Sales and Marketing Assistant

📌 Core Information

🔹 Job Title: Sales and Marketing Assistant

🔹 Company: Sinclair Broadcast Group

🔹 Location: San Antonio, Texas, United States

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting media sales efforts and engaging with clients to amplify their brands
• Building relationships with internal and external clients to understand their needs and provide support
• Collaborating with media sales teams to ensure a top-notch customer experience
• Staying updated on industry trends and competitive strategies to maintain a competitive edge

ASSUMPTION: This role is ideal for recent graduates or individuals new to the industry seeking an entry point into media sales and marketing. It offers an opportunity to learn, grow, and make a significant impact in a dynamic and fast-paced environment.

📋 Key Responsibilities

✅ Supporting media sales efforts by assisting with administrative tasks and providing support to the sales team

✅ Engaging with new and existing clients to understand their needs and demonstrate how Sinclair's innovative media solutions can amplify their brands and deliver measurable success

✅ Building and maintaining strong relationships with clients, both internal and external, to ensure a positive customer experience

✅ Staying informed about industry trends and competitive strategies to ensure Sinclair remains ahead in the marketplace

✅ Collaborating with media sales teams to ensure a top-notch customer experience and achieve remarkable results

ASSUMPTION: While this role is primarily focused on supporting sales efforts, there is potential for growth and increased responsibility as the individual gains experience and demonstrates their abilities.

🎯 Required Qualifications

Education: High school diploma or equivalent required; Bachelor's degree in Marketing, Business, or a related field preferred

Experience: No formal experience required; proven business support ability or an unstoppable desire to learn is essential

Required Skills:

• Strong communication skills, both written and verbal
• Proficiency with digital tools and applications
• A passion for helping others and a willingness to grow in a fast-paced environment
• The ability to thrive in a dynamic and ever-changing work environment

Preferred Skills:

• Previous experience in media sales or marketing
• Fluency in Spanish

ASSUMPTION: While previous experience in media sales or marketing is not required, it may be beneficial for individuals looking to accelerate their learning and growth in the role.

💰 Compensation & Benefits

Salary Range: $30,000 - $40,000 per year (Based on industry standards for entry-level marketing and sales roles in San Antonio, TX)

Benefits:

• Competitive compensation
• Benefits package

Working Hours: Full-time position with a standard workweek of 40 hours, Monday through Friday, with some flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The provided salary range is an estimate based on industry standards for entry-level marketing and sales roles in San Antonio, TX. Actual compensation may vary based on factors such as experience, performance, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Sinclair Broadcast Group operates in the broadcast media production and distribution industry, focusing on local news and sports. They own and operate television stations affiliated with major broadcast networks and provide services to other stations.

Company Size: Sinclair Broadcast Group has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and career advancement.

Founded: Sinclair Broadcast Group was founded in 1986 and has since grown to become a leading provider of local news and sports, with a strong presence in the United States.

Company Description:

• Sinclair Broadcast Group is a diversified media company that owns, operates, and provides services to television stations affiliated with major broadcast networks
• The company is committed to engaging consumers on multiple platforms with relevant and compelling news, entertainment, and sports content
• Sinclair Broadcast Group strives to be at the forefront of industry-changing events and technological advances, driving conversations and innovating through expertise

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Tennis Channel
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established and respected company in the broadcast media industry, with a strong commitment to engaging consumers and providing high-quality content across multiple platforms.

📊 Role Analysis

Career Level: This role is an entry-level position within the media sales and marketing field, offering an excellent starting point for individuals new to the industry or seeking to transition into this career path.

Reporting Structure: The Sales and Marketing Assistant will report directly to the Sales Manager or a similar supervisory role within the media sales department.

Work Arrangement: This is an on-site position, requiring the incumbent to work from Sinclair Broadcast Group's offices in San Antonio, Texas. However, there may be opportunities for remote work or hybrid arrangements depending on the specific needs of the role and the company's policies.

Growth Opportunities:

• As the individual gains experience and demonstrates their abilities, there may be opportunities for advancement within the media sales or marketing departments
• Sinclair Broadcast Group offers training, mentorship, and career advancement opportunities to help employees thrive and grow within the organization
• The company's leadership in the industry provides opportunities for employees to amplify their careers in their local market or join one of Sinclair Broadcast Group's teams in another city

ASSUMPTION: While this role is entry-level, there are ample opportunities for growth and advancement within Sinclair Broadcast Group, particularly for individuals who demonstrate strong performance and a commitment to learning and development.

🌍 Location & Work Environment

Office Type: Sinclair Broadcast Group's offices are professional and modern, providing a collaborative and engaging work environment for employees.

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US; 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• San Antonio, Texas, is the seventh-most populous city in the United States and offers a diverse and vibrant cultural scene, with a rich history and numerous attractions
• The city is home to several major industries, including healthcare, government, and tourism, providing a strong and stable job market
• San Antonio has a humid subtropical climate, with mild winters and hot summers, and is known for its Spanish-influenced cuisine and architecture

Work Schedule: The standard workweek is Monday through Friday, with some flexibility for occasional overtime or weekend work as needed to support media sales efforts and client needs

ASSUMPTION: Sinclair Broadcast Group's offices provide a collaborative and engaging work environment, fostering creativity, collaboration, and fun among employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Sinclair Broadcast Group careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager or a panel of interviewers to discuss the role, responsibilities, and qualifications
• Background check and reference checks for final candidates
• Job offer and onboarding for the successful applicant

Key Assessment Areas:

• Communication skills, both written and verbal
• Problem-solving abilities and adaptability in a fast-paced environment
• Cultural fit and alignment with Sinclair Broadcast Group's values and mission
• Previous experience in media sales or marketing (if applicable)

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role
• Demonstrate your passion for media sales and marketing and your commitment to learning and growth in the industry
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company

ATS Keywords: Media sales, marketing, client engagement, relationship building, administrative support, industry trends, competitive strategies, dynamic environment, fast-paced, learning, growth, entry-level

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager or the company's policies. It is essential to monitor the Sinclair Broadcast Group careers portal for updates and follow the application instructions carefully.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Media sales and marketing platforms (e.g., Google Analytics, social media management tools)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's policies and the needs of the media sales and marketing department. Familiarity with industry-standard software and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Accountability
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on results and continuous improvement
• Openness to feedback and a growth mindset

Self-Assessment Questions:

• Do I possess strong communication skills and the ability to thrive in a fast-paced environment?
• Am I passionate about media sales and marketing and committed to learning and growth in the industry?
• Do I align with Sinclair Broadcast Group's values and work style?

ASSUMPTION: Sinclair Broadcast Group values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply. A strong cultural fit and alignment with the company's values are essential for success in this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the media sales and marketing industry may present challenges for individuals who prefer a more stable and predictable work environment
• The role may require occasional overtime or weekend work to support media sales efforts and client needs
• Candidates new to the industry may face a learning curve as they develop their skills and knowledge in media sales and marketing
• The competitive nature of the broadcast media industry may present challenges in achieving success and meeting sales targets

ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth, learning, and career advancement within Sinclair Broadcast Group.

📈 Similar Roles Comparison

• Compared to other entry-level media sales and marketing roles, this position offers a unique opportunity to work with a leading provider of local news and sports, with ample opportunities for growth and advancement
• Sinclair Broadcast Group's leadership in the industry provides a strong foundation for employees to build their careers and gain valuable experience in the broadcast media field
• This role may offer more responsibility and growth potential than similar entry-level positions with smaller or less established companies

ASSUMPTION: While this role is entry-level, it offers a unique opportunity for candidates to gain valuable experience and grow their careers within a leading provider of local news and sports.

📝 Sample Projects

• Developing and implementing a targeted social media campaign to promote a local news segment
• Conducting market research to identify trends and opportunities in the local broadcast media landscape
• Assisting with the planning and execution of a community event to raise awareness of Sinclair Broadcast Group's commitment to local engagement and community involvement

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities that may be required in this role. The specific projects and initiatives will vary depending on the needs of the media sales and marketing department and the company's priorities.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the media sales and marketing department currently, and how can this role contribute to addressing them?
• How does Sinclair Broadcast Group support the professional development and growth of its employees, particularly those in entry-level roles?
• What are the key priorities for this role in the first 90 days, and how will my success be measured?
• How does Sinclair Broadcast Group foster a collaborative and inclusive work environment, and what steps are taken to ensure diversity, equity, and inclusion in the hiring process?
• What opportunities exist for growth and advancement within the media sales and marketing department, and how can this role serve as a stepping stone for a successful career at Sinclair Broadcast Group?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sinclair Broadcast Group careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications for this role
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
• If selected for an interview, be prepared to discuss your relevant experience, skills, and career goals, as well as your alignment with Sinclair Broadcast Group's values and work style
• Follow up with the hiring manager or the Sinclair Broadcast Group human resources department within one week of your interview to express your continued interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.