[REMOTE] Sr. Paid Social Acquisition Specialist (India, Eastern Europe)

🔹 Job Title: [REMOTE] Sr. Paid Social Acquisition Specialist (India, Eastern Europe)

🔹 Company: WKND Investments

🔹 Location: Remote (India, Eastern Europe)

🔹 Job Type: Full-time

🔹 Category: 🎯 Performance Marketing

🚀 Job Overview

As a Sr. Paid Social Acquisition Specialist at WKND Investments, you'll drive full-funnel paid social media strategies to fuel client growth. You'll work directly with the Paid Media Manager to execute campaigns across major social platforms, analyze performance data, and optimize for exceptional ROI. This role bridges the gap between creative strategy and data-driven performance, offering a clear path to leadership within the company's AI-driven marketing ecosystem.

ASSUMPTION: Based on the listing, I assume this is a client-facing role where you'll work on multiple brand accounts rather than solely on WKND's internal marketing, as the description mentions "clients" multiple times and positions WKND as a performance marketing firm with agency-like functions.

📋 Key Responsibilities

• ✅ Plan, launch, and optimize paid social campaigns across platforms (Facebook/Instagram, TikTok) to drive customer acquisition and retention
• ✅ Implement audience segmentation, targeting, messaging, and bidding strategies
• ✅ Continuously A/B test creatives and audience approaches to maximize engagement and conversions
• ✅ Align paid social initiatives with broader direct-to-consumer growth strategies
• ✅ Collaborate with creative, email/SMS, CRO, SEO, and content teams for integrated campaigns
• ✅ Use advanced analytics platforms and AI-driven tools to monitor campaign performance
• ✅ Track and analyze key metrics (ROAS, CAC, MER, CTR, AOV, CAC-to-LTV ratio)
• ✅ Compile and present detailed performance reports with actionable insights
• ✅ Create visually compelling presentations for internal teams and clients
• ✅ Support client communications and participate in client meetings when needed
• ✅ Partner with the Paid Media Manager to execute key business initiatives

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field (required)

Experience: 5+ years of hands-on performance marketing experience in paid social (required)

Skills:

• Deep understanding of paid acquisition and media buying strategies
• Proven ability to scale campaigns and manage substantial budgets
• Proficiency in bidding and targeting automation tools
• Experience with Google Analytics and ad management/testing platforms
• Strong project management and problem-solving capabilities
• Excellent written and verbal communication skills
• Ability to thrive in a fast-paced environment with evolving priorities

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive base salary
• Stock options
• Performance-based bonuses
• Access to advanced development tools & resources
• Healthcare & wellness options (available upon request)
• Flexible work environment

Industry Comparison: While specific figures aren't provided, the emphasis on "competitive" compensation with additional stock options and performance bonuses suggests a package that likely meets or exceeds industry standards for senior paid social roles.

ASSUMPTION: Based on industry standards for senior paid social roles in Eastern Europe and India, compensation would likely vary significantly between these regions, with India potentially ranging from $25,000-$45,000 annually and Eastern Europe from $40,000-$70,000 annually depending on specific country and experience level. This is an estimate based on regional salary trends for similar roles.

🔍 Company Context

Industry Position: WKND Investments currently operates as a performance marketing and creative strategy firm with a vision to evolve into a SaaS provider that helps eCommerce brands maximize growth, profitability, and brand loyalty through AI-driven solutions.

Company Size: Not specified

Company Stage: Growth-stage startup with ambitions to transition from services to SaaS products

ASSUMPTION: Based on the language around "startup" and the focus on building future SaaS platforms, I assume WKND is a growth-stage company that has established itself in the performance marketing space but is still scaling and evolving its business model.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Paid Media Manager

Team Size/Composition: Not specified

Growth Opportunities: Clear path to leadership positions such as Paid Media Manager

ASSUMPTION: This appears to be a senior individual contributor role with potential management responsibilities in the future. The mention of working alongside the Paid Media Manager suggests you'd be part of a structured paid media team, possibly with junior specialists below you.

🌍 Location & Work Environment

Office Type: Fully remote

Geographic Context: Position is specifically targeting candidates in India and Eastern Europe

Work Schedule: Not specified, but likely requires flexibility to accommodate client needs across various time zones

Regional Considerations: The role appears to be designed to leverage talent from regions with strong digital marketing expertise but potentially lower cost structures than Western markets

ASSUMPTION: Given the company's emphasis on "outcomes over effort" and performance-based culture, I assume some flexibility in work hours would be permitted as long as results are delivered, though you may need to accommodate meetings with clients or team members in different time zones.

💼 Interview & Application Insights

Typical Process: For senior paid social roles, expect a multi-stage process likely including:

• Initial resume/portfolio screening
• Technical assessment of paid social knowledge
• Case study or practical assignment demonstrating campaign optimization skills
• Interviews with the Paid Media Manager and potentially other team members
• Final executive interview

Key Assessment Areas:

• Campaign performance history and metrics achievement
• Strategic thinking and problem-solving abilities
• Proficiency with paid social platforms and analytics tools
• Communication skills and client management experience
• Cultural fit with a high-performance, results-oriented environment

Application Tips:

• Quantify your achievements with specific metrics (ROAS, CAC improvement, budget managed)
• Highlight experience with AI and automation tools for campaign optimization
• Showcase examples of cross-functional collaboration
• Demonstrate your ability to translate data into actionable insights

ATS Keywords: Paid social, Meta Ads, TikTok Ads, ROAS, CAC, performance marketing, campaign optimization, audience segmentation, A/B testing, media buying, Google Analytics, data analysis, KPI management, full-funnel marketing, AI-driven marketing

ASSUMPTION: These insights are based on industry standards for senior paid social roles at performance marketing companies and may vary based on WKND's specific hiring process.

🛠️ Tools & Technologies

• Meta Ads Manager (Facebook/Instagram)
• TikTok Ads Manager
• Google Analytics
• AI-driven optimization tools
• Ad management and testing platforms
• Data visualization and reporting tools
• Bidding and targeting automation solutions

ASSUMPTION: While the job posting mentions these platforms generally, I assume proficiency would also be valuable with tools like Google Data Studio, Tableau, Looker, or similar analytics platforms for reporting, as well as potential CRM integration experience with platforms like Salesforce or HubSpot, which are industry standards for similar roles.

👔 Cultural Fit Considerations

Company Values: Excellence, innovation, accountability, speed, proactive communication, performance-driven, results-oriented, continuous improvement

Work Style: Fast-paced, high-pressure, outcomes-focused, collaborative across functions, data-driven, entrepreneurial with "founder's mentality"

Self-Assessment Questions:

• Do I thrive in a high-pressure environment where results matter more than effort?
• Am I comfortable with rapid iteration and constant optimization?
• Do I take full ownership of my work without needing extensive guidance?
• Can I communicate complex data insights clearly to both technical and non-technical stakeholders?
• Am I passionate about AI-driven marketing innovation?

ASSUMPTION: Based on the emphasis on "high-performance culture" and "relentless pursuit of excellence," this appears to be an intense work environment that rewards high achievers but may not be suitable for those preferring more structured work-life boundaries.

⚠️ Potential Challenges

• High-performance culture suggests intense pressure to deliver exceptional results consistently
• The "whether it takes three hours or three hundred" statement indicates potential for long or unpredictable work hours
• Multiple stakeholders (internal teams and clients) may create competing priorities
• Fast-paced environment with rapidly evolving tactics and technologies requires continuous learning
• Remote work across different regions may require flexibility with working hours to accommodate meetings

ASSUMPTION: These potential challenges are inferred from the company's described culture and the nature of performance marketing roles, particularly in client-facing positions where expectations can be demanding.

📈 Similar Roles Comparison

This Sr. Paid Social Specialist role differs from similar positions in several ways:

• vs. In-House Paid Social Manager: More diverse client experience across multiple brands rather than deep expertise with a single brand
• vs. Agency Account Manager: More technical and hands-on with campaign execution rather than primarily client relationship focused
• vs. Performance Marketing Generalist: Deeper expertise specifically in paid social rather than broader channel management
• vs. Traditional Media Buyer: More emphasis on data analysis, AI tools, and strategic optimization rather than just media purchasing

ASSUMPTION: This comparison is based on standard industry roles and WKND's positioning as a performance-first company with AI ambitions.

📝 Sample Projects

• Developing custom audience segmentation strategies for DTC eCommerce brands to improve targeting efficiency
• Creating and implementing A/B testing frameworks to optimize creative performance across different platforms
• Building automated reporting dashboards that translate complex performance data into actionable insights
• Collaborating with creative teams to develop high-converting ad concepts based on platform-specific best practices
• Implementing full-funnel campaign architecture that aligns prospecting, retargeting, and retention strategies
• Optimizing campaign bidding strategies using AI-driven tools to maximize ROAS within client budgets

ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and typical projects for senior paid social specialists in performance marketing firms.

❓ Key Questions to Ask During Interview

1. "How does WKND measure success for this role beyond traditional performance metrics like ROAS and CAC?"
2. "Can you share more about how AI is currently being integrated into your paid social strategies, and what developments are on the roadmap?"
3. "What does the collaboration process look like between paid social specialists and other teams like creative and CRO?"
4. "How would you describe the balance between client service and technical execution in this role?"
5. "What are the biggest challenges your current paid social team is facing, and how might I help address them?"
6. "How is WKND transitioning from a performance marketing firm to a SaaS company, and how might this role evolve during that transition?"

ASSUMPTION: These questions are suggested based on the company's focus areas and the role responsibilities, but should be tailored to your specific interests and priorities.