Performance Marketing - Copywriter
Level Agency📌 Core Information
🔹 Job Title: Performance Marketing - Copywriter
🔹 Company: Level Agency
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: ✍️ Copywriting & Content Writing, 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As a Performance Marketing Copywriter at Level Agency, you'll craft conversion-focused copy across multiple digital channels while collaborating with cross-functional teams. You'll leverage AI tools to enhance creativity and efficiency while maintaining strategic alignment with client goals. This role combines creative writing talent with data-driven performance marketing expertise to drive measurable results.
ASSUMPTION: Based on the description mentioning "Customer Experience team" and performance marketing focus, this appears to be a mid-level creative role that bridges marketing strategy and creative execution, with significant emphasis on digital channels and measurable outcomes.
📋 Key Responsibilities
- ✅ Craft conversion-focused copy for social ads, banners, landing pages, websites, emails, and video scripts
- ✅ Use generative AI tools to support ideation, drafting, research, and inspiration
- ✅ Collaborate with art directors, designers, and marketing strategists to align copy with visual direction and campaign goals
- ✅ Conduct audience research to develop messaging that resonates and converts
- ✅ Edit and proofread work for clarity, accuracy, and brand alignment
- ✅ Contribute to internal training, brainstorms, and thought leadership efforts
🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years of copywriting experience (agency experience preferred)
Skills:
- Strong digital copywriting portfolio across various platforms
- Understanding of performance marketing channels
- Ability to write clear, concise, conversion-focused copy
- Experience with generative AI tools (ChatGPT, Claude, Jasper, etc.)
- Understanding of marketing KPIs (CTR, CVR, ROAS, etc.)
- Detail-oriented editing and proofreading
- Collaborative communication skills
- Familiarity with Asana (preferred)
ASSUMPTION: While no specific education requirements are mentioned, the role likely expects at least a bachelor's degree in marketing, communications, English, or related field based on industry standards for similar positions.
💰 Compensation & Benefits
Salary Range: $40,000 - $65,000 depending on experience
Benefits:
- 🌴 Unlimited PTO
- 🚼 12 weeks of Paid Parental Leave
- 🤕 8 weeks of Paid Family Leave
- 📅 12 Paid Holidays with 2 Additional Floating Holidays
- ☀️ Summer Fridays
- ⚕️ 4 Competitive Medical Plan Options
- 100% Employer-paid Vision and Dental
- 🐾 Pet Insurance
- 💰 401(k) Retirement Plan with 3% Employer Contribution – 100% vested
- 💯 Semi-annual performance reviews
- 🪜 Career advancement opportunities
- 🧳 Medical Travel Reimbursement
- 🔌 $100 Monthly WFH stipend for Phone, Electricity, and Internet
- 🎟️ In-person and virtual company events
- 🙏 Peer-to-peer appreciation programs
- 🛎️ Employee concierge services
- 🙌 Employee Assistance Program (EAP)
Industry Comparison: The salary range is competitive for mid-level copywriting positions, though it may skew lower for candidates in high cost-of-living areas. However, the benefits package is exceptionally comprehensive for the industry, especially the unlimited PTO, paid parental leave, and WFH stipend.
ASSUMPTION: The benefits package appears quite comprehensive compared to industry standards, suggesting the company places high value on employee wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry Position: Level Agency is a performance marketing agency that has been recognized on the Inc. 500's Fastest-Growing Private U.S. Companies list and as one of Pittsburgh's Best Places to Work. They specialize in multi-channel digital marketing, SEO, lead generation, website development, and ROI reporting.
Company Size: Not specified, but appears to be a growing mid-sized agency based on awards and structure
Company Stage: Growth stage, with established presence and recognition
ASSUMPTION: Based on the Inc. 500 recognition and "Best Places to Work" award, Level Agency appears to be in a significant growth phase and likely has between 50-200 employees, typical of successful mid-size agencies.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to a leader within the Customer Experience team
Team Size/Composition: Part of the Customer Experience team, collaborating with art directors, designers, performance marketers, and strategists
Growth Opportunities: The company mentions career advancement opportunities and semi-annual performance reviews, suggesting a structured path for professional development
ASSUMPTION: Based on the salary range and required 3-5 years of experience, this appears to be a mid-level position that could lead to senior copywriter or creative lead roles in the future.
🌍 Location & Work Environment
Office Type: Fully remote
Geographic Context: Remote work from anywhere in the US, with a $100 monthly WFH stipend
Work Schedule: Standard full-time with Summer Fridays benefit
Regional Considerations: While the company appears to be based in Pittsburgh, this is a fully remote position available to candidates throughout the US
ASSUMPTION: The company likely maintains some physical office presence but has embraced remote work as a core operating model, with infrastructure to support virtual collaboration.
💼 Interview & Application Insights
Typical Process: For agency copywriting roles, expect a multi-stage process including portfolio review, initial screening, creative assignment, team interview, and possibly a final executive interview
Key Assessment Areas:
- Portfolio quality showing conversion-focused writing
- Understanding of performance marketing metrics
- Ability to balance creativity with data-driven results
- Comfort with AI tools and technologies
- Cultural fit with "No Ego, All In" team approach
Application Tips:
- Highlight measurable results from previous copy (CTR improvements, conversion rate lifts)
- Showcase examples across different digital platforms
- Demonstrate understanding of performance marketing principles
- Emphasize collaborative experiences and team contributions
- Include examples of AI-enhanced workflows if available
ATS Keywords: performance marketing, copywriting, digital advertising, conversion rate optimization, paid media, A/B testing, landing page optimization, CTR, CVR, ROAS, generative AI, ChatGPT, customer experience, social media advertising
ASSUMPTION: These insights are based on standard practices for digital marketing agencies hiring for creative positions, not specifically stated in the job listing.
🛠️ Tools & Technologies
- Generative AI tools (ChatGPT, Claude, Jasper)
- Asana (project management)
- Digital advertising platforms (implied)
- Analytics and performance measurement tools (implied)
ASSUMPTION: Based on the industry and role, candidates would likely also use standard copywriting, collaboration, and design tools such as Google Workspace, Microsoft Office, Adobe Creative Suite, content management systems, and potentially SEO tools, though these aren't explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: The job listing specifically mentions four key values:
- 🫱 No Ego, All In: Team-oriented, client-first mindset
- 📚 Better Every Day: Growth mindset, continuous improvement
- 🏁 Relentless for Results: Data-driven, performance-focused
- 🔍 Driven by Truth: Evidence-based, transparent approach
Work Style: Fast-paced environment where "ideas become action in a matter of hours—not days," with an emphasis on experimentation, adaptation, and the "Test. Learn. Grow." framework
Self-Assessment: Candidates should consider:
- Am I comfortable in rapidly changing environments?
- Do I thrive when balancing creative work with analytical thinking?
- Am I eager to learn new tools and technologies?
- Can I prioritize results over personal attachment to my work?
- Do I enjoy collaborative, team-based environments?
ASSUMPTION: The emphasis on "Test. Learn. Grow." and adaptation suggests a culture that values experimentation and may be less hierarchical than traditional agencies. The company appears to blend startup-like agility with established agency practices.
⚠️ Potential Challenges
- The "fast-paced" environment with quick turnarounds could mean high workload and occasional tight deadlines
- Balancing creative quality with performance metrics may create tension in the role
- Remote work requires self-discipline and proactive communication
- The breadth of deliverables (from short-form ads to longer content) demands versatility
- Integrating AI tools effectively while maintaining quality requires ongoing adaptation
ASSUMPTION: These potential challenges are inferred from the job description and common industry patterns; individual experiences may vary significantly based on team dynamics and client portfolio.
📈 Similar Roles Comparison
This Performance Marketing Copywriter role differs from traditional copywriting positions in several ways:
- vs. Agency Copywriter: More focus on performance metrics and conversion rates than pure creative work
- vs. Content Writer: More emphasis on short-form, conversion-focused copy than long-form educational content
- vs. SEO Writer: Broader channel focus beyond organic search, though SEO principles may still apply
- vs. Creative Director: More hands-on execution, less strategic direction (though strategy input is expected)
- vs. Growth Marketer: More specialized in copywriting craftsmanship, less involved in campaign setup and optimization
ASSUMPTION: This comparison is based on standard industry role definitions and may vary by organization.
📝 Sample Projects
- Creating multiple ad variations for A/B testing across social platforms, analyzing which messages drive higher CTR
- Developing landing page copy that aligns with ad messaging to improve conversion rates
- Writing email sequences for nurturing leads through different stages of the customer journey
- Collaborating with designers to create cohesive visual and verbal storytelling across campaign assets
- Using AI tools to research audience segments and develop targeted messaging variations
- Crafting brief video scripts for performance-driven social media content
ASSUMPTION: These projects are examples based on the responsibilities listed and typical performance marketing agency work; actual assignments will vary by client and campaign needs.
❓ Key Questions to Ask During Interview
- Could you share examples of how your team has successfully integrated AI tools into creative workflows while maintaining quality and strategic alignment?
- What does success look like for this role in the first 3-6 months? What metrics or outcomes will be used to evaluate performance?
- How does the Customer Experience team collaborate with other departments to ensure copy aligns with client goals and campaign strategy?
- Can you describe a recent campaign where copy testing led to significant performance improvements? What was the process for implementing those learnings?
- How do you balance client brand guidelines with performance optimization in your creative approach?
- What professional development opportunities are available to help copywriters stay current with industry trends and enhance their skills?
ASSUMPTION: These questions are suggested based on the role type and company description; candidates should adapt them to reflect their specific interests and priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Prepare Your Portfolio: Curate examples that specifically showcase conversion-focused copywriting across different digital channels
- Optimize Your Resume: Include keywords like "performance marketing," "conversion copywriting," "A/B testing," and "generative AI" to pass ATS screening
- Research Level Agency: Review their website, client case studies, and social media to understand their approach and client base
- Prepare for AI Questions: Be ready to discuss how you've used AI tools in your creative process and your philosophy on human-AI collaboration
- Quantify Results: Where possible, prepare to discuss measurable impacts of your past copywriting work (conversion improvements, engagement lifts, etc.)
- Address Potential Gaps: If you don't meet all qualifications (like years of experience), prepare examples that demonstrate equivalent capabilities
- Practice Collaboration Scenarios: Be ready to discuss how you work with designers, strategists, and clients to achieve business goals
Remember that Level Agency explicitly encourages applications even if you don't meet every requirement, especially if you're from an underrepresented group. Focus on demonstrating your potential and alignment with their core values.