Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Outreach

🔹 Location: Remote (within US)

🔹 Job Type: Full-time

🔹 Category: 🚀 Growth Marketing

📌 Essential Job Details

🚀 Job Overview

As a Senior Growth Marketing Manager at Outreach, you'll orchestrate integrated marketing campaigns that drive brand awareness, demand generation, and customer engagement. You'll serve as the central point for all marketing disciplines, collaborating with cross-functional teams to achieve pipeline and revenue targets for Outreach's AI Sales Execution Platform.

ASSUMPTION: Based on the job description, we assume this is a strategic role focused on end-to-end campaign management rather than just tactical execution, given the emphasis on orchestration, strategy development, and cross-functional collaboration.

📋 Key Responsibilities

• ✅ Serve as the central integration point for all marketing disciplines to deliver truly integrated marketing campaigns
• ✅ Develop and coordinate strategic marketing campaigns aligned with business objectives, target audiences, and budgets
• ✅ Track campaign performance, analyze data and metrics to provide actionable insights for optimization
• ✅ Ensure campaigns are delivered on time, within budget, and achieve pipeline and revenue targets
• ✅ Collaborate with cross-functional teams on compelling campaign content across the buyer's journey
• ✅ Develop promotional strategies leveraging paid, owned, and earned channels
• ✅ Partner with sales on priorities, execution, results, and follow-up
• ✅ Create comprehensive campaign timelines and ensure seamless execution
• ✅ Implement tracking mechanisms to monitor performance and measure ROI
• ✅ Prepare and present campaign reports and insights to stakeholders
• ✅ Identify opportunities for campaign improvements and implement strategic adjustments
• ✅ Execute lead generation and nurturing programs aligned with campaign strategy and sales priorities

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years as a growth marketer, campaign manager, marketing manager, or similar role

Skills:

• Strong communication and collaboration skills
• Efficient project management skills
• Proven campaign management experience with successful execution track record
• Strong understanding of marketing principles and paid/owned/earned channels
• Proficiency in analytics and reporting for campaign optimization
• Solid analytical and problem-solving skills
• Creative and strategic thinking capabilities
• Knowledge of marketing technology systems for campaign execution and lead management

ASSUMPTION: While a specific degree is not mentioned, we assume that a bachelor's degree in marketing, business, or a related field would be beneficial, as is standard for senior marketing roles in the tech industry.

💰 Compensation & Benefits

Salary Range: $85,000 - $139,000 base salary (may vary by location)

Benefits:

• Incentive compensation and bonus potential
• Restricted stock units
• Generous medical, dental, and vision coverage for employees and dependents
• Flexible time off
• 401k retirement plan
• Parental leave program with night nurse option and gradual return to work
• Infertility/assisted reproductive services benefit
• Employee referral bonuses
• Unlimited snacks and beverages

Industry Comparison: This compensation range is competitive for Senior Growth Marketing Manager roles in the SaaS industry, particularly for remote positions. The comprehensive benefits package enhances the total compensation value.

ASSUMPTION: The compensation is assumed to be competitive based on the company's profile as an established SaaS provider with over 6,000 customers, which typically indicates a well-funded organization able to offer market-rate compensation.

📌 Applicant Insights

🔍 Company Context

Industry Position: Outreach is a leader in the AI Sales Execution Platform market, providing intelligent revenue workflows for go-to-market teams. Their platform helps revenue teams design, measure, and improve strategies across the customer journey.

Company Size: Established company serving over 6,000 customers including major enterprises like Zoom, McKesson, Snowflake, SAP, and Okta.

Company Stage: Growth-stage technology company with an established market presence and enterprise customer base.

ASSUMPTION: Based on the customer portfolio and product description, we assume Outreach is a later-stage growth company or early enterprise company, rather than an early-stage startup, with significant market traction and established processes.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not explicitly stated, but likely reports to a Director or VP of Marketing

Team Size/Composition: Not specified, but the integrative nature of the role suggests collaboration with various marketing specialists (content, digital, product marketing, etc.)

Growth Opportunities: Potential paths include advancement to Director of Growth Marketing, Marketing Operations Director, or specialized leadership in campaign strategy

ASSUMPTION: The reporting structure and growth paths are assumed based on standard organizational hierarchies in B2B SaaS companies. The cross-functional nature of this role suggests it could be a stepping stone to broader marketing leadership positions.

🌍 Location & Work Environment

Office Type: Fully remote

Geographic Context: Must be based in the United States, but specific location is flexible

Work Schedule: Not specified, but likely standard business hours with flexibility typical of remote marketing roles

Regional Considerations: Compensation may be adjusted based on location within the US, as mentioned in the salary details

ASSUMPTION: Given the remote nature, we assume the role offers flexibility in work hours while requiring collaboration with team members potentially across different time zones within the US. The listing doesn't specify timezone requirements or core hours.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at tech companies like Outreach, expect:

• Initial screening call with recruiter
• Assessment of marketing campaign experience and results
• Interview with hiring manager
• Panel interviews with marketing team members and cross-functional partners
• Possible case study or presentation on campaign strategy

Key Assessment Areas:

• Proven track record of successful marketing campaigns
• Strategic thinking and campaign planning abilities
• Analytical skills and data-driven decision making
• Cross-functional collaboration experience
• Project management capabilities

Application Tips:

• Quantify campaign results in terms of pipeline, revenue impact, or ROI
• Highlight experience with integrated, multi-channel campaigns
• Demonstrate analytical capabilities and strategic thinking
• Showcase examples of cross-functional collaboration

ATS Keywords: growth marketing, campaign management, demand generation, marketing analytics, pipeline generation, revenue marketing, lead nurturing, marketing automation, cross-functional collaboration, marketing strategy, digital marketing

ASSUMPTION: These insights are based on industry standards for senior marketing positions at B2B SaaS companies, not specific Outreach processes. The actual interview may vary.

🛠️ Tools & Technologies

While specific tools aren't mentioned in the job listing, senior growth marketing managers at B2B SaaS companies like Outreach typically work with:

• Marketing Automation: Marketo, HubSpot, Pardot
• CRM: Salesforce, HubSpot CRM
• Analytics: Google Analytics, Adobe Analytics, Tableau
• Campaign Management: Asana, Monday.com, Wrike
• Email Marketing: Mailchimp, Constant Contact
• Content Management: WordPress, Contentful
• Social Media: Hootsuite, Buffer, Sprout Social
• SEO/SEM: SEMrush, Ahrefs, Google Ads
• ABM Platforms: Demandbase, 6sense, Terminus

ASSUMPTION: These tools represent industry-standard marketing technologies for enterprise SaaS companies and are not specifically mentioned in the job description. Actual tools used at Outreach may differ.

👔 Cultural Fit Considerations

Company Values: Based on the job description and diversity statements, Outreach appears to value:

• Innovation (AI-focused technology company)
• Customer-centricity ("putting customers at the center of their business")
• Diversity and inclusion (multiple employee resource groups mentioned)
• Collaboration (emphasis on cross-functional teamwork)
• Results-orientation (focus on revenue and pipeline impact)

Work Style: Highly collaborative with cross-functional teams, data-driven, strategic, and results-focused

Self-Assessment:

• Are you comfortable orchestrating complex, multi-channel marketing campaigns?
• Do you thrive in collaborative environments requiring coordination across teams?
• Are you analytical and comfortable using data to drive marketing decisions?
• Can you balance strategic thinking with tactical execution?
• Are you motivated by measurable business outcomes like pipeline and revenue?

ASSUMPTION: These cultural elements are inferred from the company description, diversity statement, and role responsibilities. The company's emphasis on diversity initiatives suggests an inclusive culture that values different perspectives.

⚠️ Potential Challenges

• The role requires balancing multiple campaigns simultaneously, which may lead to competing priorities
• Serving as the "central integration point" for all marketing disciplines may require extensive stakeholder management
• Remote work requires strong self-discipline and communication skills
• Responsibility for pipeline and revenue targets places significant performance pressure on this role
• Coordinating across multiple functions (content, digital, product marketing, sales) may involve navigating different priorities and timelines

ASSUMPTION: These challenges are inferred from the responsibilities listed and are common to senior marketing roles with cross-functional coordination requirements. The actual challenges may vary based on Outreach's specific organizational structure and processes.

📈 Similar Roles Comparison

This Senior Growth Marketing Manager role at Outreach is:

• More strategic than many Marketing Manager roles that focus primarily on execution
• More integrated across marketing disciplines than specialized roles like "Digital Marketing Manager" or "Content Marketing Manager"
• More revenue-focused than brand marketing positions, with clear pipeline and revenue responsibilities
• Less specialized than roles like "Demand Generation Manager" that focus exclusively on lead generation
• Broader in scope than campaign-specific roles, requiring end-to-end campaign orchestration

ASSUMPTION: This comparison is based on standard industry role definitions and may not perfectly reflect how Outreach positions this role relative to other marketing functions within their organization.

📝 Sample Projects

Based on the responsibilities listed, you might work on projects like:

• Integrated Product Launch Campaign: Orchestrating a multi-channel campaign for a new product feature across digital advertising, email, content, events, and sales enablement
• ABM Program Development: Creating targeted campaigns for enterprise accounts using account-based marketing strategies across multiple touchpoints
• Lead Nurture Optimization: Analyzing and enhancing nurture programs to improve conversion rates through the sales funnel
• Campaign Attribution Model: Developing improved methods to attribute pipeline and revenue to specific marketing activities
• Cross-Functional Campaign Playbook: Creating standardized processes and templates for integrated campaign execution

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives in B2B SaaS companies. Actual projects will depend on Outreach's specific marketing priorities.

❓ Key Questions to Ask During Interview

• "How do marketing campaigns align with overall company revenue goals and product roadmap?"
• "What does success look like for this role in the first 3-6 months? How about the first year?"
• "How does the marketing team collaborate with sales to ensure campaign effectiveness and follow-through?"
• "What marketing technologies and tools does the team currently use to execute and measure campaigns?"
• "Can you describe a recently successful campaign and what made it effective?"
• "How is the marketing team structured, and who would be my key cross-functional partners?"

ASSUMPTION: These questions are suggested based on the role type and would be appropriate for most Senior Growth Marketing Manager interviews. You may want to adapt them based on specific information learned during your research or earlier interview stages.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Customize your resume to highlight campaign management experience, analytical capabilities, and cross-functional collaboration. Include keywords like "growth marketing," "campaign management," "revenue marketing," and "marketing analytics."
2. Prepare your portfolio with examples of successful marketing campaigns you've led, including metrics and results (pipeline generated, conversion rates, revenue impact).
3. Research Outreach's product and how they position themselves in the sales technology market. Review their website, blog posts, and case studies.
4. Identify your story of how you've driven growth and revenue through strategic marketing campaigns in previous roles.
5. Connect with current employees on LinkedIn to learn more about the company culture and marketing team.
6. Prepare for behavioral and situational questions about handling multiple stakeholders, managing campaign timelines, and delivering results.