🔹 Job Title: Senior Growth Marketing Manager - Creator Community
🔹 Company: GetYourGuide
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As a Senior Growth Marketing Manager for the Creator Community at GetYourGuide, you'll be responsible for expanding and nurturing one of the world's largest travel creator communities. You'll develop and implement growth strategies to acquire new creators, optimize engagement, and leverage the creator economy to enhance GetYourGuide's global marketplace for travel experiences. This role combines strategic planning with hands-on execution to drive measurable results for the business.
ASSUMPTION: This is a full-time position based on the office attendance requirements (3 days per week) and comprehensive benefits package mentioned. The seniority level is determined by the "Senior" in the job title and the 3-4 years of experience requirement.
✅ Build and scale the GetYourGuide creator community through multi-channel campaigns across Instagram, TikTok, and Meta Ads
✅ Develop and manage a creator referral program
✅ Negotiate, plan, and execute promotional campaigns with creators
✅ Measure, analyze, and report on campaign performance and creator acquisition costs
✅ Test and optimize messaging, creative, and funnel experiences to improve conversion rates
✅ Support cross-promotion of the creator community across business initiatives
✅ Optimize landing pages for creator acquisition and engagement
✅ Execute CRM campaigns, preferably using HubSpot
ASSUMPTION: The responsibilities around landing page optimization and CRM campaigns are listed as "examples of initiatives you might have managed" in the original listing, but are included here as they likely represent ongoing responsibilities in the role.
Education: Not specified
Experience: 3-4 years of growth marketing experience, campaign management and/or social media marketing, preferably with exposure to the creator economy
Skills:
ASSUMPTION: While formal education requirements aren't explicitly stated, this senior marketing role likely requires at least a bachelor's degree in marketing, business, or a related field, which is standard in the industry for this level of position.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Senior Growth Marketing Manager positions in Berlin typically range from €65,000 to €90,000 annually, dependent on experience and specific qualifications. Being at a well-funded tech company like GetYourGuide suggests compensation would be competitive within the Berlin tech market.
Industry Position: GetYourGuide is the globally leading marketplace for travel experiences, with over 150 million tours, activities, and attraction tickets booked since its founding in 2009.
Company Size: Over 800 employees globally
Company Stage: Established growth-stage company with global operations across 17 local offices
ASSUMPTION: As mentioned in the job description, GetYourGuide has over 800 employees and 17 offices worldwide, indicating it's a well-established growth company rather than an early-stage startup or large enterprise.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential to lead significant community growth initiatives and scaling strategies
ASSUMPTION: Being a senior role in the growth marketing team, this position likely reports to a Director or Head of Marketing. The role involves cross-functional collaboration, suggesting opportunities to develop leadership skills and potentially advance to a director-level position focused on creator marketing or community growth.
Office Type: Hybrid (3 days per week in office)
Geographic Context: Berlin is Germany's tech hub with a vibrant startup ecosystem and international community. It offers a relatively affordable cost of living compared to other major European tech centers.
Work Schedule: Not specified beyond hybrid work arrangement
Regional Considerations: German language skills aren't explicitly required, suggesting an international work environment. Berlin offers excellent public transportation (subsidized by the company) and a high quality of life for professionals.
ASSUMPTION: The role explicitly states it requires being based in Berlin or willingness to relocate, with 3 days per week in office, confirming the hybrid work model.
Typical Process: Initial screening, marketing strategy assessment, panel interviews with team members and stakeholders, possibly a practical assignment demonstrating creator marketing expertise
Key Assessment Areas: Growth marketing expertise, creator economy knowledge, analytical capabilities, campaign management experience, cultural fit
Application Tips: Highlight specific examples of growth marketing campaigns, quantifiable results, and experience with creator communities. Showcase understanding of influencer marketing and affiliate programs.
ATS Keywords: Growth marketing, creator economy, influencer marketing, social media marketing, Meta Ads, HubSpot, TikTok, Instagram, campaign optimization, referral program, community building, CRM
ASSUMPTION: These interview insights are based on standard industry practices for similar growth marketing roles and the specific requirements mentioned in the job description.
ASSUMPTION: While HubSpot is explicitly mentioned, other specific tools aren't named. The tools listed above represent standard technologies used for social media marketing, campaign management, and creator relationships based on the responsibilities described.
Company Values: Innovation in travel experiences, global mindset, data-driven decision making
Work Style: Entrepreneurial, fast-paced, results-driven, collaborative with cross-functional teams
Self-Assessment: Do you thrive in dynamic environments? Are you comfortable balancing strategic thinking with hands-on execution? Do you have passion for the creator economy and travel industry? Can you adapt to a hybrid work environment?
ASSUMPTION: Company values are inferred from the company description and job requirements. The work style is explicitly mentioned as "fast-paced, results-driven environment" with cross-functional collaboration.
The role requires balancing strategic planning with hands-on execution across multiple channels. Managing a large creator community requires excellent relationship management skills and the ability to scale processes efficiently. Working in a hybrid environment may require strong self-discipline and communication skills. The position involves measuring and analyzing campaign performance, requiring strong data analysis capabilities.
ASSUMPTION: These challenges are inferred from the breadth of responsibilities and the fast-paced nature of the role as described. The hybrid work model explicitly mentioned presents its own coordination challenges.
This role specifically focuses on the creator community aspect of growth marketing, differentiating it from general growth marketing roles. Unlike traditional influencer marketing positions that might focus solely on one-off campaigns, this role emphasizes building and scaling a community program with long-term relationships. Compared to content marketing roles, this position has a stronger focus on creator acquisition and program growth rather than content creation itself.
ASSUMPTION: This comparison is based on standard marketing role structures in the travel and experiences industry, with particular attention to the creator economy focus that distinguishes this position.
ASSUMPTION: These projects are illustrative examples derived directly from the listed responsibilities and expected initiatives mentioned in the job description.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They reflect standard considerations for a senior growth marketing position focused on creator communities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Tailor your resume to highlight experience with creator marketing, community building, and growth marketing campaigns
2. Include keywords like "creator economy," "growth marketing," "campaign optimization," and "HubSpot" to pass ATS screening
3. Prepare a portfolio of previous growth marketing campaigns with quantifiable results
4. Research GetYourGuide's creator community program through the provided links
5. Submit your application in English through GetYourGuide's careers page
6. Connect with current GetYourGuide employees on LinkedIn to understand the company culture
7. For questions, contact jobs@getyourguide.com (as mentioned in the listing)
8. Be alert to potential recruitment scams - official opportunities are only posted on GetYourGuide's Careers page