🔹 Job Title: Senior Content Strategist, Life Sciences & Technology
🔹 Company: Informa Group Plc. (TechTarget)
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Full-time
🔹 Category: 🔍 SEO & Content Marketing
As a Senior Content Strategist at Informa TechTarget, you'll develop content strategies and oversee execution for studioID, the company's content marketing division. You'll primarily focus on cybersecurity, CIO-related topics, and technology subjects, managing client content marketing programs from conception to delivery. You'll serve as the primary point of contact for clients, driving their success through strategic content development and advisory services.
ASSUMPTION: Based on the listing's mention of "full-time" benefits and the senior nature of the role, I'm assuming this is a full-time position though it wasn't explicitly stated in the job type field.
Education: Not specified
Experience: 3-5 years in a content marketing agency or team
Skills:
ASSUMPTION: While no specific educational requirements are mentioned, roles of this level typically require at least a bachelor's degree in marketing, communications, journalism, or a related field.
Salary Range: $95,000 - $100,500 depending on experience
Benefits:
Industry Comparison: The salary range is competitive for senior content strategist roles in the Washington D.C. metro area, particularly for technology/B2B focused positions.
Industry Position: Informa TechTarget is a NASDAQ-listed company and part of Informa PLC (FTSE 100). They're a global leader in B2B technology information services with over 220 technology-specific websites and a permissioned audience of over 50 million members.
Company Size: Over 2,000 colleagues worldwide
Company Stage: Established enterprise with global presence (19 locations worldwide)
ASSUMPTION: The job listing mentions Industry Dive as part of the company description, which appears to be a business journalism company acquired by Informa. studioID seems to be Industry Dive's content studio that will be the focus of this role.
Career Level: Senior
Reporting Structure: This role appears to collaborate with content directors and program managers
Team Size/Composition: Not specifically indicated, but references to collaborating with fellow strategists suggests a team environment
Growth Opportunities: Career progression within the larger Informa organization (2,000+ employees globally); internal job movement is encouraged and supported
ASSUMPTION: Based on the seniority level and responsibility scope, this position likely offers advancement into content leadership, client services management, or specialized industry vertical leadership roles.
Office Type: Remote or in-office (Washington, D.C. or New York City)
Geographic Context: Washington D.C. is a major hub for technology, government, and policy organizations, offering significant client opportunities in regulated industries
Work Schedule: Not explicitly stated but likely standard business hours with flexibility mentioned as a benefit
Regional Considerations: High cost of living area with significant tech and government sector presence
ASSUMPTION: The flexibility to choose remote work or office presence suggests the company embraces hybrid working models common in post-pandemic technology companies.
Typical Process: For senior content roles, expect initial screening, portfolio review, interviews with content leaders and potentially client services teams, and possibly a content strategy exercise or presentation
Key Assessment Areas: Strategic thinking, client management skills, content marketing expertise, technology domain knowledge, leadership potential
Application Tips: Showcase experience with technology content, client management success stories, and examples of strategic content programs you've developed
ATS Keywords: content strategy, cybersecurity, technology marketing, B2B content, client management, editorial management, webinars, content marketing, SEO, analytics
ASSUMPTION: These insights are based on industry standards for senior content positions at B2B technology companies.
Welcome (content marketing platform), LinkedIn Learning, collaboration tools (assumed: Microsoft 365, project management software), content analytics platforms, SEO tools
ASSUMPTION: While only the Welcome platform is explicitly mentioned, content marketing roles typically require familiarity with content management systems, marketing automation, analytics platforms, and collaboration tools.
Company Values: Flexibility, trust, diversity and inclusion, work-life balance, continuous learning, community involvement
Work Style: Fast-paced, team-oriented but with independent responsibilities, client-facing, collaborative
Self-Assessment:
ASSUMPTION: Company values are inferred from the benefits section and statements about culture; the work style is derived from the job responsibilities and "Who You Are" section.
The role combines strategic planning, client management, and hands-on content oversight requiring excellent multitasking abilities. Being responsible for both client satisfaction and content delivery may create competing priorities. The fast-paced environment mentioned requires adaptability and efficiency. Technology subject matter expertise needs to be maintained across rapidly evolving topics.
ASSUMPTION: These potential challenges are inferred from the responsibilities and company environment descriptions, particularly the mentions of "fast-paced startup environment" and multiple concurrent responsibilities.
Unlike traditional content marketing manager roles that may focus solely on content creation, this position combines strategic consulting, client relationship management, and content leadership. Compared to agency account managers, there's a deeper focus on content expertise rather than just client service. The role appears more senior than content creators but below director level, with expectations to guide both strategy and execution.
ASSUMPTION: This comparison is based on standard industry patterns for content marketing and agency roles.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's B2B technology focus.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.