Senior Content and Brand Strategy Manager

Guidant Financial

Full-time

Remote

Worldwide

🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

Developing and leading an AI-driven content strategy that aligns with the brand's overall strategy and thought leadership.
Adapting various content formats to fit different channels and optimize engagement.
Serving as a creative gatekeeper, ensuring all content maintains a cohesive narrative and reflects brand evolution.
Collaborating with designers and social media managers to ensure all visuals reinforce brand messaging and appeal to target audiences.
Leveraging data-driven insights to refine content strategies, monitor performance metrics, and improve lead generation.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and a solid understanding of AI-driven content strategies.

📋 Key Responsibilities

✅ Content Strategy & Creation: Develop and implement an AI-driven content strategy that enhances brand growth across various channels.

✅ Content Adaptation: Tailor written materials, videos, infographics, and podcasts to resonate with each channel's audience, maximizing engagement.

✅ Creative Direction: Establish a strategic editorial calendar and oversee the entire content pipeline from concept to publication, ensuring high-quality thought leadership and successful brand rollouts.

✅ Brand Guardianship: Act as the creative guardian, ensuring that all content tells a coherent story that mirrors our brand's evolution.

✅ Performance Analysis: Track performance metrics (traffic, downloads, conversions) to fine-tune strategies and enhance lead generation.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization to achieve brand growth and thought leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: At least 5 years of experience in content placement, video editing, and branding.

Required Skills:

Exceptional writing skills and ability to create captivating content.
Familiarity with content management systems like WordPress or similar, search engine optimization (SEO), and website structure.
Experience with video strategy, scripting, and editing.
Solid understanding of branding and the dynamics of social media.
Proficient in using AI tools to enhance content strategies.

Preferred Skills:

Experience with Adobe Creative Cloud or similar design platforms.
Background in project management or similar roles.
Fluency in additional languages (beneficial but not required).

ASSUMPTION: Candidates with a strong portfolio showcasing their creative writing, video, and branding skills will be highly sought after for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually (Based on experience and location)

Benefits:

Comprehensive Health Coverage (with free premium option)
Paid Parental Leave
401k Match
Paid Time Off (3 weeks)
Paid Holidays (11)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's internal equity.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: Financial Services, focusing on small business financing and entrepreneurship.

Company Size: 51-200 employees, offering a collaborative and innovative work environment.

Founded: 2003, with a mission to help entrepreneurs start, buy, or grow their businesses by providing customized funding solutions.

Company Description:

Guidant Financial is an industry leader in innovative business and franchise funding.
The company works with new and existing business owners to educate them on their funding options and create customized solutions.
Guidant Financial offers a full suite of funding options, including 401(k) business financing, SBA small business loans, unsecured business loans, growth capital, and other business services.

Company Specialties:

Retirement fund financing
Unsecured loans
Small business financing
Franchise financing
SBA loans
Accounting and Tax
Payroll
and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company with a strong reputation in the small business financing industry, offering a supportive and collaborative work environment.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Marketing Director.

Reporting Structure: This role does not have direct reports but will collaborate with designers, social media managers, and other marketing team members.

Work Arrangement: Fully remote, with the option to work from a home office or co-working space.

Growth Opportunities:

Potential career progression into a Marketing Director or similar leadership role.
Opportunities to expand skills and expertise in AI-driven content strategies and brand management.
Chance to work on high-impact projects that directly influence the company's brand and thought leadership.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location required.

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

This role allows for a flexible work arrangement, enabling candidates to work from their preferred location within the available states.
The company operates in the financial services industry, with a focus on small business financing and entrepreneurship.
Guidant Financial is headquartered in Boise, Idaho, but this role does not require proximity to the headquarters.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work autonomously.

ASSUMPTION: This role offers a high degree of flexibility, allowing candidates to balance their work and personal lives effectively.

💼 Interview & Application Insights

Typical Process:

Initial phone or video screen with the HR team.
Subsequent interviews with the Marketing Director and other team members.
Final interview with the CEO or another senior leader.

Key Assessment Areas:

Candidates' understanding of AI-driven content strategies and their ability to implement them.
Candidates' creative writing and video editing skills, as well as their understanding of branding dynamics.
Candidates' ability to collaborate effectively with designers and social media managers.

Application Tips:

Highlight your experience with AI tools and data-driven content strategies in your resume and cover letter.
Include links to your portfolio or samples of your work, showcasing your creative writing, video editing, and branding skills.
Tailor your application to demonstrate your understanding of Guidant Financial's mission and values.

ATS Keywords: AI-driven content strategy, brand management, creative writing, video editing, SEO, content management systems, thought leadership, performance metrics, data-driven optimization

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to filter and rank job applications based on relevant keywords. Including these keywords in your resume and cover letter can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

Content Management Systems: WordPress or similar
SEO Tools: Google Search Console, SEMrush, Ahrefs, or similar
Video Editing Software: Adobe Premiere Pro, Final Cut Pro, iMovie, or similar
AI Tools: IBM Watson, Google Cloud AI, Microsoft Azure AI, or similar
Design Platforms: Adobe Creative Cloud, Canva, or similar

ASSUMPTION: Familiarity with these tools and technologies is not required but can be beneficial for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

Adaptability: Change isn’t scary. You embrace opportunities to adapt and bring others along.
Connection: Connection is important. You lift others up because when they grow you grow.
Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

Work Style:

Collaborative and innovative, with a focus on continuous learning and improvement.
Data-driven and results-oriented, with a strong emphasis on performance metrics and optimization.
Autonomous and self-directed, with the ability to work independently and manage multiple projects simultaneously.

Self-Assessment Questions:

How do you stay up-to-date with the latest developments in AI, social media, and fintech?
Can you provide an example of a time when you successfully adapted to a significant change in your work environment or content strategy?
How do you ensure that your content maintains a cohesive narrative and reflects the brand's evolution, even when working with external creative resources?

ASSUMPTION: Guidant Financial values candidates who are adaptable, collaborative, and results-driven, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

Managing multiple content projects simultaneously, requiring strong organizational skills and time management.
Keeping up with the latest developments in AI, social media, and fintech, necessitating continuous learning and adaptation.
Balancing creative innovation with data-driven optimization, requiring a strong understanding of both creative and analytical skills.
Working remotely, which may require additional self-discipline and time management skills.

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and a results-driven mindset.

📈 Similar Roles Comparison

This role differs from related positions, such as Content Manager or Brand Manager, in its focus on AI-driven content strategies and thought leadership.
In the financial services industry, this role requires a strong understanding of small business financing and entrepreneurship, as well as the ability to create compelling content that resonates with target audiences.
Career progression in this role may lead to opportunities in marketing leadership, brand strategy, or AI-driven content innovation.

ASSUMPTION: This role offers a unique blend of creative, strategic, and analytical skills, with a strong focus on AI-driven content strategies and thought leadership.

📝 Sample Projects

Developing an AI-driven content strategy for a new product launch, including blog articles, videos, infographics, and social media posts.
Collaborating with designers and social media managers to create a cohesive brand narrative across multiple channels, optimizing for engagement and lead generation.
Analyzing performance metrics and using data-driven insights to refine content strategies, improving lead generation and brand awareness.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and creative execution to data-driven optimization.

❓ Key Questions to Ask During Interview

How does this role fit into the overall marketing strategy and brand evolution of Guidant Financial?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does Guidant Financial support the professional development and growth of its employees?
What are the most significant challenges facing the marketing team, and how can this role help address them?
How does Guidant Financial foster a collaborative and inclusive work environment, and what steps are taken to ensure the success of remote employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Customize your resume and cover letter to highlight your experience with AI tools, data-driven content strategies, and creative writing, video editing, and branding skills.
Prepare a portfolio or samples of your work, showcasing your creative writing, video editing, and branding skills.
Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

Share this job

Twitter Facebook Linkedin Email