Retention Marketing Manager, New Use Cases (Going Out)
DoorDash USA📌 Core Information
🔹 Job Title: Retention Marketing Manager, New Use Cases (Going Out)
🔹 Company: DoorDash USA
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing
📌 Essential Job Details
🚀 Job Overview
As the Retention Marketing Manager for the Going Out team at DoorDash, you will develop and execute CRM strategies that drive adoption and retention for DoorDash's new in-person dining experience product. This role sits at the intersection of growth, brand, and operations, helping to build connections between merchants and consumers by encouraging in-store sales through effective marketing communications.
ASSUMPTION: The job type is assumed to be Full-time based on the seniority level, scope of responsibilities, and typical structure of similar marketing roles at technology companies of DoorDash's size.
📋 Key Responsibilities
- ✅ Create CRM campaigns across the customer lifecycle including automations and ad hoc communications to support adoption and retention for the Going Out product
- ✅ Manage end-to-end development and execution of email campaigns, including driving creative review processes and collaborating with designers and copywriters
- ✅ Identify target audience segments and capture feedback from multiple stakeholders
- ✅ Establish strong working relationships with cross-functional stakeholders across Integrated Marketing (PMM), Product, Operations, and Analytics teams
- ✅ Set up and monitor complex journeys, triggers, and automations with static and dynamic content
- ✅ Analyze campaign results, develop benchmarks, and create and share regular performance reports
ASSUMPTION: No significant assumptions were made in this section as the responsibilities were clearly outlined in the original posting.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 4+ years experience in customer retention, email, and/or growth marketing
Skills:
- Record of driving business results via cross-channel marketing campaigns
- Strong stakeholder management and interpersonal skills
- Hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems
- Extremely organized, dependable, self-motivated & ability to multi-task
ASSUMPTION: No significant assumptions were made here as qualifications were explicitly stated in the original job posting.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: While compensation details aren't provided, similar Retention Marketing Manager roles at tech companies in Seattle typically range from $95,000-$140,000 depending on experience level, with standard benefits like health insurance, retirement plans, and potential equity compensation given DoorDash is a publicly traded company.
📌 Applicant Insights
🔍 Company Context
Industry Position: DoorDash is a leading food delivery platform in the United States, expanding beyond its core delivery business into new service areas including in-store dining experiences.
Company Size: Large technology company, publicly traded (NYSE: DASH)
Company Stage: Growth-stage public company exploring new revenue streams
ASSUMPTION: Company size and stage are inferred based on DoorDash's public company status and the description of the Going Out initiative as a new product area that has been in development for "less than a year." The company's market position is based on their stated mission and known market presence.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Part of the Going Out team, which appears to be a newer initiative within DoorDash
Growth Opportunities: Significant potential for strategic influence as this is a new product area "building from the ground up" with opportunity to "shape strategy"
ASSUMPTION: Career level is inferred from the required 4+ years of experience and the strategic nature of the role. Growth opportunities are inferred from the statement that the team has been working on the problem for less than a year, suggesting early-stage development with room to influence direction.
🌍 Location & Work Environment
Office Type: Not specified
Geographic Context: Seattle is a major tech hub with a high concentration of technology companies, offering competitive salaries but also a higher cost of living compared to many US cities.
Work Schedule: Not specified
Regional Considerations: Seattle offers access to a robust marketing talent pool due to the presence of major tech companies and agencies in the area.
ASSUMPTION: The job posting doesn't specify remote work options, so candidates should be prepared for possible in-office or hybrid arrangements. Seattle-specific insights are based on the city's known characteristics as a technology hub.
💼 Interview & Application Insights
Typical Process: Marketing role interviews at tech companies typically include initial screening, assessment of marketing campaign experience, stakeholder interviews, and possibly a marketing strategy presentation or case study.
Key Assessment Areas: CRM campaign management expertise, analytical capabilities, cross-functional collaboration skills, and experience driving customer retention metrics.
Application Tips: Highlight specific examples of successful retention marketing campaigns, quantifiable results achieved, and experience with similar customer journey development.
ATS Keywords: CRM, retention marketing, email campaigns, customer lifecycle, automation, segmentation, campaign analytics, cross-channel marketing, ESP platforms.
ASSUMPTION: These insights are based on standard practices for similar marketing roles at technology companies and directly align with the specific responsibilities and qualifications mentioned in the job posting.
🛠️ Tools & Technologies
While specific platforms aren't named, candidates should be familiar with:
- Email Service Providers (ESPs) like Braze, Iterable, or Salesforce Marketing Cloud
- Customer segmentation and journey orchestration tools
- Analytics platforms for tracking campaign performance
- CRM systems for customer data management
ASSUMPTION: These tools are industry-standard for retention marketing roles and align with the job's requirement for "hands-on experience with CRM technology including ESPs, segmentation tools, and complex data structures and systems."
👔 Cultural Fit Considerations
Company Values: DoorDash emphasizes growth and empowerment of local economies, connecting people with local businesses they care about.
Work Style: Cross-functional collaboration appears essential, with emphasis on stakeholder management and the ability to work in a fast-paced environment building new product capabilities.
Self-Assessment: Consider if you thrive in environments where you can help build programs from the ground up, enjoy working on newer initiatives, and are comfortable balancing strategic thinking with hands-on execution.
ASSUMPTION: Company values are directly quoted from the job description. Work style inferences are based on the emphasis on stakeholder relationships and the early-stage nature of the Going Out product area.
⚠️ Potential Challenges
This role may present the following challenges:
- Building retention strategies for a new product area with limited historical data
- Navigating complex stakeholder relationships across multiple functions (Marketing, Product, Operations, Analytics)
- Balancing both strategic planning and hands-on execution in a rapidly evolving product area
- Developing effective messaging for a new use case that encourages behavior change (driving in-store visits)
ASSUMPTION: These challenges are inferred based on the job description's emphasis on the newness of the Going Out initiative ("building from the ground up"), the cross-functional nature of the role, and the need to establish new customer behaviors.
📈 Similar Roles Comparison
This role differs from standard Retention Marketing Manager positions in that it focuses specifically on a new product initiative rather than core business offerings. It combines elements of:
- CRM Program Manager: Similar focus on email journeys and automation but with more emphasis on new product adoption
- Product Marketing Manager: Shares the need to communicate product value but focuses more on retention than acquisition
- Lifecycle Marketing Manager: Similar focus on customer journey but specifically for a distinct product feature
ASSUMPTION: This comparison is based on standard industry role definitions and the specific focus areas mentioned in the job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing a welcome email journey for first-time Going Out customers to encourage repeat usage
- Creating segmented re-engagement campaigns for customers who have tried the Going Out feature but haven't returned
- Building automated trigger campaigns based on customer behaviors like browsing but not purchasing
- Designing and implementing A/B tests to optimize messaging about the value proposition of in-store dining
- Creating performance dashboards to track key retention metrics for the Going Out product
ASSUMPTION: These project examples are based on the listed responsibilities around creating CRM campaigns, setting up journeys, and analyzing results, adapted specifically to the Going Out product context.
❓ Key Questions to Ask During Interview
- How do you define success for the Going Out product area, and what key metrics will this role influence?
- What are the biggest challenges the team has encountered so far in driving adoption of the in-store dining experience?
- How does the Going Out initiative integrate with DoorDash's core delivery business from both a customer experience and marketing perspective?
- What customer data is currently available to inform segmentation strategies for the Going Out product?
- How autonomous is the Going Out team in developing its marketing approach versus following established DoorDash marketing frameworks?
- What does the roadmap for the Going Out product look like over the next 6-12 months?
ASSUMPTION: These questions are suggested based on the nature of the role and the early-stage development of the Going Out product area as described in the job listing.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Highlight your experience with CRM campaigns, customer retention strategies, and cross-functional collaboration. Incorporate keywords like "customer lifecycle," "email automation," and "campaign analytics."
- Prepare your portfolio: Gather examples of successful retention marketing campaigns you've led, with emphasis on measurable results and how you've addressed similar challenges.
- Research Going Out: If possible, research DoorDash's Going Out initiative to understand its current state and how it fits into the company's broader strategy.
- Connect with DoorDash employees: Reach out to current team members on professional networks to gain additional insights about the company culture and retention marketing approach.
- ATS optimization: Ensure your application includes specific terms from the job description like "CRM campaigns," "customer lifecycle," "email campaigns," and "segmentation" to pass automated screening.