Performance Marketing Manager
Redbarn Pet Products📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Redbarn Pet Products
🔹 Location: Long Beach, California, United States
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As the Performance Marketing Manager at Redbarn Pet Products, you'll be responsible for driving consumer demand through media and merchandising strategies across multiple e-commerce platforms. Reporting to the Vice President of eCommerce & Digital Experience, you'll collaborate with cross-functional teams to ensure strong growth for Redbarn brands (Redbarn / Pawstruck). This strategic role requires expertise in performance marketing, retail media, and data-driven decision making to accelerate profitable growth across Amazon, DTC platforms, and other digital channels.
ASSUMPTION: This is a mid to senior-level position based on the reporting structure, strategic responsibilities, and years of experience required. The position appears to have significant impact on digital revenue growth for the company.
📋 Key Responsibilities
- ✅ Design and implement holistic performance marketing strategies across paid acquisition, lifecycle marketing, content, SEO, influencer, and affiliate channels to drive measurable growth
- ✅ Collaborate with media agencies to execute, manage, and optimize retailer media campaigns to meet or exceed benchmarks
- ✅ Work with VP of eCommerce to define investment models for planning and budgeting
- ✅ Leverage platform data to create audience-first strategies that accelerate profitable growth
- ✅ Deliver measurable ROI and incremental sales through performance media KPIs
- ✅ Partner with National Account Managers, Brand Leads, and Innovation Leads to develop GTM strategies via multi-channel media activation
- ✅ Provide strategic leadership for trafficking, management, and optimization of advertising campaigns
- ✅ Deliver regular performance reports (weekly, monthly, quarterly, yearly) with strategic recommendations
- ✅ Create full-funnel media strategies to drive demand and conversion through digital media and merchandising activation
- ✅ Evaluate competitive activity to optimize Redbarn's media strategy based on market behaviors
- ✅ Collaborate with Data Insights Manager to review campaign performance and leverage Amazon Marketing Cloud data for continuous optimization
- ✅ Identify and establish best practices for creative execution and promotional event support
- ✅ Communicate campaign performance and provide insights on technology, data, optimization, and quality assurance
- ✅ Align media KPIs with Sell-In growth and Sell-Out acceleration
- ✅ Lead advancement of retail media capabilities and understanding across the organization
- ✅ Develop keyword, lifestyle, segment, and affinity strategies to drive brand awareness, consideration, and conversion
- ✅ Manage retailer media budgets and reconcile invoicing with agency partners
- ✅ Develop strategies to grow Redbarn's digital share and market share
- ✅ Train internal stakeholders on high-level funnel activations across digital retail media
ASSUMPTION: The role involves substantial budget management authority and strategic decision-making power, though specific budget amounts are not mentioned in the original listing.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent years of experience
Experience: 8+ years of media experience with proven business results and organizational leadership; 4+ years in the programmatic industry with hands-on experience with AMS, DSP, Walmart Connect, Google, Meta
Skills:
- Expert knowledge of programmatic technology, platforms, and partner solutions
- Media strategies and performance marketing expertise
- Amazon Media certification
- Excellent verbal, written communication, and presentation skills
- Strong analytical abilities and advanced Excel knowledge (VLOOKUP, XLOOKUP, SUMIFS, etc.)
- Collaborative mindset and team player attitude
- Detail-oriented with strong project management capabilities
- Critical thinking and problem-solving abilities
- Experience with cross-functional team collaboration
- Previous agency management experience
- Deep understanding of Amazon & retail media ecosystems
- Experience with media analysis, attribution models, and consumer insights
ASSUMPTION: While the listing separates "Key Skills" from "Desired Skills," the comprehensive list above includes what appear to be the essential qualifications for success in the role, as the distinction between required and preferred qualifications isn't completely clear in the original posting.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) with company match
- Flexible/Health Spending Accounts
- Voluntary Benefits
- Pet Insurance
- Life and Accidental Death & Dismemberment Insurance
- Paid Vacation / Paid Sick
- Hybrid Work Schedule
- Employee Pet Food Discounts
- Complimentary Office Snacks
Industry Comparison: The benefits package appears competitive within the pet industry and for marketing roles in Southern California. The hybrid work schedule and pet-related perks (discounts, pet insurance) align with the company's industry focus.
ASSUMPTION: Based on the seniority level, required experience, and location in Long Beach, California, a role of this nature likely commands a salary in the $100,000-$150,000 range, plus potential bonuses or incentives tied to performance metrics, though this is an industry estimate and not stated in the listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Redbarn Pet Products is a 28-year veteran in the pet industry and remains one of the few founder-owned and operated brands. They specialize in high-quality, innovative dog food, chews, and treats, with recent expansion into the pet food category approximately five years ago.
Company Size: Not specified in the listing
Company Stage: Established brand in growth phase, particularly with their expansion into the food category
ASSUMPTION: Based on the company's 28-year history, founder ownership, and recent category expansion, Redbarn appears to be a mid-sized, established company experiencing growth. The emphasis on being founder-operated suggests a potentially strong company culture with direct leadership involvement.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the Vice President of eCommerce & Digital Experience
Team Size/Composition: Works collaboratively with VP of eCommerce, Amazon, DTC & Marketplace National Account Managers, Lifecycle Manager, Brand Marketers, Creative Leads, Social Media Manager, Business Analysts & DTC Operations Manager
Growth Opportunities: Potential paths into VP-level roles in digital marketing, e-commerce, or broader marketing leadership
ASSUMPTION: This role appears to be a key strategic position with significant cross-functional leadership responsibilities. While not explicitly stated, the position likely involves managing relationships with external agencies rather than directly managing a large internal team. The broad visibility across departments suggests opportunities for career advancement into senior leadership roles.
🌍 Location & Work Environment
Office Type: Hybrid work schedule offered
Geographic Context: Long Beach is part of the greater Los Angeles area, offering a coastal lifestyle with relatively high cost of living. The area has a growing tech and e-commerce presence, though not as concentrated as Silicon Valley or Seattle.
Work Schedule: Full-time with hybrid flexibility mentioned in benefits
Regional Considerations: Southern California offers excellent quality of life but comes with higher living costs and potential commute challenges. The hybrid work model helps balance these factors.
ASSUMPTION: While the listing mentions a hybrid work schedule, the degree of flexibility (days in office vs. remote) isn't specified. Given the collaborative nature of the role and cross-functional interactions, it likely requires regular in-office presence with some flexibility for remote work.
💼 Interview & Application Insights
Typical Process: For senior marketing roles of this nature, expect multiple rounds including initial screening, panel interviews with key stakeholders (likely including the VP of eCommerce), possibly a presentation or case study demonstrating media strategy expertise, and final executive interviews.
Key Assessment Areas: Expertise in retail media platforms, strategic thinking, analytical capabilities, cross-functional collaboration skills, and demonstrable ROI from previous campaign management.
Application Tips: Highlight quantifiable results from previous media campaigns, experience with pet/CPG brands, and expertise with the specific platforms mentioned (Amazon, Walmart Connect, Google, Meta).
ATS Keywords: Performance marketing, retail media, Amazon Marketing Cloud, programmatic, DSP, AMS, Walmart Connect, media optimization, ROI, e-commerce, paid media, Google Ads, Meta Ads, attribution modeling, CPG marketing
ASSUMPTION: These insights are based on standard practices for senior marketing roles in consumer goods companies and the specific platforms mentioned in the job description.
🛠️ Tools & Technologies
- Amazon Marketing Services (AMS)
- Amazon DSP (OTT, Twitch, Audiences)
- Walmart Connect
- Google Advertising platforms
- Meta (Facebook/Instagram) Advertising
- PacVue/Skai
- Excel (advanced functions)
- Attribution and media mix modeling tools
- Amazon Marketing Cloud
- Chewy advertising platform
ASSUMPTION: While specific analytics platforms beyond those mentioned aren't specified, proficiency with standard marketing analytics tools, data visualization platforms, and project management software would likely be beneficial for this role.
👔 Cultural Fit Considerations
Company Values: Integrity, quality, and innovation are explicitly mentioned as company focus areas. As a founder-owned company with a 28-year history, there's likely an emphasis on long-term relationships and strategic growth.
Work Style: The position description repeatedly emphasizes collaboration and cross-functional partnerships, suggesting a highly collaborative environment where alignment and communication are essential.
Self-Assessment: Potential applicants should consider:
- Are you comfortable working directly with leadership in a founder-led organization?
- Do you thrive in highly collaborative environments requiring alignment across multiple teams?
- Can you balance data-driven decision making with creative marketing approaches?
- Are you passionate about or interested in the pet industry?
ASSUMPTION: The emphasis on being founder-operated for 28 years suggests a company culture that values longevity, stability, and possibly traditional business approaches balanced with innovation, though specific cultural elements aren't directly addressed in the listing.
⚠️ Potential Challenges
- The role spans numerous platforms and marketing channels, requiring broad expertise and potential context-switching
- Balancing agency management with internal stakeholder alignment may require strong diplomacy skills
- The expectation to provide training to NAMs and other stakeholders suggests a teaching/mentoring component beyond direct execution
- Working within a founder-led organization may require adaptability to established vision and processes
- The dual-brand focus (Redbarn / Pawstruck) may require managing distinct marketing approaches for different target audiences
ASSUMPTION: These potential challenges are inferred from the responsibilities listed and the company context provided. The actual challenges may vary based on internal structures and team dynamics not visible in the job description.
📈 Similar Roles Comparison
This Performance Marketing Manager role differs from traditional marketing manager positions by its heavy emphasis on retail media platforms and e-commerce performance. Compared to similar roles in the industry:
- vs. Brand Marketing Manager: More focused on performance metrics and conversion than brand building, though brand awareness remains a component
- vs. Digital Marketing Manager: Specifically centered on retail media platforms rather than broader digital marketing channels
- vs. Media Buyer: More strategic and cross-functional, with broader business impact responsibilities beyond media buying
- vs. E-commerce Manager: Focused specifically on the media and advertising aspects of e-commerce rather than overall platform management
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Amazon Prime Day Campaign Strategy: Developing integrated media, merchandising, and promotion strategies to maximize sales during key retail events
- Cross-Platform Attribution Model: Creating a framework to understand the impact of advertising across multiple retail platforms (Amazon, Walmart, Chewy) on overall brand performance
- New Product Launch Media Plan: Designing full-funnel media strategies for new product introductions, from awareness through conversion
- Budget Optimization Analysis: Analyzing performance data to recommend budget reallocation across platforms to maximize ROAS
- Retail Media Training Program: Developing educational materials to upskill National Account Managers on retail media capabilities and strategies
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical activities for performance marketing managers in e-commerce companies.
❓ Key Questions to Ask During Interview
- "How do you measure success for this role in the first 3, 6, and 12 months?"
- "What is the current allocation of media spend across platforms, and what changes are you considering?"
- "How do the Redbarn and Pawstruck brands differ in terms of target audience and marketing approach?"
- "What are the biggest challenges or opportunities you see in the current retail media strategy?"
- "How does the performance marketing function collaborate with brand marketing to ensure consistent messaging?"
- "What tools or technologies are you planning to implement or optimize in the coming year?"
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They're designed to demonstrate your strategic thinking while gathering important information about expectations and challenges.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight relevant experience with the specific platforms mentioned (AMS, DSP, Walmart Connect, Google, Meta), including quantifiable results
- Prepare a portfolio of successful media campaigns, ideally with ROI metrics and creative examples
- Research Redbarn and Pawstruck products to understand their positioning, target markets, and competitive landscape
- Connect with current/former employees on LinkedIn to gain insights into company culture and expectations
- Optimize your application by including key terms from the job description in your resume and cover letter, such as "performance marketing," "retail media," "programmatic," "Amazon Marketing Cloud," and platform-specific experience
- Prepare to discuss specific examples of how you've measured and improved marketing ROI in previous roles
- Verify your eligibility as the position requires authorization to work in the United States on a full-time basis