influencers and agencies, leading to repeat collaborations and positive word-of-mouth referrals
• Optimizing influencer marketing strategy based on campaign performance data and market trends, resulting in improved KPIs and increased ROI

ASSUMPTION: These sample projects illustrate the strategic, operational, and creative aspects of the role. Successful candidates will have experience in similar projects and be able to demonstrate their ability to drive results in the US market.

❓ Key Questions to Ask During Interview

• What are the company's expansion plans for the US market, and how does this role contribute to those plans?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Yepoda support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how does that apply to this role?
• How does Yepoda ensure effective communication and collaboration with remote team members and external partners?

ASSUMPTION: These interview questions are designed to help candidates understand the company's expansion plans, priorities, and work environment. They also provide an opportunity to assess the company's commitment to employee growth and development, work-life balance, and effective communication.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Apply for this job button below
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask during the interview about the company's expansion plans, growth opportunities, and work environment
• Follow up with the Talent Acquisition team within one week of submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.