Senior Growth Marketing Manager
Fello📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Fello
🔹 Location: Chicago, San Francisco or New York (with Remote options)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Senior Growth Marketing Manager at Fello, you'll drive demand across multiple marketing channels while reporting directly to the CMO. You'll develop and execute data-backed growth strategies to scale this innovative platform that connects people facing life challenges with peers who have overcome similar situations. This role blends creativity with analytical rigor to deliver growth through both traditional and innovative channels.
ASSUMPTION: The seniority level is implied by the 5+ years experience requirement and responsibilities including potential team building, though "Senior" is not explicitly in the original title.
📋 Key Responsibilities
✅ Lead growth workstreams supporting company-level goals with high-impact prioritization
✅ Collaborate with product teams to create compelling B2B and B2C messaging
✅ Develop engaging content strategies across multiple formats (blog posts, whitepapers, case studies, videos)
✅ Manage budget allocations to meet growth targets efficiently
✅ Partner with data teams to build dashboards and track key acquisition and retention KPIs
✅ Optimize campaigns for ROI using data-driven decision making
✅ Oversee app and website conversion targets through UX and messaging improvements
✅ Identify, test and scale new growth channels beyond paid digital marketing
✅ Own learning agendas by designing experiments and implementing insights
✅ Stay current with digital marketing trends and apply best practices
✅ Collaborate with executives on growth strategies and goal-setting
✅ Mentor and potentially build a growth marketing team as the company scales
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in growth or performance marketing with proven track record scaling businesses
Skills:
- Demonstrated success in scaling user acquisition and engagement
- Experience driving growth for consumer-focused and/or subscription products
- Expertise with incrementality-based measurement approaches
- Strong analytical mindset for data-driven decision making
- Proficiency with A/B testing, CRO, and analytics tools (Looker, Google Analytics, Mixpanel)
- Excellent communication skills, especially with executive stakeholders
- Ability to thrive in fast-paced startup environments
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Senior Growth Marketing Manager roles in tech startups in Chicago, San Francisco, or New York typically command salaries ranging from $120,000-$180,000 depending on experience and specific company stage. This role likely includes standard tech industry benefits like health insurance, retirement options, and potentially equity given the startup nature of Fello.
📌 Applicant Insights
🔍 Company Context
Industry Position: Fello operates in the peer support/mental health tech space, providing a platform connecting people facing challenges with those who have overcome similar situations.
Company Size: Early-stage startup
Company Stage: Growth phase startup with an established leadership team
ASSUMPTION: Based on the mention of a "start-up team" and references to scaling, Fello appears to be an early-stage company with established executive leadership. The peer support marketplace model suggests they're operating in the mental health/wellness technology sector.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Team Size/Composition: Likely a small marketing team with potential to grow
Growth Opportunities: Potential to build and lead a growth marketing team as the company scales
ASSUMPTION: The reporting structure to the CMO is explicitly stated. The mention of potentially building a team suggests this is currently an individual contributor role with management growth potential as the company expands.
🌍 Location & Work Environment
Office Type: In-office with potential flexibility
Geographic Context: Position based in major tech hubs (Chicago, San Francisco, or New York)
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: All three potential locations are major tech centers with strong startup ecosystems
ASSUMPTION: While the job listing mentions "Remote" in the location section, the description specifically states they are looking for this role to be based in Chicago, San Francisco, or New York, suggesting an in-office or hybrid arrangement is preferred despite some remote flexibility.
💼 Interview & Application Insights
Typical Process: Initial screening, marketing case study or growth challenge, interviews with CMO and cross-functional stakeholders
Key Assessment Areas: Growth strategy development, analytical capabilities, creative marketing solutions, experience with subscription/marketplace models
Application Tips: Highlight quantifiable growth results from previous roles, emphasize both creative and data-driven approaches, showcase experience with both B2B and B2C audiences
ATS Keywords: growth marketing, user acquisition, performance marketing, CRO, A/B testing, subscription model, incrementality, retention, analytics, scaling, lifecycle marketing
ASSUMPTION: These insights are based on standard hiring practices for growth marketing roles at tech startups of similar size and stage.
🛠️ Tools & Technologies
- Analytics platforms: Looker, Google Analytics, Mixpanel
- A/B testing tools: Optimizely, VWO (likely)
- Marketing automation platforms (likely)
- Customer relationship management (CRM) systems (likely)
- Ad platforms across social and search channels (likely)
ASSUMPTION: While only Looker, Google Analytics, and Mixpanel are explicitly mentioned, growth marketing roles typically require expertise in testing tools, marketing automation, CRM systems, and digital advertising platforms.
👔 Cultural Fit Considerations
Company Values: Innovation, impact-focused, supportive environment, collaborative problem-solving
Work Style: Fast-paced, data-driven yet creative, collaborative with cross-functional teams
Self-Assessment: Do you thrive in environments requiring both analytical rigor and creative thinking? Are you comfortable balancing strategic planning with hands-on execution? Can you effectively influence stakeholders across different teams?
ASSUMPTION: These cultural elements are inferred from descriptions of the company mission (helping people through challenges), the requirement to be "fearless" and blend creativity with analytical skills, and the collaborative nature described in the responsibilities.
⚠️ Potential Challenges
This role requires balancing both B2B and B2C marketing strategies simultaneously, which can be complex. As an early-stage startup, resources may be limited while expectations for growth remain high. The breadth of responsibilities spans multiple marketing disciplines, requiring versatility and prioritization skills. Building growth strategies for a peer support marketplace may present unique challenges compared to traditional product marketing.
ASSUMPTION: These potential challenges are identified based on the startup nature, dual B2B/B2C focus mentioned, and the breadth of listed responsibilities typical in early-stage companies.
📈 Similar Roles Comparison
This role combines elements of a traditional Growth Marketing Manager with aspects of Performance Marketing and Product Marketing. Unlike pure performance marketers who focus primarily on paid acquisition, this role encompasses broader growth strategies including CRO, lifecycle marketing, and potential partnership development. Compared to Growth Product Managers, this role has greater focus on marketing channels rather than product feature development. The breadth of responsibilities is typical for startups but broader than what might be expected in larger organizations where growth functions are more specialized.
ASSUMPTION: This comparison is based on standard growth marketing role structures across the technology industry.
📝 Sample Projects
- Developing and executing a multi-channel acquisition strategy to grow both sides of the peer support marketplace
- Building and optimizing conversion funnels to increase activation rates for new users
- Creating and implementing a content strategy that educates potential users about the benefits of peer support
- Designing and launching a referral program to leverage the community aspect of the platform
- Developing dashboards to track key growth metrics and identify optimization opportunities
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and the nature of Fello's peer support marketplace business model.
❓ Key Questions to Ask During Interview
- What are the current primary growth channels for Fello, and which channels present the greatest opportunity for scaling?
- How do you currently measure success for both sides of the marketplace (those seeking support and those providing it)?
- What are the biggest challenges you've encountered in acquiring and retaining users on either side of the marketplace?
- How does the growth team collaborate with product and engineering to implement and measure growth initiatives?
- What is your vision for how the growth marketing function will evolve as the company scales?
- Can you share more about the executive team's background and how they support marketing initiatives?
ASSUMPTION: These questions are suggested based on the marketplace nature of Fello's business model and the growth marketing role requirements.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight quantifiable growth achievements, particularly any experience with marketplace or subscription business models
- Ensure your application emphasizes both creative marketing approaches and data-driven decision making
- Prepare a brief case study of a successful growth initiative you've led that demonstrates your analytical skills and strategic thinking
- Research Fello's approach to peer support and consider how your experience relates to their specific market challenges
- When formatting your resume, include key terms like "user acquisition," "growth strategy," "CRO," "A/B testing," and "retention strategy" to optimize for ATS systems
- Prepare to discuss your experience collaborating with product teams and executives on growth initiatives