📌 Core Information
🔹 Job Title: Performance Marketing Executive
🔹 Company: Q Communications
🔹 Location: Dubai, Jumeirah Lake Towers (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing online marketing campaigns
- Measuring and reporting campaign performance
- Identifying trends and optimizing spend based on insights
- Collaborating with internal teams to drive conversions and achieve marketing goals
ASSUMPTION: This role requires a blend of creativity, strong analytical skills, and a keen interest in staying up-to-date with the latest marketing trends. It is ideal for a proactive individual with a strong quantitative background and up to 2 years of experience in performance or digital marketing.
📋 Key Responsibilities
✅ Assist in developing and implementing social media marketing strategies to engage audiences and drive account growth.
✅ Measure and report the performance of all digital marketing campaigns, assessing against set campaign goals.
✅ Identify trends, audit performance, and optimize spend and performance based on insights.
✅ Conduct strategic competitor analysis using tools such as the ads library and Google Transparency Center.
✅ Brainstorm new and creative growth strategies and campaign ideas.
✅ Analyze data to identify problems and opportunities.
✅ Review new technologies and keep the company at the forefront of developments in digital marketing.
✅ Collaborate with internal departments across teams such as social media, content, and PR.
✅ Develop and execute performance strategies tailored to each stage of the marketing funnel, ensuring full-funnel campaign effectiveness.
✅ Assist in deploying successful marketing campaigns and oversee their implementation from ideation to execution.
✅ Stay on top of marketing trends and tools, and proactively seek opportunities to upskill.
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and creative campaign development. Strong communication and collaboration skills are essential for working effectively with internal teams.
🎯 Required Qualifications
Education: Bachelor's degree (or higher) in any related field with a strong quantitative background.
Experience: Proven experience up to 2 years in performance/digital marketing.
Required Skills:
- Practical and thorough knowledge of digital marketing tools, including Meta Ads Manager and other media buying channels.
- Understanding of analytics and current online marketing concepts, strategies, and best practices.
- Proven ability to set up and manage conversion tracking using tools such as Meta Pixel, Google Tag Manager, and UTM parameters.
- Familiarity with Google Analytics (GA4), CMS web-analytics, attribution models, and marketing dashboards.
- Proficiency in Microsoft Excel (pivot tables, VLOOKUP, etc.) and PowerPoint for performance reporting. Experience with Looker Studio and Power BI is a plus.
- Strong technical and data analysis skills.
- Creative mindset with strong campaign ideation abilities and attention to detail.
- Strategic and analytical thinking with the ability to translate quantitative and qualitative data into marketing strategies.
- Excellent written and communication skills.
- Self-motivated with a can-do approach, and willing to take on new challenges.
- Basic understanding of SEO and Google Analytics.
Preferred Skills:
- Experience with Looker Studio and Power BI.
- Fluency in Arabic.
ASSUMPTION: Candidates with relevant experience in managing in-house digital performance marketing at technology companies (such as e-commerce, retail, FMCG, hospitality) are preferable.
💰 Compensation & Benefits
Salary Range: AED 40,000 - 60,000 per annum (Based on experience and qualifications)
Benefits:
- Professional Development
- Flexible Work Environment
- Diversity and Inclusion
- Community Engagement
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available.
ASSUMPTION: The salary range is estimated based on industry standards for a performance marketing executive with 0-2 years of experience in Dubai. Benefits are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services. Q Communications specializes in public relations strategies and marketing concepts, focusing on getting the conversation started and ensuring their approach is anything but mundane.
Company Size: 11-50 employees. As a mid-sized company, Q Communications offers a dynamic work environment with opportunities for growth and collaboration.
Founded: 2010. Q Communications has been operating in the UAE since its founding and has since expanded to include offices in Abu Dhabi and Manchester.
Company Description:
- Q Communications is a dynamic communications firm that specializes in public relations strategies and marketing concepts.
- The company aims to get the conversation started and ensure its approach is anything but mundane.
- Q Communications looks at life and everything in it from a different angle to provide unique and effective communication strategies.
Company Specialties:
- Public Relations
- Model Placements & Photography Styling
- Events
- Copy Writing - English & Arabic
- Performance Marketing
- Social Media Marketing
- Graphic Design
- Videography and Photography
- English and Arabic Copy Writing
- Crisis Communications and Management
Company Website: http://www.qcomms.ae
ASSUMPTION: Q Communications is a well-established communications agency with a strong focus on public relations and marketing. The company's unique approach to communications sets it apart in the industry.
📊 Role Analysis
Career Level: Early Career. This role is ideal for recent graduates or individuals with up to 2 years of experience in performance or digital marketing.
Reporting Structure: The Performance Marketing Executive will report directly to the Performance Manager.
Work Arrangement: Hybrid. The role offers a flexible work arrangement with a combination of on-site and remote work options.
Growth Opportunities:
- Progression to a Senior Performance Marketing Executive role.
- Expansion of responsibilities to include team management and mentoring.
- Potential to work on international accounts and projects.
ASSUMPTION: Q Communications offers growth opportunities for employees who demonstrate strong performance and a commitment to professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a hybrid work arrangement.
Office Location(s): JLT, Cluster W, Liwa Oaks Offices, 3108, Dubai, Dubai, AE and Yas Creative Hub, Yas Island, Abu Dhabi, AE
Geographic Context:
- Dubai is a major commercial hub and a popular destination for expatriates, offering a multicultural environment and a high standard of living.
- Abu Dhabi, the capital of the UAE, is a major political and cultural center with a growing business scene.
- The UAE has a thriving digital marketing industry, with numerous opportunities for growth and innovation.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options available.
ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, with the opportunity to work from home and enjoy the benefits of an on-site office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations.
- Background check and reference verification for the final candidate.
Key Assessment Areas:
- Analytical skills and data-driven decision-making.
- Creativity and strategic thinking.
- Communication and collaboration skills.
- Technical proficiency in digital marketing tools and platforms.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment.
- Demonstrate your understanding of the company's unique approach to communications and how your skills and experiences align with their values and mission.
ATS Keywords: Performance Marketing, Digital Marketing, Social Media Marketing, Campaign Management, Google Analytics, Microsoft Excel, Data Analysis, Creative Thinking, Strategic Thinking, Communication Skills, SEO, Media Buying, Conversion Tracking, Analytics Tools, Team Collaboration, Trend Analysis
ASSUMPTION: Q Communications uses an Applicant Tracking System (ATS) to manage and streamline the application process. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- UTM parameters
- Microsoft Excel
- PowerPoint
- Looker Studio
- Power BI
- SEO tools (e.g., SEMrush, Ahrefs)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Connection
- Creativity
- Respect
- Communication
- Passion
Work Style:
- Dynamic and fast-paced work environment.
- Collaborative and team-oriented culture.
- Focus on professional development and growth opportunities.
- Flexible work arrangements to support work-life balance.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you a strong communicator with excellent written and verbal skills?
- Do you have a creative mindset and the ability to think strategically?
- Are you comfortable working in a team and collaborating with internal departments?
- Do you have a strong quantitative background and a keen interest in staying up-to-date with the latest marketing trends?
ASSUMPTION: Q Communications values a diverse and inclusive work environment that fosters creativity, collaboration, and professional growth. Candidates who align with these values and work style preferences are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously.
- Keeping up with the latest trends and tools in the fast-paced digital marketing industry.
- Working in a hybrid environment, balancing remote work and on-site collaboration.
- Adapting to a dynamic work environment with changing priorities and responsibilities.
ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- This role is similar to a Junior Digital Marketing Specialist or Junior Performance Marketing Specialist, with a focus on campaign management, data analysis, and strategic planning.
- In the UAE, the average salary for a Junior Digital Marketing Specialist ranges from AED 30,000 to AED 50,000 per annum, depending on experience and qualifications.
- Career progression in this role could lead to positions such as Senior Performance Marketing Executive, Digital Marketing Manager, or Marketing Director.
ASSUMPTION: While this role shares similarities with other digital marketing positions, it is unique in its focus on performance marketing and the opportunity to work with a dynamic and well-established communications agency.
📝 Sample Projects
- Developing and implementing a social media marketing strategy to increase engagement and drive account growth for a luxury hospitality client.
- Conducting a comprehensive audit of a retail client's digital marketing performance and optimizing spend and performance based on insights.
- Collaborating with internal teams to create and execute a full-funnel marketing campaign for an e-commerce client, driving conversions and achieving marketing goals.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the collaborative nature of the role. Candidates should be prepared to discuss their relevant experiences and how they align with these project examples.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the team structure and dynamic for this role?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team environment.
- Demonstrate your understanding of the company's unique approach to communications and how your skills and experiences align with their values and mission.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
