Performance Marketing Manager (Contractor)
Sui Foundation📌 Core Information
🔹 Job Title: Performance Marketing Manager (Contractor)
🔹 Company: Sui Foundation
🔹 Location: Remote
🔹 Job Type: Contract (Long-term, Full-time schedule)
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
The Performance Marketing Manager will lead paid media and growth marketing initiatives across digital channels for the Sui Foundation. This role is critical in driving awareness, engagement, and user acquisition for the Sui blockchain platform. You'll work collaboratively within a global marketing team to develop and implement strategic paid campaigns while continuously optimizing performance metrics to support Sui's mission of onboarding the next billion users to web3.
📋 Key Responsibilities
✅ Develop and implement performance marketing strategies across paid social, search, sponsored media, and programmatic ads
✅ Conceptualize creative digital campaigns and manage the complete campaign lifecycle from planning to reporting
✅ Collaborate with cross-functional teams (events, design, product, analytics) to align with broader marketing goals
✅ Continuously optimize campaigns to improve key metrics (reach, CTR, CPA, conversion rates)
✅ Identify growth opportunities through data-driven insights and testing
✅ Monitor and analyze market trends, competitor activities, and channel performance
✅ Explore and evaluate new channels for performance marketing opportunities
🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of proven experience as a performance/growth marketer with strong track record in paid digital campaigns
Skills:
- Strong analytical skills and proficiency in web/marketing analytics tools
- Ability to develop and execute data-driven marketing strategies
- Hands-on campaign optimization expertise
- Experience with A/B testing and conversion rate optimization
- Exceptional problem-solving skills and attention to detail
- Excellent cross-functional communication abilities
- Web3 experience preferred
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As this is a contractor position, it likely offers competitive rate-based compensation but may not include traditional employee benefits. Contract rates for Performance Marketing Managers with blockchain experience typically range higher than industry averages due to the specialized nature of web3 marketing.
📌 Applicant Insights
🔍 Company Context
Industry Position: The Sui Foundation supports the Sui blockchain, a first-of-its-kind Layer 1 blockchain and smart contract platform designed to make digital asset ownership accessible to everyone.
Company Size: Not specified
Company Stage: Growth stage within the blockchain/web3 ecosystem
ASSUMPTION: Based on the description, Sui Foundation appears to be an established entity in the blockchain space with a focus on growth and mass adoption. As a foundation supporting a Layer 1 blockchain, it likely operates with a mix of technical and non-technical teams focused on ecosystem development.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant growth potential noted as part of "a world-class team with immense growth potential"
ASSUMPTION: This role likely reports to a Marketing Director or CMO and works closely with the broader marketing organization. The role appears to have considerable autonomy in strategy development while collaborating cross-functionally, suggesting a flat organizational structure common in web3 organizations.
🌍 Location & Work Environment
Office Type: 100% Remote
Geographic Context: Global opportunity with no location restrictions mentioned
Work Schedule: Full-time schedule (as stated for this contract role)
Regional Considerations: The company welcomes applicants from around the globe, suggesting a truly international team with potential for asynchronous collaboration across time zones
💼 Interview & Application Insights
Typical Process: For remote blockchain organizations, typically includes initial screening, technical/skills assessment, team fit interviews, and possibly case studies demonstrating paid marketing expertise
Key Assessment Areas: Proven track record in performance marketing, analytical capabilities, campaign optimization experience, web3 knowledge, and cross-functional collaboration skills
Application Tips: Highlight specific metrics and results from previous performance marketing campaigns, demonstrate knowledge of blockchain/web3 marketing challenges, and showcase experience with data-driven optimization
ATS Keywords: performance marketing, paid media, growth marketing, digital campaigns, CTR optimization, CPA, conversion rates, A/B testing, analytics, web3, blockchain
ASSUMPTION: These insights are based on standard hiring practices in the web3 and performance marketing space and may vary based on Sui Foundation's specific processes.
🛠️ Tools & Technologies
While specific tools aren't mentioned, this role typically involves:
- Paid advertising platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads)
- Analytics tools (Google Analytics, Mixpanel, Amplitude)
- A/B testing platforms (Optimizely, VWO)
- Marketing automation platforms
- Programmatic advertising platforms
- Data visualization tools
ASSUMPTION: These tools represent industry-standard technologies for performance marketing and are not explicitly mentioned in the job description.
👔 Cultural Fit Considerations
Company Values: Based on stated principles: transparency, open communication, community engagement, decentralization, and individual ownership
Work Style: Collaborative across functions, autonomous in execution, data-driven decision making
Self-Assessment:
- Are you comfortable working in a fast-paced, evolving industry like blockchain/web3?
- Do you thrive in remote work environments that require self-motivation and independent problem-solving?
- Are you passionate about decentralization and expanding access to blockchain technology?
- Can you balance creative marketing approaches with rigorous data analysis?
ASSUMPTION: These cultural elements are inferred from the company's stated mission, vision, and principles, as well as the nature of the work described.
⚠️ Potential Challenges
- Marketing blockchain/web3 technologies requires educating audiences unfamiliar with complex technical concepts
- The role spans multiple marketing channels requiring broad expertise and constant adaptation
- Remote work across global time zones may require flexible scheduling and asynchronous communication
- Web3 marketing operates in an evolving regulatory landscape that varies by region
ASSUMPTION: These challenges are common in performance marketing roles within the blockchain industry and may vary based on specific organizational factors.
📈 Similar Roles Comparison
This Performance Marketing Manager role differs from traditional digital marketing positions through its focus on blockchain technology and web3 user acquisition. Unlike standard performance marketing roles that might focus on e-commerce or SaaS products, this position requires understanding the unique value propositions of blockchain technology and the specific user journeys relevant to web3 adoption. The role appears more strategic than purely execution-focused performance marketing positions in more established industries.
ASSUMPTION: This comparison is based on standard industry patterns for performance marketing roles across different sectors.
📝 Sample Projects
- Developing and launching multi-channel acquisition campaigns to drive new user sign-ups to Sui blockchain tools or apps
- Creating a paid media strategy for promoting Sui blockchain developer resources to increase ecosystem growth
- Implementing A/B testing across landing pages to optimize conversion rates for key actions
- Analyzing cross-channel performance data to reallocate budget to highest-performing acquisition sources
- Collaborating with community teams to amplify organic reach through strategic paid promotion
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical performance marketing objectives in the blockchain space.
❓ Key Questions to Ask During Interview
- How does performance marketing integrate with Sui's broader community-building and ecosystem growth strategies?
- What metrics do you consider most important for measuring success in user acquisition for Sui's blockchain products?
- How does the marketing team collaborate with technical teams to effectively communicate complex blockchain concepts to target audiences?
- What are the current priority markets or audience segments for Sui's growth initiatives?
- How does Sui Foundation approach regulatory considerations in marketing across different global regions?
- What technologies or innovations on the Sui blockchain present the most compelling opportunities for user acquisition?
ASSUMPTION: These questions are suggested based on the role type and blockchain industry context, and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research deeply: Familiarize yourself with Sui blockchain technology, its unique features (object-centric model, Move programming language), and its position in the Layer 1 blockchain ecosystem
- Prepare your application: Highlight metrics-driven results from previous performance marketing campaigns, particularly any experience with web3/crypto audiences
- Optimize your resume: Include key terms like "performance marketing," "paid media optimization," "CTR/CPA improvement," "data-driven marketing," and "web3 marketing" to pass ATS screening
- Portfolio preparation: Gather case studies of successful campaigns you've managed, with clear metrics showing impact
- Network: Connect with current Sui Foundation team members on LinkedIn or participate in Sui community events to better understand the ecosystem
- Follow up: After applying, engage with Sui Foundation content on social platforms to demonstrate genuine interest in their mission