(Senior) Influencer Marketing Manager (m/f/d) | German Speaking

📌 Core Information

🔹 Job Title: (Senior) Influencer Marketing Manager (m/f/d) | German Speaking

🔹 Company: Yepoda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving influencer marketing efforts and growth in the German market
• Researching, identifying, and onboarding new influencers
• Managing and maintaining relationships with over 50 influencers monthly
• Executing and optimizing influencer marketing strategy for revenue growth
• Collaborating with influencers, agencies, and the brand team

ASSUMPTION: This role requires a strong understanding of the German influencer landscape and proven experience in influencer marketing to drive successful campaigns and achieve revenue targets.

📋 Key Responsibilities

✅ Research, identify, and onboard new influencers to collaborate with Yepoda

✅ Manage and maintain relationships with 50+ influencers per month, ensuring continuous collaboration and high-sales results

✅ Act as the key point of contact between our brand, influencers, and their agencies, providing clear briefings aligned with our expectations

✅ Execute and optimize our Influencer Marketing strategy to achieve revenue growth targets and boost brand visibility

✅ Lead negotiations on performance metrics, deliverables, and budgets

✅ Analyze influencer marketing campaigns, continuously track KPIs, and generate insights for future collaborations

✅ Take ownership of essential operational tasks to ensure smooth execution and operational excellence throughout the entire influencer collaboration process

ASSUMPTION: This role involves a mix of strategic planning, relationship management, and operational tasks to ensure successful influencer marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Economics, Business, or a related field

Experience: 3-4 years of experience in Sales, Business Development, or Marketing, preferably in Influencer Marketing

Required Skills:

• Strong understanding of the German influencer landscape
• Proficient in German and English with excellent communication skills, both written and verbal
• Proven track record of achieving revenue KPI's and targets
• Focused on results, creative thinker, strong communication and negotiation skills
• Comfortable handling operational and repetitive tasks, go-getter and hands-on attitude
• Passion for beauty, numbers & social media (Instagram, TikTok, YouTube)
• Good skills in Microsoft Office (Excel, Word etc.) and Google Workspace (Gmail, Google Sheets etc.)
• Experience with Hubspot, Storyclash or any other influencer software

Preferred Skills:

• Experience working in a start-up environment
• Knowledge of the Korean beauty industry

ASSUMPTION: Candidates with relevant experience in influencer marketing and a strong understanding of the German market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on experience and performance)

Benefits:

• Dynamic environment in a start-up with room for professional growth
• Inspiring workspace in the heart of Berlin with free drinks and weekly yoga classes
• Hybrid working arrangement
• Employee discounts on Yepoda products
• Diverse and inclusive team with flat hierarchies and trust by default

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for influencer marketing managers with 3-4 years of experience in the German market.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically Korean beauty (K-Beauty)

Company Size: 51-200 employees, offering a start-up environment with room for growth

Founded: 2020, with a mission to bring the best beauty innovations from Korea straight to Europe without compromising on values, quality, and sustainability

Company Description:

• Yepoda produces mindfully-made skincare products with the best natural and active ingredients
• Vegan and cruelty-free, with a focus on effectiveness and sustainability
• Based in Berlin, with an international team and a welcoming, diverse culture

Company Specialties:

• Korean beauty (K-Beauty)
• Sustainable and ethical skincare
• Start-up environment with flat hierarchies and trust by default

Company Website: eu.yepoda.com

ASSUMPTION: Yepoda's focus on sustainability, quality, and effectiveness sets it apart in the competitive K-Beauty market.

📊 Role Analysis

Career Level: Experienced professional with room for growth into senior management

Reporting Structure: Reports directly to the Head of Marketing or a relevant senior manager

Work Arrangement: Hybrid (On-site & Remote), with flexible hours and remote work options

Growth Opportunities:

• Potential to take on more responsibilities and advance to a senior management role
• Expanding the influencer marketing team and mentoring junior team members
• Gaining experience in a fast-growing start-up environment

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office in the heart of Berlin's Prenzlauer Berg

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and start-up scene
• Prenzlauer Berg is a popular neighborhood with a mix of residential and commercial areas
• Close to public transportation, parks, and various amenities

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance and the opportunity to enjoy Berlin's vibrant culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site or video call interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• In-depth knowledge of the German influencer landscape
• Proven experience in influencer marketing and achieving revenue targets
• Excellent communication and negotiation skills
• Cultural fit with Yepoda's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Showcase your understanding of the German influencer landscape and Yepoda's products
• Prepare examples of successful influencer marketing campaigns you've worked on
• Be ready to discuss your approach to operational tasks and maintaining relationships with influencers

ATS Keywords: German influencer marketing, K-Beauty, revenue growth, campaign management, negotiation, operational excellence

ASSUMPTION: The interview process will focus on assessing the candidate's relevant experience, skills, and cultural fit for the role.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word)
• Google Workspace (Gmail, Google Sheets)
• Hubspot
• Storyclash or other influencer software

ASSUMPTION: Proficiency in these tools is essential for the day-to-day tasks and collaboration within the team.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and ethical practices
• Effectiveness and quality in products and processes
• Diversity, inclusion, and trust by default

Work Style:

• Collaborative and supportive team environment
• Flexible and adaptable to changing priorities
• Results-driven and focused on achieving targets

Self-Assessment Questions:

• How do you align with Yepoda's commitment to sustainability and ethical practices?
• How comfortable are you handling operational tasks and maintaining relationships with influencers?
• How well do you work in a collaborative, supportive team environment?

ASSUMPTION: Candidates who demonstrate a strong fit with Yepoda's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a large number of influencer relationships and collaborations
• Achieving revenue targets and driving growth in a competitive market
• Balancing strategic planning with operational tasks
• Adapting to a fast-paced, start-up environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on results, and a go-getter attitude.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on influencer marketing and requires a deep understanding of the German influencer landscape
• In comparison to other influencer marketing roles, this position offers a unique focus on the K-Beauty industry and a start-up environment
• Career progression may involve taking on more responsibilities and advancing to a senior management role within the influencer marketing team

ASSUMPTION: This role offers a unique opportunity to work in the growing K-Beauty industry and drive influencer marketing efforts in the German market.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new product launch
• Researching and identifying new influencer partnerships to drive brand awareness and sales
• Analyzing campaign performance and generating insights to optimize future collaborations

ASSUMPTION: These sample projects highlight the strategic, operational, and analytical aspects of the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the influencer marketing team collaborate with other departments, such as product development and sales?
• What opportunities are there for professional growth and development within the company?
• How does Yepoda support work-life balance for its employees?
• What is the company's approach to diversity, inclusion, and belonging?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on
• Follow up with the Yepoda Talent Acquisition team within one week of submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.