🔹 Job Title: Performance Marketing Manager
🔹 Company: My Little Mascara Club
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
My Little Mascara Club is seeking an experienced Performance Marketing Manager to lead their digital advertising strategies and affiliate program. This role will be responsible for promoting the brand and its #createhappy mission across multiple channels, focusing on customer acquisition, conversion optimization, and driving measurable marketing performance.
ASSUMPTION: This is a full-time position based on the comprehensive nature of responsibilities and seniority level, though the job type was not explicitly stated in the original listing.
✅ Collaborate with the Director of New Customer Growth/CEO to establish overall digital advertising strategy
✅ Execute and track digital advertising campaigns across all paid channels (SEM/PPC, paid social, retargeting, affiliates)
✅ Manage campaign launches and optimize for performance, focusing on ROAS targets
✅ Quickly pivot strategies when campaigns underperform
✅ Manage accurate attribution through GTM and partner support
✅ Monitor competition and market trends to optimize spend and performance
✅ Plan, execute, and measure conversion experiments and tests
✅ Identify critical conversion points and optimize user funnels
✅ Collaborate with internal teams to ensure brand-aligned messaging
✅ Manage vendor/agency relationships, including project management and communications
✅ Lead the company's demand generation activities
✅ Create and publish content that resonates with the target audience
✅ Continuously measure, monitor, and optimize marketing efforts
Education: Not specified
Experience: 7+ years in performance/digital marketing (at least 3+ years in DTC, ideally ecommerce)
Skills:
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Based on the seniority level (7+ years experience requirement) and scope of responsibilities, this role likely commands a competitive salary in the upper range for digital marketing management positions in the DTC space.
Industry Position: Direct-to-Consumer (DTC) mascara brand with a focus on subscription services
Company Size: Likely small to medium-sized
Company Stage: Growth-stage company
ASSUMPTION: Based on the company name and references to DTC ecommerce, My Little Mascara Club appears to be a subscription-based mascara service. The relatively flat organizational structure (reporting to Director/CEO) and emphasis on agility suggests a growth-stage company rather than an established enterprise.
Career Level: Senior
Reporting Structure: Reports to Director of New Customer Growth/CEO
Team Size/Composition: Not specified
Growth Opportunities: Potential for leadership growth given close collaboration with executive leadership
ASSUMPTION: This appears to be a senior individual contributor role based on the experience requirements and strategic responsibilities. The direct reporting line to leadership suggests this role has high visibility and potential for career advancement.
Office Type: Not specified
Geographic Context: United States (nationwide)
Work Schedule: Not specified
Regional Considerations: Position appears to be available throughout the US without specific regional focus
ASSUMPTION: Since the location is simply listed as "United States" without specifying a city or state, this position may be remote-friendly, though this is not explicitly stated. The company culture appears to emphasize a positive, high-energy environment based on references to being "happy" and "awesome."
Typical Process: Application with cover letter emphasized in the listing, likely followed by screening and interviews with marketing leadership and CEO
Key Assessment Areas: Technical marketing knowledge, analytical abilities, campaign performance history, cultural fit with company's positive mission
Application Tips: The job posting specifically requests a cover letter explaining why you believe you're a fit for the role. Highlight measurable marketing performance results, especially in DTC contexts.
ATS Keywords: performance marketing, digital advertising, DTC, ecommerce, ROAS, PPC, SEM, SEO, paid social, retargeting, affiliates, conversion optimization, GTM, attribution, Shopify, WordPress, Photoshop
ASSUMPTION: Based on standard practices for marketing roles at this level, the interview process likely includes demonstration of past campaign success and possibly case studies or practical assessments of marketing strategy development.
Explicitly mentioned:
Implied based on responsibilities:
ASSUMPTION: While only a few specific tools are mentioned, the responsibilities indicate the need for proficiency with standard digital marketing platforms. The specific marketing tech stack may be discussed during interviews.
Company Values: The company emphasizes happiness (#createhappy mission), positivity, and helping women "feel better about themselves"
Work Style: Fast-paced, high-energy, self-motivated, team-oriented
Self-Assessment: Consider if you:
ASSUMPTION: Based on the casual, friendly tone of the job listing ("we might be BFFs!"), the company likely has an informal, collaborative culture with an emphasis on positivity and initiative.
Based on the job description, potential candidates should consider:
ASSUMPTION: While not explicitly stated, the wide range of responsibilities suggests this role may require significant time management skills and comfort with wearing multiple hats, which is common in growth-stage companies.
This Performance Marketing Manager role differs from standard digital marketing positions in several ways:
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles. In many larger organizations, these responsibilities might be split across multiple positions.
Based on the listed responsibilities, a Performance Marketing Manager at My Little Mascara Club might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common objectives for performance marketing in DTC subscription businesses.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.