📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Qsic
🔹 Location: Boston, Massachusetts, United States (Remote available)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As Qsic's first Growth Marketing hire, you'll develop and execute comprehensive growth strategies to drive brand awareness, generate qualified leads, and optimize conversion rates. You'll work directly with the Head of Global Marketing to build and scale Qsic's marketing engine, with a focus on digital marketing, account-based marketing (ABM), and inbound/outbound strategies. This role is crucial for a company that has recently secured Series B funding and is looking to accelerate growth while reaching over 100 million in-store shoppers monthly.
ASSUMPTION: Based on the description mentioning "first Growth Marketing hire," I assume this is a newly created position signaling the company's focus on scaling their marketing operations following their Series B funding.
📋 Key Responsibilities
- ✅ Develop and execute Qsic's overall Growth Marketing Strategy across digital and offline channels
- ✅ Create and scale Account-Based Marketing (ABM) strategies in partnership with Sales
- ✅ Manage paid media campaigns (with agency support), particularly on platforms like LinkedIn
- ✅ Collaborate with Sales, Product, and Product Marketing teams to align messaging and campaign KPIs
- ✅ Lead campaign management and maintain the marketing calendar
- ✅ Partner with Content Marketing to create and distribute high-impact webinars, events, and email campaigns
- ✅ Define KPIs, build full-funnel dashboards, and report on key metrics to the executive team
- ✅ Own the Marketing Tech Stack and optimize tools (Webflow, Salesforce Marketing Cloud, Google Analytics, etc.)
- ✅ Support sales enablement initiatives to identify key accounts and develop focused strategies
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of marketing experience, preferably in B2B SaaS (early/growth stage startup)
Skills:
- Full-stack marketing expertise (paid acquisition, email/lifecycle marketing, SEO, CRO, marketing ops, analytics)
- Account-Based Marketing (ABM) strategy development and execution
- Multi-channel campaign management, particularly paid LinkedIn campaigns
- Proficiency with marketing technology platforms
- Data-driven decision making and performance optimization
- Strategic thinking combined with tactical execution abilities
- Experimentation mindset and comfort with testing new approaches
- Goal setting and prioritization focused on impact
ASSUMPTION: While not explicitly stated, the level of experience and responsibilities suggests that a bachelor's degree or equivalent experience in Marketing, Business, or a related field is likely expected for this senior role.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on similar Senior Growth Marketing Manager roles in the Boston area and for Series B tech companies, compensation likely falls in the $120,000-$160,000 range, plus potential equity and benefits. This is merely an estimate based on industry standards and the seniority of the role.
📌 Applicant Insights
🔍 Company Context
Industry Position: Qsic is a global intelligent in-store audio platform that helps retailers activate their Retail Media Networks. The company uses patented technology to measure the impact of audio advertising on real-world in-store transactions.
Company Size: Growth-stage company that reaches over 100 million in-store shoppers monthly
Company Stage: Post-Series B funding
ASSUMPTION: Based on the Series B funding and mention of a "small but mighty (and growing) marketing team," I estimate Qsic has between 50-150 employees total, though this is an assumption based on typical Series B company sizes.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Head of Global Marketing
Team Size/Composition: Will join a small marketing team that includes Senior Product Marketing and Content Marketing specialists
Growth Opportunities: High potential for growth as the first Growth Marketing hire with the opportunity to build and lead a team as the company expands
ASSUMPTION: As the company grows post-Series B, this role could evolve into a Director or VP of Growth Marketing position overseeing a team of specialists, though this career progression isn't explicitly stated in the listing.
🌍 Location & Work Environment
Office Type: Fully remote with preference for candidates near Boston or Dallas
Geographic Context: Boston is a major tech hub with a strong marketing talent pool and a high concentration of SaaS companies
Work Schedule: Not specified, likely standard full-time hours
Regional Considerations: While remote, proximity to Boston or Dallas suggests occasional in-person meetings may be expected
ASSUMPTION: The preference for candidates near Boston or Dallas suggests there may be occasional in-office requirements or team gatherings, though this isn't explicitly stated.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at growth-stage startups, expect 4-6 interview rounds, potentially including:
- Initial screening with HR/recruiting
- Interview with the Head of Global Marketing
- Panel interviews with marketing team members
- Case study or marketing strategy presentation
- Final interview with executive leadership
Key Assessment Areas:
- Demonstrated experience with ABM and multi-channel campaign management
- Results-driven approach with metrics to back up past successes
- Strategic thinking balanced with hands-on execution abilities
- Cultural fit with company values (Honesty First, Invent Solutions, Learn & Laugh Everyday, One Team)
Application Tips:
- Highlight specific metrics and ROI from previous growth marketing campaigns
- Showcase experience with ABM strategies and paid media optimization
- Demonstrate familiarity with B2B SaaS marketing challenges and solutions
- Emphasize experience building marketing systems from the ground up
ATS Keywords: Growth Marketing, Account-Based Marketing (ABM), B2B SaaS, Paid Media, LinkedIn Advertising, Marketing Automation, Pipeline Generation, Marketing Operations, Full-Stack Marketing, Marketing Analytics, Salesforce Marketing Cloud, Webflow
ASSUMPTION: These interview insights are based on standard practices for similar roles in the industry and not specifically outlined in the job description.
🛠️ Tools & Technologies
The role specifically mentions proficiency with:
- Webflow
- Salesforce Marketing Cloud
- Google Analytics
- LinkedIn Advertising Platform
ASSUMPTION: Based on the responsibilities, familiarity with these additional tools would likely be beneficial:
- ABM platforms (e.g., Demandbase, 6sense, Terminus)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (Salesforce)
- Analytics and reporting tools (Tableau, Power BI, Looker)
- SEO tools (SEMrush, Ahrefs, Moz)
- Paid advertising platforms (Google Ads, Facebook Business Manager)
👔 Cultural Fit Considerations
Company Values: Explicitly stated as:
- Honesty First
- Invent Solutions
- Learn & Laugh Everyday
- One Team
Work Style: The role requires both strategic thinking and hands-on execution. The description emphasizes being "hands-on," "data-driven," having an "experimentation mindset," and being both "strategic and scrappy." The mention of a "sense of humor" suggests a workplace that values interpersonal connections and not taking oneself too seriously.
Self-Assessment: Potential applicants should consider:
- Are you comfortable being the first growth marketing hire with significant autonomy and responsibility?
- Do you enjoy both strategic planning and tactical execution?
- Are you data-driven but willing to experiment with approaches that may not always succeed?
- Can you work effectively with cross-functional teams (Sales, Product, etc.)?
- Do you thrive in a fast-paced startup environment where priorities may shift?
ASSUMPTION: The emphasis on being "strategic and scrappy" and the mention of building a growth engine from the "ground floor" suggests a startup culture that values resourcefulness and flexibility over rigid processes.
⚠️ Potential Challenges
- As the first Growth Marketing hire, you'll be building processes and systems from scratch, which can be both exciting and demanding
- The broad scope of responsibilities requires balancing multiple priorities across various marketing disciplines
- Driving growth at a Series B company often comes with high expectations and pressure to show clear ROI
- The need to be both strategic and hands-on may require long hours during critical campaigns or launches
- Working remotely while building close partnerships with Sales and other teams may require extra effort for effective collaboration
ASSUMPTION: These challenges are inferred from the nature of the role and company stage, not explicitly stated in the job description.
📈 Similar Roles Comparison
This role combines elements of several specialized positions:
- Growth Marketing Manager: Similar focus on acquisition channels and conversion optimization, but this role has broader responsibilities including ABM strategy
- Demand Generation Manager: Similar pipeline generation focus, but this role includes more hands-on channel management
- Digital Marketing Manager: Similar channel expertise, but this role has more strategic input and business impact
- Marketing Operations Manager: Similar tech stack ownership, but this role balances operations with campaign execution
ASSUMPTION: This comparison is based on standard industry role definitions and the responsibilities outlined in the job description.
📝 Sample Projects
- Developing and implementing an end-to-end ABM strategy targeting top retail chains, including account selection, personalized content creation, and multi-channel outreach
- Optimizing paid LinkedIn campaigns to improve targeting, reduce cost-per-lead, and increase qualified opportunities
- Building a full-funnel dashboard that connects marketing activities to pipeline generation and revenue impact
- Creating and executing an automated lead nurture program using Salesforce Marketing Cloud to move prospects through the consideration process
- Launching and measuring the performance of a webinar series targeting retail decision-makers to establish thought leadership and generate leads
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar roles.
❓ Key Questions to Ask During Interview
- What are the key growth metrics and KPIs you expect this role to impact in the first 6-12 months?
- How does Qsic currently identify and prioritize target accounts, and what role will marketing play in that process?
- What is the current state of the marketing tech stack, and what investments are you planning to make in the near future?
- How do marketing and sales collaborate at Qsic, particularly around ABM initiatives?
- What are the biggest challenges or obstacles you anticipate for someone stepping into this role?
- How does Qsic's recent Series B funding impact marketing priorities and resources?
ASSUMPTION: These questions are suggested based on the role description and would be appropriate for evaluating fit, but should be adapted to the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight growth marketing experience, ABM expertise, and measurable results. Include keywords like "account-based marketing," "paid media optimization," "marketing operations," and "full-funnel analytics."
- Prepare a portfolio: Collect case studies of successful marketing campaigns you've led, with clear metrics showing impact on pipeline and revenue.
- Research Qsic thoroughly: Understand their product, market positioning, and competitive landscape. Review their website, blog, social media, and any recent press about their Series B funding.
- Connect with team members: Reach out to current Qsic marketing team members on LinkedIn to gain insights about the company culture and challenges.
- Prepare for scenario-based questions: Be ready to discuss how you would approach building a growth marketing function from scratch, with specific strategies for both quick wins and long-term success.