[REMOTE] Sr. Paid Social Acquisition Specialist

📌 Core Information

🔹 Job Title: [REMOTE] Sr. Paid Social Acquisition Specialist

🔹 Company: WKND Investments

🔹 Location: Remote (Sacramento, California, United States)

🔹 Job Type: Full-time

🔹 Category: 🎯 Performance Marketing

📌 Essential Job Details

🚀 Job Overview

As a Sr. Paid Social Acquisition Specialist at WKND Investments, you'll be driving full-funnel paid social media strategies to accelerate client growth. You'll execute, optimize, and scale campaigns across major social platforms while working closely with cross-functional teams to integrate creative, retention, and conversion optimization efforts. This senior role offers a clear path to leadership, positioning you to grow into roles like Paid Media Manager while helping shape the future of AI-driven performance marketing.

ASSUMPTION: The job type is assumed to be full-time based on the comprehensive responsibilities, senior-level classification, and career progression opportunities mentioned.

📋 Key Responsibilities

• ✅ Plan, launch, and optimize paid social campaigns across platforms (Facebook/Instagram, TikTok) to drive customer acquisition and retention
• ✅ Implement audience segmentation, targeting, messaging, and bidding strategies
• ✅ Continuously A/B test creatives and audience approaches to maximize engagement and conversions
• ✅ Align paid social initiatives with broader DTC growth strategies, ensuring a cohesive full-funnel approach
• ✅ Collaborate with creative, email/SMS, CRO, SEO, and content teams to integrate campaign efforts
• ✅ Analyze campaign performance using advanced analytics platforms and AI-driven tools
• ✅ Track key metrics (ROAS, CAC, MER, CTR, AOV, CAC-to-LTV ratio) and adjust budgets/strategy to exceed targets
• ✅ Create and present detailed performance reports for internal teams and clients
• ✅ Support the Paid Media Manager in client communications and meetings
• ✅ Execute strategic initiatives and special projects in paid media

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field (required)

Experience: 5+ years of hands-on performance marketing experience in paid social (required), with deep understanding of paid acquisition and media buying strategies

Skills:

• Proficiency in bidding and targeting automation tools
• Experience with Google Analytics and ad management/testing platforms
• Strong project management and problem-solving capabilities
• Excellent written and verbal communication skills
• Ability to structure complex, multi-stakeholder projects
• Experience scaling campaigns and managing substantial budgets
• Data analysis and interpretation abilities
• Adaptability to fast-paced environments with evolving priorities

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive base salary
• Generous stock options
• Performance-based bonuses
• Access to advanced development tools and resources
• Healthcare & wellness options (available upon request)
• Flexible work environment (remote or in-office)

Industry Comparison: The compensation package appears competitive for senior paid social roles, with the addition of stock options suggesting potentially higher total compensation than industry standard.

ASSUMPTION: While specific salary figures aren't provided, the description of "competitive base salary" along with performance bonuses and stock options suggests above-average compensation for the role and location compared to similar positions in performance marketing.

📌 Applicant Insights

🔍 Company Context

Industry Position: WKND Investments is a performance marketing and creative strategy firm that focuses on AI-driven solutions for eCommerce brands. The company is working toward developing scalable software platforms to help brands maximize growth, profitability, and customer loyalty.

Company Size: Not specified

Company Stage: Growth-stage startup with ambitions to transition from an agency model to a SaaS platform

ASSUMPTION: Based on the description of being a "High-Performance Startup" with mentions of stock options and future SaaS development plans, WKND appears to be in growth stage, though exact company size isn't mentioned.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reports to the Paid Media Manager (PMM)

Team Size/Composition: Not specified

Growth Opportunities: Clear path to leadership positions such as Paid Media Manager

ASSUMPTION: The reporting structure is inferred from mentions of "working alongside our Paid Media Manager" and supporting the PMM in various capacities.

🌍 Location & Work Environment

Office Type: Remote

Geographic Context: While the company lists Sacramento as a location, the role is explicitly marked as remote, allowing for geographic flexibility

Work Schedule: Flexible, with emphasis on results rather than hours

Regional Considerations: The company culture emphasizes performance over presence, stating "Whether it takes three hours or three hundred, our goal remains the same: deliver world-class results"

ASSUMPTION: The work schedule flexibility is inferred from statements about the performance-first culture and flexible work environment mentioned in benefits.

💼 Interview & Application Insights

Typical Process: For senior performance marketing roles, expect initial screening, technical assessment of campaign management skills, case studies or portfolio review, and multiple interviews with team leads and stakeholders

Key Assessment Areas: Technical proficiency with paid social platforms, strategic thinking, analytical capabilities, results orientation, communication skills, and cultural alignment with the company's high-performance values

Application Tips:

• Highlight specific campaign performance metrics and ROI achievements
• Showcase experience with AI-driven marketing tools and automation
• Demonstrate full-funnel strategy expertise and cross-channel integration
• Emphasize data analysis capabilities and optimization methodology

ATS Keywords: paid social, ROAS, CAC, media buying, Facebook Ads, TikTok Ads, performance marketing, campaign optimization, audience segmentation, A/B testing, full-funnel strategy, data analysis, ROI

ASSUMPTION: These insights are based on industry standards for senior performance marketing roles and the specific emphases in the job description regarding AI, data-driven decision making, and performance focus.

🛠️ Tools & Technologies

• Meta Ads (Facebook/Instagram)
• TikTok Ads
• Google Analytics
• Bidding and targeting automation tools
• Advanced analytics platforms
• AI-driven marketing tools

ASSUMPTION: While Meta Ads, TikTok, and Google Analytics are explicitly mentioned, other performance marketing platforms like Snapchat, Pinterest, or LinkedIn may also be relevant depending on client needs.

👔 Cultural Fit Considerations

Company Values:

• Excellence as the standard
• Performance-first culture with focus on outcomes
• Innovation and speed
• Accountability and continuous improvement
• Founder's mentality with full ownership of work
• Customer-centric mission
• Visionary thinking
• Proactive communication

Work Style: Fast-paced, results-driven, collaborative yet autonomous, innovative, and high-pressure

Self-Assessment:

• Do I thrive in high-pressure environments with ambitious targets?
• Am I comfortable with a performance-based culture where results matter most?
• Do I enjoy working with cutting-edge technology and AI-driven solutions?
• Can I effectively balance autonomy with cross-functional collaboration?
• Am I passionate about continuous innovation and pushing boundaries?

ASSUMPTION: The company culture insights are derived directly from the extensive culture descriptions in the job posting, with particular emphasis on performance, excellence, innovation, and communication.

⚠️ Potential Challenges

• High-pressure environment with demanding performance expectations
• Potentially long or irregular hours ("Whether it takes three hours or three hundred")
• Rapidly evolving priorities and technologies requiring constant adaptation
• Balancing client-facing responsibilities with strategic execution
• Working with complex, multi-stakeholder projects requiring strong coordination

ASSUMPTION: These challenges are inferred from the company's emphasis on high performance, excellence as the standard, and statements about the pace of work and innovation.

📈 Similar Roles Comparison

This Sr. Paid Social Acquisition Specialist role differs from standard paid social positions in several ways:

• AI Emphasis: Heavier focus on AI-driven optimization and automation than typical agency roles
• Strategic Component: More strategic input expected compared to execution-only specialist roles
• Leadership Path: Clearer progression toward management compared to specialized individual contributor tracks
• Cross-Functional: Stronger emphasis on collaboration across channels than siloed paid social positions
• SaaS Vision: Unique opportunity to contribute to the company's transition from agency to software platform

ASSUMPTION: This comparison is based on standard industry patterns for paid social roles and the distinctive elements highlighted in this job description.

📝 Sample Projects

• Developing and implementing full-funnel paid social strategies across platforms for DTC eCommerce brands
• Creating detailed audience segmentation and targeting frameworks that leverage platform-specific AI capabilities
• Building comprehensive A/B testing plans for creative, copy, audience, and bidding strategies
• Designing cross-channel attribution models to accurately assess campaign performance and optimize budget allocation
• Producing data-driven insights presentations that translate complex metrics into actionable recommendations
• Collaborating with creative teams to develop high-converting ad content optimized for platform-specific algorithms

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common activities for senior paid social specialists.

❓ Key Questions to Ask During Interview

• How does WKND measure success for the Sr. Paid Social Acquisition Specialist role beyond standard ROAS metrics?
• Can you share examples of how AI and automation are currently integrated into your paid social strategies?
• What is the typical client profile, and how do their performance expectations align with WKND's high standards?
• How is the team structured around this role, and what does collaboration with creative and other channel specialists look like day-to-day?
• What specific career development opportunities exist for someone in this role who exceeds performance expectations?
• How is WKND progressing toward its vision of transitioning from an agency to a SaaS platform, and how would this role contribute to that evolution?

ASSUMPTION: These questions are suggested based on the role type and company context, tailored to demonstrate understanding of the position while gathering important information about expectations and opportunities.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

If you're interested in this Sr. Paid Social Acquisition Specialist role at WKND Investments, consider these next steps:

1. Optimize Your Resume: Ensure your resume highlights paid social experience with concrete performance metrics (ROAS, CAC improvements, budget management). Include keywords like "paid social," "performance marketing," "Meta Ads," "TikTok," "audience segmentation," "campaign optimization," and "data analysis" to pass ATS screening.
2. Prepare Your Portfolio: Compile case studies of your most successful paid social campaigns, focusing on strategy, execution, and measurable results. Be prepared to discuss how you've used data to drive optimization decisions.
3. Research WKND Investments: Study the company's clients, case studies, and technological approach to demonstrate your understanding of their business model and vision during interviews.
4. Highlight AI Experience: Given WKND's focus on AI-driven solutions, emphasize any experience with automation tools, machine learning algorithms, or AI applications in marketing.
5. Prepare for Culture Questions: Be ready to discuss how you align with WKND's high-performance culture, including examples of when you've delivered exceptional results under pressure.
6. Application Submission: Follow the application instructions precisely, and consider a customized cover letter that addresses how your experience aligns with WKND's performance-focused approach to paid social.

After applying, connect with relevant team members on LinkedIn to demonstrate your interest while maintaining professional boundaries.