🔹 Job Title: Performance Marketing Manager
🔹 Company: Cashrewards
🔹 Location: Remote
🔹 Job Type: Not specified
🔹 Category: 🎯 Performance Marketing
As a Performance Marketing Manager at Cashrewards, you'll be pivotal in driving growth through strategic paid media campaigns. You'll focus on member activation with targeted messaging while contributing to the company's rapid expansion. This role sits at the intersection of media planning, channel strategy, budget management, and campaign reporting, with emphasis on both user acquisition and retention across digital channels.
ASSUMPTION: Based on the description, this appears to be a mid to senior role requiring significant previous experience in performance marketing, though the exact level isn't explicitly stated.
ASSUMPTION: The role likely involves budget management authority, though specific budget sizes aren't mentioned in the listing.
Education: Not specified
Experience: Previous experience in performance marketing required, with proven success scaling user acquisition and retention, and implementing large-scale campaigns
Skills:
ASSUMPTION: While not explicitly stated, this role likely requires a bachelor's degree in marketing or a related field, which is standard for mid-to-senior marketing positions.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Performance Marketing Manager roles in Australia typically range from AUD 90,000-140,000 depending on experience level, with remote positions often commanding competitive compensation packages to attract top talent.
Industry Position: Cashrewards operates in the cashback/rewards space, connecting consumers with merchant partners
Company Size: Not specified
Company Stage: Description mentions "rapidly expanding business," suggesting growth stage
ASSUMPTION: Cashrewards appears to be a growth-stage company in the e-commerce/fintech sector, likely with an established member base they're looking to expand through performance marketing initiatives.
Career Level: Mid to Senior level
Reporting Structure: Not specified, but likely reports to a Head of Marketing or Director of Growth
Team Size/Composition: Role sits within the Growth Marketing team, working closely with Brand, Creative, and Retail teams
Growth Opportunities: Potential paths toward Director of Performance Marketing or broader digital marketing leadership
ASSUMPTION: This position likely involves both hands-on campaign management and strategic planning, with potential for developing team leadership skills. The multi-team collaboration suggests visibility across the organization.
Office Type: Remote
Geographic Context: No specific location requirements mentioned
Work Schedule: Not specified
Regional Considerations: As a remote role, applicants may have flexibility regarding working hours and location
ASSUMPTION: As a remote position for an Australian company, the role may still require alignment with Australian business hours for team collaboration, though this isn't explicitly stated.
Typical Process: Performance marketing roles typically involve initial screening, skill assessment (possibly requiring campaign analysis or strategy development), and panel interviews with marketing leadership and cross-functional stakeholders
Key Assessment Areas: Strategic thinking, channel expertise, analytical abilities, campaign optimization experience, communication skills
Application Tips: Highlight specific campaign metrics and results, demonstrate channel-specific expertise, showcase analytical capabilities and strategic thinking
ATS Keywords: performance marketing, user acquisition, retention, CAC, ROAS, media planning, digital channels, Google Ads, programmatic, social media advertising, analytics, optimization
ASSUMPTION: These insights are based on standard practices for performance marketing roles in growth-stage companies.
ASSUMPTION: Familiarity with CRM systems, A/B testing platforms, and attribution modeling tools would likely be beneficial though not explicitly mentioned.
Company Values: The listing suggests a data-driven, collaborative culture with focus on growth and innovation
Work Style: Collaborative across teams (Brand, Creative, Retail), analytical, results-oriented, experimental
Self-Assessment: Consider if you thrive in dynamic, growth-focused environments, enjoy both strategic planning and tactical execution, and can balance data-driven decision making with creative collaboration
ASSUMPTION: These cultural elements are inferred from the job description's emphasis on cross-team collaboration, data analysis, and experimentation.
The role involves managing multiple channels simultaneously while achieving specific KPIs (CAC, MAU, CRM). Working remotely while collaborating across multiple teams may require strong communication skills. The "rapidly expanding business" environment may involve shifting priorities and the need to adapt quickly.
ASSUMPTION: These potential challenges are inferred from the multi-channel responsibility, cross-team collaboration requirements, and growth-stage company context.
This Performance Marketing Manager role differs from traditional Digital Marketing Manager positions by focusing specifically on paid acquisition channels and measurable performance metrics. Unlike Growth Marketing roles that might include product-led growth, this position emphasizes media planning and channel optimization. Compared to a Media Buyer, this role has broader strategic responsibilities beyond execution.
ASSUMPTION: This comparison is based on standard industry role delineations and the specific focus areas mentioned in the job description.
ASSUMPTION: These projects are illustrative examples based on the responsibilities and objectives mentioned in the job description.
ASSUMPTION: These questions are suggested based on the performance marketing focus and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.