G

Senior Growth Marketing Manager

Global Payments Inc.
Full-time
Remote
Worldwide
๐Ÿš€ Growth Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Senior Growth Marketing Manager (Remote)

๐Ÿ”น Company: Global Payments Inc.

๐Ÿ”น Location: Atlanta, Georgia, United States (Remote)

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: ๐Ÿš€ Growth Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Senior Growth Marketing Manager at Global Payments Inc., you'll play a business-critical role within the Revenue Marketing organization, developing and orchestrating acquisition marketing plans aimed at small business merchants in the Americas. You'll utilize integrated, omni-channel campaigns to drive significant impact on revenue growth, working with a global team that serves over 3 million companies and 1,300 financial institutions worldwide.

ASSUMPTION: Based on the context of the job description mentioning "business-critical role" and "significant impact on revenue growth," this appears to be a full-time position, though the job type was not explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Lead integrated campaign strategy, planning, and execution for Global Payments' products focused on growing revenue in the Americas
  • โœ… Map target audiences, relevant messages, content, and tactics to the customer journey for cohesive campaign plans
  • โœ… Measure & optimize campaign performance to achieve revenue growth goals
  • โœ… Provide recommendations to improve engagement and conversion
  • โœ… Drive maximum return on investment and cross-channel efficiency
  • โœ… Provide ongoing campaign performance, insights, and goal pacing to stakeholders
  • โœ… Work with Sales Enablement to ensure successful conversion from demand gen campaigns
  • โœ… Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts
  • โœ… Evaluate new vendors and manage campaign budget
  • โœ… Present campaign updates at marketing meetings and other forums regularly

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: Minimum of 7 years' experience in B2B SaaS demand generation and growth marketing

Skills:

  • Proven track record of building and executing revenue-driven marketing programs
  • Demonstrated understanding of integrated campaign architecture and customer decision journey
  • Strong relationship building and collaboration abilities
  • Ability to leverage analytics, marketing automation, and CRM tools
  • Self-motivated and disciplined with ability to achieve objectives with limited oversight
  • Excellent communication skills, particularly when articulating findings to leadership
  • Experience with payments, point of sale, or ecommerce (highly preferred)

ASSUMPTION: While no specific education requirement is mentioned, given the seniority level and technical nature of the role, a bachelor's degree in marketing, business, or related field is likely expected, though practical experience may be prioritized over formal education.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: Based on industry standards for senior marketing roles at large financial technology companies, salary ranges for this position typically fall between $110,000-$160,000 depending on experience, with competitive benefits packages. Companies like Global Payments typically offer comprehensive health insurance, retirement plans, and potentially equity components, though these are not explicitly mentioned in the posting.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to over 4.6 million customers globally, including 1,500 financial institutions and 4,000 technology partners across 100 countries.

Company Size: Large enterprise with a worldwide team serving over 3 million companies, 1,300+ financial institutions, and 600+ million cardholders.

Company Stage: Established publicly-traded corporation (NYSE: GPN) in growth phase.


๐Ÿ“Š Role Analysis

Career Level: Senior

Reporting Structure: Likely reports to a Director or VP of Marketing with the Revenue Marketing organization

Team Size/Composition: Not specified

Growth Opportunities: Potential growth paths include advancement to Director of Growth Marketing, expanding responsibilities to international markets, or specializing in particular verticals within the payments industry

ASSUMPTION: The reporting structure is inferred based on typical organizational structures for senior marketing roles. Growth opportunities are assumed based on the company's global presence and diverse product offerings, suggesting various directions for career advancement.


๐ŸŒ Location & Work Environment

Office Type: Remote

Geographic Context: While the job posting mentions Atlanta, Georgia (likely company headquarters), the position is explicitly labeled as remote, allowing for flexibility in work location.

Work Schedule: Not specified

Regional Considerations: Not specified

ASSUMPTION: Given the remote nature of the role and lack of specific scheduling details, it's likely a standard full-time schedule with possible flexibility, which is common for remote marketing roles at enterprise companies. The job may still require occasional travel for team meetings or important client engagements, though this isn't explicitly stated.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior marketing roles at enterprise financial technology companies, the interview process typically includes initial screening with HR/recruiter, followed by interviews with the hiring manager, potential team members, and possibly cross-functional stakeholders from sales. Candidates may be asked to present a sample marketing campaign strategy or analysis.

Key Assessment Areas: Demonstrated ROI from previous campaigns, analytics proficiency, strategic thinking, cross-functional collaboration abilities, and experience with B2B demand generation.

Application Tips: Highlight specific campaigns you've led with quantifiable results, showcase your experience with marketing automation platforms, and emphasize any experience with financial services or payments technology.

ATS Keywords: B2B marketing, demand generation, revenue marketing, growth marketing, campaign strategy, marketing analytics, customer journey, omni-channel, payments industry, SaaS marketing.

ASSUMPTION: These insights are based on industry standards for senior marketing roles at large financial technology companies and are not explicitly mentioned in the job posting.


๐Ÿ› ๏ธ Tools & Technologies

While not explicitly mentioned, professionals in this role typically use:

  • Marketing Automation Platforms (e.g., Marketo, HubSpot, Eloqua)
  • CRM Systems (e.g., Salesforce)
  • Analytics Tools (e.g., Google Analytics, Adobe Analytics)
  • Campaign Management Software
  • Marketing Attribution Platforms
  • Content Management Systems
  • Digital Advertising Platforms

ASSUMPTION: These tools are industry-standard for B2B growth marketing roles but are not explicitly mentioned in the job posting. The job description mentions "analytics, marketing automation, and CRM tools" without specifying which ones.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Global Payments explicitly states their core values as:

  • Passion: Deep commitment to serving customers and supporting team members and communities
  • Care: Being kind, compassionate, inclusive and empathetic
  • Accountability: Being trusted to do the right thing and responsible for outcomes
  • Excellence: Delivering outstanding quality with integrity, pride and professionalism
  • Ingenuity: Being solution oriented and innovation focused

Work Style: The job description suggests a collaborative environment with cross-functional partnerships, while also requiring self-motivation and ability to work with limited oversight.

Self-Assessment:

  • Do you thrive in roles requiring both strategic planning and hands-on execution?
  • Are you comfortable working within a large, global organization while driving initiatives independently?
  • Do you enjoy translating data insights into actionable marketing strategies?
  • Are you passionate about customer-centric marketing approaches?

โš ๏ธ Potential Challenges

Based on the job description, potential challenges in this role may include:

  • Balancing multiple stakeholder needs across a large global organization
  • Coordinating marketing efforts across diverse international markets
  • Demonstrating clear ROI from marketing campaigns in a data-intensive industry
  • Managing vendor relationships while optimizing budgets
  • Navigating the complexity of the payments industry if coming from other sectors

ASSUMPTION: These challenges are inferred based on the responsibilities listed and the nature of global financial technology companies, not explicitly stated in the job posting.


๐Ÿ“ˆ Similar Roles Comparison

The Senior Growth Marketing Manager role at Global Payments differs from similar roles in these ways:

  • More Financial Industry Focus: Unlike general B2B SaaS growth marketing roles, this position requires understanding of the payments ecosystem
  • Global Scale: Working within a large multinational company serving millions of merchants worldwide
  • Revenue-Specific Focus: Clear emphasis on direct revenue impact versus broader brand marketing
  • Cross-Functional Collaboration: Significant emphasis on working with sales enablement and international marketing teams

ASSUMPTION: This comparison is based on standard industry patterns for growth marketing roles and the specific details provided in the job description.


๐Ÿ“ Sample Projects

Based on the responsibilities listed, someone in this role might work on:

  • Designing and executing an integrated omni-channel campaign to target new small business merchants in specific verticals across the Americas
  • Developing a customer journey mapping initiative to optimize touchpoints and messaging for different merchant segments
  • Creating a campaign performance dashboard that tracks key metrics and provides actionable insights to stakeholders
  • Collaborating with international teams to adapt successful campaigns for different regional markets
  • Evaluating and implementing new marketing technology vendors to improve campaign efficiency

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and common initiatives in B2B growth marketing roles.


โ“ Key Questions to Ask During Interview

  • How does the Revenue Marketing team collaborate with other departments like Product and Sales to align on growth initiatives?
  • What are the key performance indicators used to measure success in this role?
  • Could you share an example of a successful growth campaign the team has executed recently?
  • How does Global Payments differentiate its marketing approach from competitors in the payments space?
  • What technologies and tools does the marketing team currently use to execute and measure campaigns?
  • How does the company balance global marketing strategies with regional market needs?

ASSUMPTION: These questions are suggested based on the role type and company context, and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

To effectively pursue this opportunity:

  1. Tailor Your Resume: Highlight your B2B growth marketing experience, campaign successes with measurable results, and any experience with financial services or payments technology.
  2. Prepare Your LinkedIn Profile: Ensure it showcases relevant projects and skills that align with the job requirements.
  3. Research Global Payments: Understand their product offerings, market position, and recent company news to demonstrate genuine interest.
  4. Optimize for ATS: Include key terms from the job description such as "growth marketing," "B2B SaaS," "campaign strategy," "revenue marketing," and "customer journey" in your application materials.
  5. Prepare Portfolio Examples: Be ready to discuss specific campaigns you've led, including strategy, execution, and results with metrics.
  6. Connect with Current Employees: If possible, reach out to team members on LinkedIn to gain additional insights about the company culture and role expectations.