Senior Growth Marketing Manager
Sydecar📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Sydecar
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Sydecar is seeking a Senior Growth Marketing Manager to spearhead customer acquisition, retention, and monetization strategies across multiple channels. This high-impact role will drive measurable growth through strategic paid media campaigns, CRM optimization, and personalized email marketing initiatives. The successful candidate will work cross-functionally to execute campaigns that align with Sydecar's mission of transforming private markets and making them more accessible and transparent.
ASSUMPTION: This is a leadership position given the "Senior" title and scope of responsibilities, likely reporting to a Director or VP of Marketing, though the exact reporting structure isn't specified.
📋 Key Responsibilities
- ✅ Collaborate with ad agency to lead paid media campaigns across social platforms and search engines (SEM)
- ✅ Develop campaign strategies, manage budgets, track performance, and optimize ROI
- ✅ Design and execute personalized email nurture campaigns to improve conversion rates
- ✅ Create automated campaigns tailored to segmented audiences based on persona, behavior, and stage in user journey
- ✅ Track and report on CRM KPIs, including list growth, campaign performance, and conversion metrics (MQL/SQL)
- ✅ Lead A/B testing of email templates and drip campaigns to drive investor engagement
- ✅ Work cross-functionally with advertising, content, design, sales, and product teams to launch multi-channel campaigns
ASSUMPTION: The role likely involves some level of budget authority and team leadership, though direct reports aren't specifically mentioned.
🎯 Required Qualifications
Education: Not specified
Experience:
- 3-5 years of experience in Growth Marketing
- 2 years working in B2B marketing
- Experience setting marketing KPIs and managing performance
- Proven track record of achieving growth targets
- Hands-on experience managing B2B paid channels (LinkedIn and Google Ads)
- Strong background in CRM and marketing automation tools, especially HubSpot
- Experience managing marketing agencies or contractors
Skills:
- A/B testing and multivariate testing expertise
- Incrementality analysis capabilities
- Self-starter mentality with strong project management abilities
- Budget management and ROI optimization
ASSUMPTION: While no specific degree is mentioned, a bachelor's degree in Marketing, Business, or related field is likely expected for a senior position in this industry.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Competitive salary and bonus program
- PTO and sick leave
- Generously covered medical, dental, vision
- Stock options program
- 401k program with 4% employer match
- Personal data plan reimbursement
- Annual professional development stipend
- Annual wellness stipend
- Workspace allotment
- Commuter benefits
- Life insurance
- Parental leave for all employees
Industry Comparison: The benefits package appears comprehensive and competitive for the fintech/startup sector in the New York area, particularly with the inclusion of stock options, employer 401k match, and multiple stipends.
ASSUMPTION: Based on the senior level and New York location, this role likely offers a base salary range of $120,000-$160,000, plus bonus potential, though this is an estimate based on similar roles in the fintech industry in this region.
📌 Applicant Insights
🔍 Company Context
Industry Position: Sydecar is positioning itself as an innovator in private markets, focusing on making venture capital more accessible, transparent, and liquid through technology-enabled investment vehicles.
Company Size: Not specified
Company Stage: Early-stage startup, likely Series A or B based on their description and growth marketing needs
ASSUMPTION: Based on the description of the company as an "early-stage startup" with an established office and formalized benefits, Sydecar appears to be a funded startup that has moved beyond seed stage but is still scaling operations.
📊 Role Analysis
Career Level: Senior individual contributor with potential strategic influence
Reporting Structure: Not specified, likely reports to Head of Marketing or CMO
Team Size/Composition: Not specified
Growth Opportunities: Potential to grow into a Director of Growth Marketing role as the company scales
ASSUMPTION: This appears to be a key strategic role with high visibility to leadership. The focus on measurable results suggests this position will have meaningful impact on the company's growth trajectory and could evolve into a leadership position with direct reports as the company expands.
🌍 Location & Work Environment
Office Type: Hybrid, requiring in-office attendance two days per week
Geographic Context: New City, New York is in the greater NYC metropolitan area, one of the world's major financial and technology hubs with a high cost of living
Work Schedule: Standard full-time schedule with hybrid flexibility
Regional Considerations: New York has a vibrant startup ecosystem, particularly in fintech, offering networking opportunities and potential career growth
ASSUMPTION: As a hybrid role in New York, candidates should expect a fast-paced work environment typical of fintech startups in major metropolitan areas. The two-day in-office requirement suggests the company values in-person collaboration while offering flexibility.
💼 Interview & Application Insights
Typical Process: Growth marketing roles typically involve a screening call, skills assessment (possibly a marketing case study or campaign analysis), panel interviews with marketing team members, and final interviews with leadership
Key Assessment Areas: Quantitative marketing skills, campaign performance analysis, strategic thinking, cross-functional collaboration abilities, and experience with specific marketing tools
Application Tips: Highlight quantifiable growth metrics from previous roles, demonstrate expertise with the required tools, and showcase experience with B2B marketing strategies specifically
ATS Keywords: Growth marketing, B2B marketing, paid media, CRM, HubSpot, LinkedIn Ads, Google Ads, conversion optimization, MQL, SQL, email nurture campaigns, A/B testing, multivariate testing, ROI optimization
ASSUMPTION: These insights are based on standard interview practices for senior marketing roles in the startup/tech space and are not specifically outlined in the job description.
🛠️ Tools & Technologies
- HubSpot (explicitly mentioned)
- LinkedIn Ads (explicitly mentioned)
- Google Ads (explicitly mentioned)
- CRM systems
- Email marketing platforms
- Analytics and reporting tools
- A/B testing platforms
- Framer (mentioned as a bonus)
- SQL (mentioned as a bonus)
ASSUMPTION: Beyond the explicitly mentioned tools, knowledge of marketing analytics platforms (like Google Analytics), campaign management tools, and data visualization software would likely be beneficial though not explicitly stated.
👔 Cultural Fit Considerations
Company Values: Sydecar explicitly states their values as:
- Ownership - Commitment to work and growth with accountability
- Excellence - Setting and exceeding ambitious goals through data-driven decisions
- Humility - Valuing feedback and learning from others
- Win Together - Passion for success of team members, customers, and partners
Work Style: Based on the job description, Sydecar appears to value data-driven decision making, cross-functional collaboration, and results-oriented execution
Self-Assessment: Potential candidates should consider:
- Are you comfortable in a fast-paced startup environment?
- Do you thrive when managing multiple channels and projects simultaneously?
- Are you passionate about fintech and private markets?
- Do you enjoy collaborative work with cross-functional teams?
- Are you comfortable with being held accountable to measurable growth metrics?
ASSUMPTION: The emphasis on self-starter mentality and results-driven marketing suggests Sydecar likely has an entrepreneurial culture with high performance expectations, typical of growth-stage startups.
⚠️ Potential Challenges
- The broad scope of responsibilities across multiple channels could be demanding for a single role
- Early-stage startups often face resource constraints and rapidly evolving priorities
- The expectation to work with agencies while also executing campaigns directly may require excellent time management
- Growing a B2B customer base in the specialized fintech/private markets space may present unique marketing challenges
- The hybrid work requirement of two days in-office in New York may limit the candidate pool
ASSUMPTION: These potential challenges are inferred from the nature of the role and company stage, not explicitly stated in the job description.
📈 Similar Roles Comparison
This Senior Growth Marketing Manager role is similar to other B2B growth marketing positions but has several distinguishing characteristics:
- More focused on the full marketing funnel (acquisition through retention) than roles that specialize in just acquisition or retention
- Heavier emphasis on CRM and email marketing than some growth marketing roles that focus primarily on paid acquisition
- Requires both strategic planning and hands-on execution, unlike some senior roles that are more strategy-focused
- Industry specialization in fintech/private markets adds a unique dimension compared to general B2B marketing roles
ASSUMPTION: This comparison is based on standard industry patterns and typical responsibilities for similar job titles.
📝 Sample Projects
- Developing and optimizing a LinkedIn Ads campaign targeting investment professionals with specific messaging tailored to different segments of the audience
- Creating and implementing a multi-touch email nurture sequence for prospects who have expressed interest but haven't converted
- Designing an A/B testing framework for email campaigns to systematically improve open rates and conversion metrics
- Building a comprehensive dashboard to track cross-channel marketing performance and identify optimization opportunities
- Collaborating with content team to develop targeted assets for different stages of the buyer journey
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and common growth marketing initiatives in B2B contexts.
❓ Key Questions to Ask During Interview
- What does success look like for this role in the first 6-12 months?
- How do marketing goals align with the company's current business objectives and growth stage?
- What has been Sydecar's most effective marketing channel so far, and where do you see the most opportunity for growth?
- How would you describe the collaborative process between marketing and the product/sales teams?
- What are the biggest challenges in marketing to the private investment community that you're currently facing?
- How is marketing performance currently measured and reported to leadership?
ASSUMPTION: These questions are suggested based on the growth marketing role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume: Highlight relevant B2B growth marketing experience, quantifiable results, and experience with the specified tools (HubSpot, LinkedIn Ads, Google Ads)
- Prepare portfolio examples: Compile case studies of successful marketing campaigns you've led, focusing on metrics and ROI
- Optimize your LinkedIn profile: Ensure it reflects your growth marketing expertise and includes relevant keywords
- Research Sydecar: Understand their business model, target market, and recent developments in the private investment space
- Prepare specific examples: Be ready to discuss how you've previously optimized marketing campaigns, managed cross-channel strategies, and collaborated with cross-functional teams
- Consider connections: Look for mutual connections who might work at Sydecar or similar fintech companies who could provide insights or referrals
For ATS optimization, ensure your application includes key terms like "growth marketing," "B2B marketing," "paid media," "CRM optimization," "email nurture campaigns," "conversion metrics," "multivariate testing," and "marketing automation," preferably in context with your accomplishments.