Product Manager, Growth
Captions📌 Core Information
🔹 Job Title: Product Manager, Growth
🔹 Company: Captions
🔹 Location: New York, United States (Union Square)
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
Captions is seeking a Growth Product Manager to spearhead user acquisition, engagement, and retention strategies for their video AI platform. This role will work cross-functionally to identify growth opportunities, optimize the user journey, and implement data-driven strategies to scale the product. You'll have direct impact on Captions' growth trajectory during a critical expansion phase as they've already served over 10 million creators and businesses.
ASSUMPTION: Based on the mention of "early team" and the focus on scale, this appears to be a critical role in the company's growth strategy with direct influence on key performance metrics and business outcomes.
📋 Key Responsibilities
- ✅ Drive user acquisition, engagement, and retention strategies, focusing on increasing activation rates, feature adoption, and long-term retention
- ✅ Optimize user onboarding processes to reduce friction and accelerate time-to-value for new users
- ✅ Utilize data and user insights to improve user flows, product features, and overall experience
- ✅ Collaborate with engineering, design, data science, marketing, and sales teams to implement growth strategies
- ✅ Lead A/B testing and experimentation to refine product features that contribute to user acquisition and engagement
- ✅ Monitor market trends, competitor strategies, and user feedback to identify new growth opportunities
- ✅ Develop product-led growth (PLG) experiences that naturally drive user acquisition and engagement
- ✅ Create and execute SEO strategy through programmatic SEO, content marketing, and page optimization
- ✅ Build re-engagement strategies using push notifications, in-app messaging, and personalized content
- ✅ Present growth strategies, results, and product plans to executives and cross-functional teams
🎯 Required Qualifications
Education: Bachelor's degree (or equivalent) in Business, Marketing, Computer Science, Engineering, Data Science, or related field
Experience: 5+ years of experience in growth, user acquisition, or scaling consumer-facing or subscription-based businesses
Skills:
- Expertise in data-driven decision-making and A/B testing
- SEO strategy development and implementation
- Strong cross-functional collaboration abilities
- Track record of success with product-led growth strategies
- Experience with growth optimization tools
- Strong leadership and communication skills
- Ability to thrive in fast-paced environments
Bonus Qualifications: Advanced degree in Business, Marketing, Computer Science, Engineering, Data Science, or related field
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Comprehensive medical, dental, and vision plans
- 401K with employer match
- Commuter benefits
- Catered lunch multiple days per week
- Dinner stipend for late work
- DoorDash DashPass subscription
- Health & wellness perks (Talkspace, Kindbody, One Medical, etc.)
- Multiple team offsites per year with regular team events
- Generous PTO policy and flexible WFH days
Industry Comparison: The benefits package appears to be competitive for a well-funded tech startup in New York, particularly with the inclusion of both financial benefits (401K match) and quality-of-life perks.
ASSUMPTION: While salary is not specified, growth product managers in New York at venture-backed startups typically command competitive compensation given the high cost of living and competitive tech job market in NYC.
📌 Applicant Insights
🔍 Company Context
Industry Position: Captions describes itself as "the leading video AI company," focused on building the future of video creation. They've already served over 10 million creators and businesses, suggesting significant market penetration in the creative tools space.
Company Size: While exact size isn't specified, the description mentions a "rapidly growing team" and refers to joining an "early team," suggesting a scaling startup.
Company Stage: Captions has raised multiple funding rounds including Seed, Series A, Series B, and Series C, indicating a well-funded growth-stage startup with significant investor backing from top-tier VCs (Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz).
ASSUMPTION: Based on the funding history and growth trajectory, Captions appears to be in a rapid scaling phase, having achieved product-market fit and now focused on accelerating growth and market share.
📊 Role Analysis
Career Level: Mid to Senior level based on the 5+ years experience requirement and strategic nature of responsibilities
Reporting Structure: Not explicitly stated, but likely reports to a Director of Product or VP of Growth/Product given the strategic nature of the role
Team Size/Composition: Not specified, but will work cross-functionally with engineering, design, data science, marketing, and sales teams
Growth Opportunities: Joining an "early team" at a rapidly growing, well-funded startup suggests significant potential for career advancement as the company scales
ASSUMPTION: This role likely involves both strategic planning and hands-on execution, with opportunities to build and potentially lead a growth team as the company expands.
🌍 Location & Work Environment
Office Type: In-office at NYC headquarters (Union Square) with some flexible WFH days mentioned in benefits
Geographic Context: New York City is a major tech hub with a vibrant startup ecosystem. Union Square specifically is centrally located with excellent transportation access and surrounded by numerous tech companies.
Work Schedule: Not explicitly stated, but references to dinner stipends for late work suggest some evening hours may be expected
Regional Considerations: NYC has a high cost of living but offers excellent networking opportunities within the tech community. Union Square provides easy access to multiple subway lines and amenities.
ASSUMPTION: The position requires regular in-office presence as explicitly stated ("all of our roles will require you to be in-person at our NYC HQ"), though with some flexibility for remote work mentioned in the benefits.
💼 Interview & Application Insights
Typical Process: For growth product roles at venture-backed startups, candidates typically face:
- Initial screening call with recruiter or hiring manager
- Technical or case interview focused on growth metrics and strategies
- Cross-functional panel interviews with stakeholders from product, engineering, marketing
- Potential growth challenge or presentation
- Final interview with executive leadership
Key Assessment Areas:
- Data-driven decision making abilities
- Experience with growth experimentation and A/B testing
- SEO strategy implementation
- Product-led growth expertise
- Cross-functional collaboration skills
- Strategic thinking and execution capabilities
Application Tips:
- Highlight quantifiable growth results from previous roles
- Showcase experience with user acquisition, activation, and retention strategies
- Emphasize data analysis skills and experimentation methodology
- Demonstrate knowledge of SEO and content marketing for growth
- Prepare case studies of successful growth initiatives you've led
ATS Keywords: Growth product management, user acquisition, retention, activation, A/B testing, SEO, data-driven, product-led growth (PLG), user journey optimization, growth metrics, experimentation, cross-functional collaboration
ASSUMPTION: These interview insights are based on standard practices for growth product roles at venture-backed tech startups and may vary for this specific company.
🛠️ Tools & Technologies
While specific tools aren't mentioned, growth product managers typically use:
- Analytics platforms (Google Analytics, Amplitude, Mixpanel)
- A/B testing tools (Optimizely, VWO, GrowthBook)
- SEO tools (Ahrefs, SEMrush, Moz)
- Product analytics (Pendo, Heap, Fullstory)
- Customer engagement platforms (Braze, Customer.io, Iterable)
- Project management software (Jira, Asana, Linear)
ASSUMPTION: These tools are industry-standard for growth product managers but aren't explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: The job description mentions a "mission to serve the next billion" users, suggesting a focus on scale, accessibility, and global impact.
Work Style: The description emphasizes a "rapidly growing team of ambitious, experienced, and devoted" professionals, suggesting a fast-paced, high-achieving culture where commitment and initiative are valued.
Self-Assessment Questions:
- Am I comfortable in a fast-paced startup environment with ambitious growth targets?
- Do I thrive when balancing strategic planning with tactical execution?
- Can I effectively collaborate across multiple teams while driving independent initiatives?
- Am I passionate about video creation tools and AI technology?
- Am I comfortable working in-office in NYC with some evening hours when needed?
ASSUMPTION: The company culture appears to value ambition, experience, and dedication based on how they describe their team, suggesting a high-performance environment with significant expectations for impact.
⚠️ Potential Challenges
- Balancing multiple growth priorities across acquisition, activation, and retention simultaneously
- Navigating the rapid pace of change in a growth-stage startup with ambitious targets
- Managing cross-functional dependencies while driving independent growth initiatives
- Maintaining work-life balance in a NYC-based tech startup with occasional late hours (dinner stipend mentioned)
- Required in-office presence in NYC limits remote work flexibility
ASSUMPTION: These challenges are inferred from the nature of the role and company stage rather than explicitly stated issues.
📈 Similar Roles Comparison
This Growth Product Manager role differs from standard product management positions by its specialized focus on user acquisition, engagement metrics, and retention strategies. Unlike marketing-focused growth roles, this position emphasizes product-led growth through feature development and user experience optimization.
Comparable roles include:
- Product Manager, User Acquisition: More narrowly focused on top-of-funnel metrics
- Head of Growth: Similar but typically more senior with team management
- Product Manager, Engagement: More focused on middle-of-funnel metrics
- Growth Marketing Manager: More campaign and marketing-focused than product-oriented
ASSUMPTION: This comparison is based on standard industry role definitions and may vary across organizations.
📝 Sample Projects
Based on the responsibilities listed, projects might include:
- Redesigning the user onboarding flow to increase activation rates by reducing friction points
- Implementing and testing a referral program to drive viral user acquisition
- Developing a content strategy to improve SEO rankings for key video creation search terms
- Creating a personalized re-engagement email campaign to reduce churn for inactive users
- Analyzing user behavior patterns to identify opportunities for feature adoption prompts
- Optimizing the freemium-to-paid conversion funnel through targeted feature gating
ASSUMPTION: These projects are illustrative examples based on typical growth initiatives that align with the listed responsibilities.
❓ Key Questions to Ask During Interview
- "What are the most important growth metrics for this role, and how do they align with Captions' overall business objectives?"
- "How does Captions balance user acquisition with retention in your current growth strategy?"
- "What have been the most successful growth channels or initiatives for Captions so far?"
- "How does the product team collaborate with engineering and design to implement and test growth initiatives?"
- "What are the biggest growth challenges Captions is facing in the current market environment?"
- "How does Captions measure success for growth experiments, and what is the typical process for scaling successful initiatives?"
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight growth-specific achievements, emphasizing quantifiable results in user acquisition, engagement, and retention
- Prepare a portfolio of growth case studies from previous roles, focusing on your methodology, the metrics you improved, and the impact of your work
- Research Captions' product thoroughly by using their platform and understanding their user base, competitive landscape, and growth opportunities
- Optimize your LinkedIn profile with growth-related keywords identified above
- Prepare to discuss your experience with SEO strategy implementation, A/B testing methodology, and product-led growth initiatives
- Network with current or former Captions employees if possible to gain insights into the company culture and interview process
ATS Optimization Tip: Include key terms from the job description in your resume such as "growth product management," "user acquisition," "SEO strategy," "data-driven experimentation," and "product-led growth (PLG)" to improve your chances of passing initial screening.