🔹 Job Title: Landing Page Creative Strategist
🔹 Company: PurpleFire
🔹 Location: Remote (Europe or LATAM preferred)
🔹 Job Type: Full-time
🔹 Category: 🎨 Brand & Creative Marketing
At PurpleFire, the Landing Page Creative Strategist plays a pivotal role in driving e-commerce growth through conversion rate optimization. This position combines creative strategy with data-driven decision making to craft high-converting landing pages and execute multi-channel growth marketing strategies. You'll work directly with clients to understand their business objectives and deliver exceptional results across social ads, SEO, email marketing, and analytics platforms.
ASSUMPTION: Based on the description, this appears to be an individual contributor role with client-facing responsibilities, rather than a management position, though this isn't explicitly stated.
✅ Develop, design, and implement high-converting landing page strategies aligned with client goals
✅ Integrate landing page strategies with broader marketing channels (Facebook, Instagram, TikTok, SEO, PPC, email)
✅ Analyze performance indicators (KPIs) to refine strategies and improve conversion rates
✅ Conduct A/B and multivariate testing to optimize landing page elements and campaign performance
✅ Collaborate with designers, developers, and copywriters to ensure brand alignment and technical soundness
✅ Work directly with clients to understand objectives, present insights, and develop tailored solutions
✅ Stay current on industry trends in CRO, digital marketing, and growth hacking
Education: Not specified
Experience: 4+ years in digital marketing, CRO, or growth marketing with focus on landing pages and multi-channel strategies
Skills:
Salary Range: Not specified
Benefits: Competitive salary, performance-based bonuses, remote work flexibility, professional development opportunities
Industry Comparison: Not specified
ASSUMPTION: While specific salary figures aren't provided, the mention of "competitive salary" and performance bonuses suggests compensation is likely in line with or above industry standards for similar strategic marketing roles. Remote work is presented as a benefit, which is increasingly common in the digital marketing industry.
Industry Position: PurpleFire is an e-commerce growth agency specializing in conversion rate optimization, web development, and landing page services.
Company Size: Not specified
Company Stage: Described as "fast-paced, innovative agency"
ASSUMPTION: Given the description as a "fast-paced, innovative agency," PurpleFire is likely a small to medium-sized specialized agency rather than a large corporation. The emphasis on growth marketing and agility suggests they may be in a growth phase themselves.
Career Level: Mid to Senior level (based on 4+ years experience requirement)
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Professional development mentioned but specific career paths not detailed
ASSUMPTION: Given the strategic nature of the role and client-facing responsibilities, this position likely reports to a director of client services, head of strategy, or similar leadership role. The remote nature and emphasis on cross-functional collaboration suggests you'll work with various team members across departments.
Office Type: Fully remote
Geographic Context: Candidates based in Europe or LATAM preferred
Work Schedule: Not specified
Regional Considerations: The preference for Europe/LATAM may indicate working hours aligned with these time zones
ASSUMPTION: The preference for Europe or LATAM candidates likely relates to time zone alignment with the company's core operations and/or client base. This suggests working hours may follow standard business hours in these regions. The fully remote environment indicates you'll need strong self-management skills and digital collaboration capabilities.
Typical Process: For strategic marketing roles, expect initial screening, portfolio review, case study or strategy exercise, and team/cultural fit interviews
Key Assessment Areas: Strategic thinking, analytical skills, creative problem-solving, client communication, and demonstrable conversion results
Application Tips: Showcase measurable results from previous landing page or CRO initiatives, highlight experience across multiple marketing channels, and demonstrate data-driven decision making
ATS Keywords: conversion rate optimization, CRO, landing page optimization, A/B testing, multivariate testing, growth marketing, SEO, PPC, paid social, Facebook ads, Instagram ads, TikTok ads, Google Analytics, Hotjar, e-commerce growth
ASSUMPTION: These insights are based on industry standards for marketing strategy roles and the specific requirements mentioned in the job description.
Google Analytics, Hotjar, landing page builders, email marketing platforms, ad management tools, social media platforms (Facebook, Instagram, TikTok), SEO tools, e-commerce platforms (Shopify, WooCommerce)
ASSUMPTION: While some tools are explicitly mentioned (Google Analytics, Hotjar), others are inferred based on the responsibilities listed. Specific landing page builders (like Unbounce, Instapage) and email platforms (like Mailchimp, Klaviyo) aren't specified but would be standard for this role.
Company Values: Integrity, proactiveness, transparency, and knowledge
Work Style: Fast-paced, innovative, results-oriented, client-focused
Self-Assessment:
This role combines creative strategy with analytical skills across multiple channels, which requires versatility and continuous learning. Client-facing responsibilities mean managing expectations and delivering results under pressure. The remote nature of the position demands self-discipline and effective digital communication. Balancing multiple priorities across different clients will require strong time management.
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the agency environment described. The multi-faceted nature of the role suggests a need for diverse skills and the ability to adapt quickly.
This Landing Page Creative Strategist role differs from traditional CRO specialists by extending beyond testing to incorporate multi-channel growth strategies. Unlike pure digital marketing managers who may focus on campaign execution, this role emphasizes the strategic intersection of landing pages with other channels. Compared to growth marketers, there's a stronger focus on landing page optimization while still maintaining the experimental, data-driven approach common to growth roles.
ASSUMPTION: This comparison is based on standard industry patterns for CRO, digital marketing, and growth roles.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in e-commerce growth agencies.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Prepare your portfolio: Gather examples of landing pages you've created or optimized, with clear metrics showing performance improvements
2. Tailor your resume: Emphasize your experience with conversion optimization, multi-channel marketing strategies, and analytical tools
3. Optimize for ATS: Include relevant keywords like "landing page optimization," "CRO," "A/B testing," and specific tools mentioned in the job description
4. Research PurpleFire: Review their website, case studies, and client work to understand their approach and style
5. Prepare your case studies: Be ready to discuss specific examples of how you've driven growth through landing page optimization and integrated marketing strategies
6. Check your remote work setup: Ensure you have a professional remote work environment and strong internet connection
7. Consider regional fit: If you're not in Europe or LATAM, be prepared to discuss how you'll manage time zone differences