Performance Marketing Working Student (f/m/d)

📌 Core Information

🔹 Job Title: Performance Marketing Working Student (f/m/d)

🔹 Company: Aleph Alpha

🔹 Location: Heidelberg, Germany

🔹 Job Type: Part-Time (15-20 hours/week)

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting ongoing website development and improvement
• Managing marketing automation strategies
• Coordinating SEO and SEA efforts
• Analyzing marketing data to drive insights and strategy

ASSUMPTION: This role requires a strong analytical mindset and practical experience with online marketing tools and platforms.

📋 Key Responsibilities

✅ Support the ongoing development and improvement of the website, including coordination of updates, features, and optimizations

✅ Implement and manage marketing automation strategies on the website to drive lead generation, nurture campaigns, and improve user experience

✅ Assist in the coordination of SEO and SEA efforts, ensuring that all online marketing activities are optimized for visibility and performance

✅ Regularly analyze data from different marketing activities to provide actionable insights and help shape future strategies

✅ Manage day-to-day communication with agencies and freelancers, scheduling appointments, tracking project progress, and ensuring timely payments

✅ Take ownership of smaller projects by managing deadlines, tracking progress, and reporting on outcomes

✅ Assist in executing online marketing activities with a focus on content distribution, audience engagement, and performance tracking

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to work independently and in a collaborative environment.

🎯 Required Qualifications

Education: Pursuing a Bachelor's or Master’s degree in marketing or a related field

Experience: At least 6 months of availability and 15-20 hours per week

Required Skills:

• Very good communication skills in German and English
• General online marketing knowledge
• Practical experience with SEO, SEA, social media, and CRM
• Analytical mindset and strong comfort with numbers, data analysis, and performance tracking

Preferred Skills:

• Experience with CMS platforms (WordPress, Webflow, etc.) and content management systems
• Previous experience with marketing automation tools (e.g., HubSpot, Salesforce)
• Experience with project management tools such as JIRA & Confluence

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong interest in AI and technology, given the company's focus on AI research and application.

💰 Compensation & Benefits

Salary Range: €1,200 - €1,500 per month (based on industry standards for part-time working students in Germany)

Benefits:

• 30 days of paid vacation
• Access to a variety of fitness & wellness offerings via Wellhub
• Mental health support through nilo.health
• JobRad® Bike Lease
• Substantially subsidized company pension plan
• Subsidized Germany-wide transportation ticket
• Budget for additional technical equipment
• Regular team events
• Flexible working hours

Working Hours: 15-20 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for part-time working students in Germany. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Aleph Alpha operates in the technology sector, specifically focusing on AI research and application. The company contributes to securing Europe's digital sovereignty by developing large-scale AI models for language, image data, and strategy.

Company Size: Aleph Alpha is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Aleph Alpha was founded in 2019, making it a relatively young and innovative company in the AI space.

Company Description:

• AI research and application company
• Develops large-scale AI models for language, image data, and strategy
• Contributes to securing Europe's digital sovereignty

Company Specialties:

• Artificial Intelligence and Reinforcement Learning

Company Website: aleph-alpha.com

ASSUMPTION: Aleph Alpha's focus on AI research and application may require candidates to have a strong interest in and understanding of AI technologies.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and learning within the marketing department and the broader AI-focused organization.

Reporting Structure: This role reports directly to the marketing team, working closely with marketing managers, SEO/SEA specialists, and other marketing team members.

Work Arrangement: Hybrid, with a combination of remote work and on-site collaboration at the company's headquarters in Heidelberg, Germany.

Growth Opportunities:

• Learning and developing marketing skills in an AI-focused environment
• Potential full-time employment opportunities upon graduation
• Collaborating with cross-functional teams to gain a well-rounded understanding of the organization

ASSUMPTION: This role may provide opportunities for career growth within the marketing department or other departments within the organization, depending on the candidate's performance and interests.

🌍 Location & Work Environment

Office Type: Aleph Alpha's headquarters is located in Heidelberg, Germany, with a hybrid work arrangement that combines remote work and on-site collaboration.

Office Location(s): Speyerer Straße 14, Heidelberg, Baden-Württemberg 69115, DE

Geographic Context:

• Heidelberg is a vibrant university city with a rich cultural heritage and a strong focus on technology and innovation
• The city offers a high quality of life, with numerous parks, museums, and historical sites
• Heidelberg is well-connected by public transportation, with a subsidized Germany-wide transportation ticket provided by the company

Work Schedule: Flexible working hours, with a focus on results and productivity rather than strict hourly requirements

ASSUMPTION: The hybrid work arrangement may require candidates to be comfortable working both independently and in a collaborative team environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess marketing skills and knowledge
• Final interview with the hiring manager to discuss fit and expectations

Key Assessment Areas:

• Marketing knowledge and skills
• Analytical mindset and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Demonstrate your understanding of AI and its applications in the marketing context
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability

ATS Keywords: Online Marketing, SEO, SEA, Marketing Automation, Data Analysis, Project Management, Communication Skills, Content Distribution, Audience Engagement

ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the number of qualified applicants.

🛠️ Tools & Technologies

• CMS platforms (WordPress, Webflow, etc.)
• SEO and SEA tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Marketing automation tools (e.g., HubSpot, Salesforce)
• Project management tools (e.g., JIRA & Confluence)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's areas of focus within the marketing department.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Data-driven and analytical
• Results-oriented and focused on performance
• Collaborative and open to feedback

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in online marketing?
• Can you provide an example of a time when you used data to drive a marketing decision or strategy?
• How do you approach working collaboratively with team members to achieve shared goals?

ASSUMPTION: Aleph Alpha's focus on AI and technology may require candidates to be comfortable working in a dynamic and fast-paced environment, with a strong emphasis on innovation and continuous learning.

⚠️ Potential Challenges

• Balancing marketing responsibilities with academic commitments
• Keeping up with the fast-paced nature of AI and technology developments
• Managing multiple projects and deadlines simultaneously
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges may vary depending on the candidate's individual circumstances and the specific demands of the role.

📈 Similar Roles Comparison

• This role differs from full-time marketing positions in its part-time nature and focus on supporting the marketing team's efforts rather than leading them
• AI-focused marketing roles may require a stronger understanding of AI technologies and their applications in the marketing context
• This role may provide a stepping stone to full-time marketing positions or other roles within the AI-focused organization

ASSUMPTION: The specific comparisons may vary depending on the candidate's career goals and the available opportunities within the organization.

📝 Sample Projects

• Analyzing website traffic data to identify trends and optimize user experience
• Coordinating a marketing campaign to promote a new AI product or service
• Managing social media accounts to engage with audiences and drive brand awareness

ASSUMPTION: The specific projects may vary depending on the company's current marketing initiatives and the candidate's areas of focus within the marketing department.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the company?
• What are the most pressing marketing challenges facing the company, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: These questions may vary depending on the candidate's individual interests and the specific aspects of the role they wish to clarify.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant marketing skills and experiences
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and adaptability
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.