🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Redwood Software (LSEG business - Refinitiv Asset Management)
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
As the Senior Growth Marketing Manager at Redwood Software, you'll drive the company's growth marketing strategy with a focus on converting trials to purchases and generating high-quality sales pipeline. Working in a SaaS-based automation platform environment, you'll leverage SEO, CRO, and digital marketing expertise to drive both self-serve purchases and enterprise-level deals while working in a fully remote, data-driven organization.
ASSUMPTION: Based on the listing mentioning "SaaS-based composable automation platform" and "trial-to-purchase funnel," this role appears to focus on driving growth through a product-led growth (PLG) model within a B2B SaaS context.
Education: Not specified
Experience: 5+ years of relevant experience in digital marketing (SEO, CRO, paid media), preferably in enterprise software/SaaS
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level and technical requirements, this role likely offers competitive compensation in line with tech industry standards for growth marketing leadership positions, typically ranging from $120,000-$180,000 depending on location and experience.
Industry Position: Redwood Software is described as "the leader in full stack automation for mission-critical business processes" with a focus on ERP automation through a SaaS-based platform.
Company Size: Not specified
Company Stage: Established technology company with a SaaS offering
ASSUMPTION: Based on the job description mentioning "automation or file transfer" as a plus and referencing enterprise software experience, Redwood appears to be a B2B technology company focused on business process automation with enterprise clients.
Career Level: Senior
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated, but likely involves potential advancement within marketing leadership
ASSUMPTION: Given the senior title and breadth of responsibilities across multiple marketing functions, this position likely reports to a Director or VP of Marketing and may involve managing or collaborating with specialists in paid media, content marketing, and web development.
Office Type: Fully remote organization
Geographic Context: United States-based with no specific city requirement mentioned
Work Schedule: Not specified
Regional Considerations: Not specified
ASSUMPTION: As explicitly stated in the job description ("Comfort working in a fully remote organization"), this is a remote position allowing work from anywhere in the United States, which offers flexibility but requires strong self-management and virtual collaboration skills.
Typical Process: For senior marketing roles at technology companies, expect initial screening, functional interviews with marketing leadership, possibly a case study or presentation, and final interviews with senior leadership.
Key Assessment Areas: Growth marketing expertise, SEO/CRO knowledge, analytical capabilities, experience with PLG models, technical product understanding, and alignment with company values.
Application Tips: Highlight measurable growth results from previous roles, demonstrate experience with trial-to-purchase conversion optimization, and showcase technical marketing knowledge.
ATS Keywords: Growth marketing, SEO, CRO, PLG, product-led growth, A/B testing, marketing automation, Google Analytics, enterprise software, SaaS, conversion optimization, technical marketing, funnel optimization, digital campaigns
ASSUMPTION: These insights are based on industry standards for similar roles in technology companies.
ASSUMPTION: Additional tools commonly used in growth marketing roles might include email marketing platforms, customer data platforms, and data visualization tools, though these aren't explicitly mentioned in the listing.
Company Values: Explicitly stated as:
Work Style: Data-driven, fast-paced, test-and-learn environment that values accountability, self-starters, adaptability to change, and outcome orientation.
Self-Assessment: Ask yourself if you thrive in environments that:
ASSUMPTION: These potential challenges are inferred from the comprehensive nature of responsibilities listed and the remote work environment mentioned.
This Senior Growth Marketing Manager role differs from traditional marketing roles by its strong emphasis on trial-to-purchase conversion and product-led growth strategies. Unlike a general Digital Marketing Manager focused on brand awareness, this position centers on driving measurable business growth through optimization. Compared to a traditional Demand Generation role, this position has a heavier emphasis on self-serve conversions and technical SEO/CRO expertise.
ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles versus traditional marketing positions.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common growth marketing initiatives for SaaS companies.
ASSUMPTION: These questions are suggested based on the growth marketing role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.