📌 Core Information
🔹 Job Title: Senior Growth Manager Central Bitiba - Focus CRM and Online Marketing (all genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: On-site
🔹 Category: 🌐 Digital Marketing, 🎯 CRM & Loyalty Marketing, 🚀 Growth Marketing
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Driving growth opportunities identification and coordination across channels like CRM and Online Marketing.
- Guiding strategic priorities across customer, competitor, and channel dimensions.
- Collaborating between central functional teams and local sales teams.
- Drafting strategic plans, steering execution to realize profitable growth.
ASSUMPTION: The role involves strategic oversight and hands-on application due to the blend of strategic planning and execution responsibilities.
📋 Key Responsibilities
✅ Identify and coordinate growth opportunities across CRM and Online Marketing channels.
✅ Guide strategic priorities across dimensions like customers, competitors, and channels.
✅ Act as a bridge between central functional teams and local sales teams.
✅ Draft and steer strategic plans to execution, focusing on untapped profitable growth.
ASSUMPTION: Responsibilities may involve a balance of project management and leadership skills, due to the coordination of multiple teams and channels.
🎯 Required Qualifications
Education: Not specified
Experience: Relevant experience in CRM and/or Online Marketing in FMCG/e-Commerce environments, ideally within the pet sector.
Required Skills:
- Strong commercial and technical skills.
- Excellent teamwork and communication abilities.
- High analytical and numerical competency.
Preferred Skills:
- Proficiency in additional European languages.
- Deep understanding of core business functions.
ASSUMPTION: An education requirement might typically involve a background in Marketing, Business, or related fields since these are common in similar roles.
💰 Compensation & Benefits
Salary Range: Not specified, typically aligned with market standards for senior roles within digital marketing and e-commerce.
Benefits:
- 20% discount in the zooplus shop.
- Internal and external training opportunities.
- 28 vacation days and extra days off in December.
- Corporate gym rates and company mobile phone.
Working Hours: 40 hours per week, with flexible hybrid work arrangements.
ASSUMPTION: The competitive benefits package indicates a focus on employee satisfaction and retention, common in large e-commerce companies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically online retail for pet supplies)
Company Size: Approximately 1,425 employees, large enough to offer substantial resources and professional growth.
Founded: 1999, with over two decades of experience and industry leadership.
Company Description:
- Leading online pet platform in Europe, ensuring customer satisfaction with diverse offerings.
- Constantly innovating to set new standards and maintain market leadership.
- Strong focus on customer loyalty and personalized services.
Company Specialties:
- Animal and pet supplies retail.
- E-Commerce strategies.
- Pet food and product innovations.
Company Website: https://careers.zooplus.com/
ASSUMPTION: The company's international presence across multiple European offices indicates strategic market expansion efforts.
📊 Role Analysis
Career Level: Senior-level strategic and operational role, requiring extensive experience and leadership skills.
Reporting Structure: Likely reports to upper management within the marketing or growth teams.
Work Arrangement: Combines on-site presence with remote work flexibility, fostering diverse collaboration.
Growth Opportunities:
- Paving new pathways in competitive digital marketing environments.
- Cross-functional leadership roles across diverse teams.
- Potential for increased responsibility and higher executive roles.
ASSUMPTION: Significant growth opportunities exist due to the company's expansion and market leadership ambitions.
🌍 Location & Work Environment
Office Type: Modern offices with hybrid work setups to encourage flexibility.
Office Location(s): Munich, Bavaria—strategically located as the company's headquarters.
Geographic Context:
- Munich: A central hub for technology and innovation in Germany.
- Positioned in a region with a vibrant, pet-friendly community.
- Offers a high quality of life and extensive cultural offerings.
Work Schedule: Standard full-time hours with possible flexibility in scheduling.
ASSUMPTION: The hybrid model supports work-life balance, a growing expectation in the tech and digital marketing sectors.
💼 Interview & Application Insights
Typical Process:
- Submit online application through the company's careers portal.
- Initial screening by HR for suitability and eligibility.
- Interviews involving direct managers and senior executives.
Key Assessment Areas:
- Proficiency in CRM and online marketing strategies.
- Analytical and numerical capabilities relevant to role expectations.
- Communication and leadership skills across team dynamics.
Application Tips:
- Highlight relevant CRM and online marketing experience in your resume.
- Prepare examples of strategic initiatives led in previous roles.
- Demonstrate understanding of the pet supplies retail industry.
ATS Keywords: CRM, online marketing, e-commerce, digital strategy, leadership
ASSUMPTION: The application process may require extensive demonstration of both strategic thinking and practical execution capacities.
🛠️ Tools & Technologies
- CRM platforms like Salesforce, HubSpot, or equivalent technologies.
- Online marketing tools such as Google Ads and social media analytics.
- Analytical software for data-driven decision-making.
ASSUMPTION: Proficiency in leading CRM and digital marketing tools is critical for effective performance in this role.
👔 Cultural Fit Considerations
Company Values:
- Care: Emphasis on customer satisfaction and team well-being.
- Courage: Encouragement of innovation and risk-taking.
- Openness: Commitment to transparent communication and inclusivity.
- Simplicity: Focus on straightforward, effective solutions.
Work Style:
- Collaborative and cross-functional approach.
- Results-driven with a focus on strategic outcomes.
- Flexibility to adapt to shifting market demands.
Self-Assessment Questions:
- Can you adapt strategies to rapidly evolving market conditions?
- How do you balance strategic planning with tactical execution?
- What experience do you have in leading cross-functional teams?
ASSUMPTION: Embracing company values in daily work is pivotal to thriving in this role, aligning personal and corporate goals.
⚠️ Potential Challenges
- Managing diverse teams across multiple geographic locations.
- Balancing strategic oversight with hands-on execution.
- Navigating the competitive digital marketing landscape.
- Maintaining alignment across varied business functions.
ASSUMPTION: Challenges may include scalable execution of strategies across multiple European markets.
📈 Similar Roles Comparison
- Emphasizes cross-channel marketing expertise compared to single focus roles.
- Greater strategic influence compared to mid-level managerial positions.
- Involves more direct collaboration with senior leadership.
ASSUMPTION: The role is distinguished by its leadership scope and strategic breadth within the digital marketing sector.
📝 Sample Projects
- Launching a cross-channel marketing campaign across multiple European countries.
- Developing a CRM-driven loyalty program increase metrics by 30%.
- Strategizing and implementing a rebranding initiative to boost market engagement.
ASSUMPTION: Projects emphasize cross-functional collaboration and strategic impact in growth and marketing initiatives.
❓ Key Questions to Ask During Interview
- What strategic growth opportunities currently need focus?
- How do you measure success in cross-channel marketing campaigns?
- What is the team's approach to managing CRM and customer loyalty?
- Can you describe the current challenges facing the Growth team?
- How does zooplus foster professional development?
ASSUMPTION: Questions should focus on strategic role clarity and opportunities for impact within zooplus’s growth initiatives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Prepare a resume highlighting relevant CRM and online marketing projects.
- Include a cover letter explaining your interest in the pet e-commerce industry.
- Reach out to current or past employees for insights into company culture.
- Stay informed about upcoming interview rounds through the zooplus careers page.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.