π Job Overview
The Product & Growth Marketing Manager will lead the strategy and execution to scale PhonePe's Insurance business. In this role, you will be responsible for driving user acquisition, engagement, retention, and cross-selling for two of PhonePe Insurance's key product categories. You will own the end-to-end growth marketing lifecycle, from developing comprehensive strategies to optimizing campaigns and collaborating cross-functionally to ensure the success of new product launches.
ASSUMPTION: Based on the job description, this appears to be a senior-level role within PhonePe's fast-growing insurance division, requiring significant experience in growth marketing, product marketing, and cross-functional collaboration.
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π Key Responsibilities
β Develop and implement comprehensive growth marketing strategies to drive user acquisition, engagement, and retention from organic and paid channels
β Define key performance indicators to assess marketing and growth campaigns, and set up a tracking process with the analytics, operations, and tech teams
β Develop long-term growth vision for the insurance categories and engagement features in collaboration with the product team
β Own the execution and optimization of channel marketing campaigns across platforms, analyzing performance to provide data-driven direction
β Coach the marketing operations and intern teams to ensure efficient campaign execution with defined timelines
β Collaborate with content and design teams to continuously improve the creative performance of campaigns
β Lead the development and execution of go-to-market (GTM) plans for new product launches, ensuring alignment with sales, product, and customer success teams
β Manage product launches while driving effective cross-functional collaboration
β Define product positioning and ensure consistency in communication across channels and teams
β Own the identification, profiling, and segmentation of PhonePe's 500+ million user base into targeted cohorts, working with the data science, product, and analytics teams
ASSUMPTION: The role likely requires expertise in both strategic growth planning and hands-on campaign execution, with a strong focus on data-driven decision-making and cross-functional collaboration.
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π― Required Qualifications
Education: Not specified
Experience: 3 to 7 years of experience in growth, marketing, or growth product roles
Skills:
- World-class communication skills
- High ownership, action bias, and energy
- Ability to own problem statements, not just tasks
- Ability to drive cross-functional collaboration
- Understanding of channel marketing and paid marketing
- User-first mindset, technology focus, and long-term thinking
ASSUMPTION: The role requires a balance of strategic marketing expertise and hands-on execution capabilities, with strong cross-functional skills and a growth-oriented mindset.
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π° Compensation & Benefits
Salary Range: Not specified
Benefits:
- Insurance benefits (medical, critical illness, accidental, life)
- Wellness program (EAP, onsite medical center, emergency support)
- Parental support (maternity, paternity, adoption, daycare)
- Mobility benefits (relocation, transfer, travel)
- Retirement benefits (PF, gratuity, NPS, leave encashment)
- Other benefits (higher education, car lease, salary advance)
Industry Comparison: The compensation package appears to be competitive for a senior-level growth marketing role in the fintech/insurance industry in Bangalore, India.
ASSUMPTION: The benefits package is comprehensive and in line with industry standards for a full-time role at a leading fintech company in India.
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π Applicant Insights
π Company Context
Industry Position: PhonePe is India's leading digital payments company with over 500 million registered users and 37 million merchants across the country. It has expanded beyond payments into financial services (insurance, mutual funds, lending) and adjacent tech-enabled businesses.
Company Size: PhonePe is a large, established fintech company with a nationwide presence.
Company Stage: PhonePe is in a high-growth stage, rapidly expanding its product portfolio and user base.
ASSUMPTION: PhonePe is a prominent, well-funded player in the Indian fintech market, offering significant growth opportunities for talented marketing professionals.
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π Role Analysis
Career Level: Senior/Leadership
Reporting Structure: The role likely reports to a senior marketing or insurance business leader.
Team Size/Composition: The role will involve collaborating with cross-functional teams, including data science, product, analytics, content, and design.
Growth Opportunities: The role provides exposure to scaling a high-growth fintech business and the potential for career advancement within the company.
ASSUMPTION: This is a senior-level position with significant autonomy, responsibility, and opportunities for professional development within PhonePe's fast-paced, innovative environment.
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π Location & Work Environment
Office Type: The job is based in Bangalore, India, with an option for in-office or hybrid work.
Geographic Context: Bangalore is a prominent tech hub in India, known for its vibrant startup ecosystem and skilled talent pool.
Work Schedule: The work environment is likely fast-paced, with a focus on agile execution and results.
Regional Considerations: Bangalore is a cosmopolitan city with a high cost of living, but also offers a diverse, multicultural lifestyle.
ASSUMPTION: PhonePe's Bangalore office provides a dynamic, technology-driven work environment with the potential for a healthy work-life balance, depending on the individual's preferences.
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πΌ Interview & Application Insights
Typical Process: The interview process may include a screening call, technical/case assessments, panel interviews, and potential role-play exercises.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, growth mindset, data-driven decision-making, cross-functional collaboration skills, and ability to drive tangible results.
Application Tips: Candidates should highlight their track record in growth marketing, product marketing, or growth product roles, showcasing their impact and key achievements. Emphasize your ability to work cross-functionally and your passion for building user-centric, technology-driven solutions.
ATS Keywords: growth marketing, product marketing, growth strategy, user acquisition, user engagement, user retention, campaign optimization, go-to-market, cross-functional collaboration, data-driven decision-making
ASSUMPTION: The interview process will be comprehensive, focusing on the candidate's strategic thinking, execution capabilities, and cultural fit within PhonePe's fast-paced, innovative environment.
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π οΈ Tools & Technologies
- Digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
- Web analytics tools (Google Analytics, Adobe Analytics, etc.)
- Customer relationship management (CRM) systems
- Project management and collaboration tools (Jira, Trello, Slack, etc.)
- Data visualization and reporting tools (Tableau, Power BI, etc.)
ASSUMPTION: The role will require familiarity with a range of standard marketing technology and analytical tools used in the industry.
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π Cultural Fit Considerations
Company Values: PhonePe emphasizes a culture of ownership, trust, and technology-driven innovation, with a focus on empowering employees to drive impact.
Work Style: The work environment is likely fast-paced, collaborative, and results-oriented, with a high degree of autonomy and cross-functional interaction.
Self-Assessment: Candidates should consider their ability to thrive in a dynamic, growth-focused environment, their comfort with data-driven decision-making, and their passion for building user-centric solutions.
ASSUMPTION: PhonePe's culture values entrepreneurial spirit, technological expertise, and a user-first approach, which will be important considerations for successful candidates.
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β οΈ Potential Challenges
The role may involve managing a significant workload, juggling multiple priorities and campaigns, and navigating complex cross-functional dependencies. Candidates should be prepared to work in a fast-paced, rapidly evolving environment and demonstrate the ability to prioritize effectively and drive results under pressure.
ASSUMPTION: The scope and scale of the role, along with the high-growth nature of the business, may present some challenges that successful candidates should be prepared to navigate.
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π Similar Roles Comparison
This Product & Growth Marketing Manager role is similar to senior-level marketing positions in other fintech or e-commerce companies, with a focus on driving user acquisition, engagement, and retention through data-driven strategies and cross-functional collaboration. However, the scale and impact of this role at a leading digital payments platform like PhonePe may be more substantial compared to smaller or earlier-stage companies.
ASSUMPTION: The responsibilities and required qualifications for this role are in line with industry standards for senior growth marketing positions, but the scale and growth potential at PhonePe may be more significant.
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π Sample Projects
- Develop and implement a comprehensive growth marketing strategy to drive user acquisition and engagement for PhonePe's insurance products, including defining KPIs, campaign optimization, and cross-channel execution.
- Lead the go-to-market planning and execution for the launch of a new insurance product, coordinating with product, sales, and customer success teams to ensure a seamless rollout.
- Analyze customer segmentation and targeting data to identify high-potential user cohorts and design personalized marketing campaigns to drive cross-selling and retention.
- Collaborate with the content and design teams to continuously optimize the creative performance of marketing campaigns, leveraging A/B testing and data insights.
- Coach the marketing operations team to streamline campaign execution processes and ensure timely delivery of campaign assets and insights.
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the type of work a Product & Growth Marketing Manager would be expected to undertake at PhonePe.
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β Key Questions to Ask During Interview
1. How does this role fit into the overall growth strategy for PhonePe's insurance business, and what are the key priorities for the next 12-24 months?
2. Can you tell me more about the data, analytics, and technology capabilities that the marketing team has access to, and how they are used to drive decision-making?
3. What does the typical collaboration process look like between the marketing, product, and customer success teams when launching a new insurance product?
4. How does PhonePe measure the success of its growth marketing efforts, and what are some of the key metrics you use to evaluate campaign performance?
5. Can you share examples of how the marketing team has leveraged customer insights and segmentation to personalize the user experience and drive better engagement?
6. What are the biggest challenges the marketing team has faced in scaling the insurance business, and how have they been addressed?
ASSUMPTION: These questions are designed to help candidates better understand the strategic priorities, data capabilities, cross-functional dynamics, and growth challenges within PhonePe's insurance business, which will be important for evaluating fit and preparedness for the role.
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π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
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π Next Steps for Applicants
To apply for this Product & Growth Marketing Manager role at PhonePe, ensure your resume and cover letter highlight your relevant experience in growth marketing, product marketing, or growth product roles. Emphasize your track record of driving user acquisition, engagement, and retention through data-driven strategies and cross-functional collaboration. Review the job description carefully and tailor your application to address the key requirements and responsibilities. Be prepared to discuss your strategic thinking, execution capabilities, and cultural fit during the interview process.
To optimize your application for the applicant tracking system (ATS), incorporate relevant keywords such as "growth marketing," "product marketing," "user acquisition," "user engagement," "data-driven decision-making," and "cross-functional collaboration." Additionally, ensure your resume is formatted cleanly and follows industry best practices for ATS compatibility.
Good luck with your application, and remember to reach out to the PhonePe team if you have any further questions about the role or the company.