Partnership Marketing Manager (m / f / d) - Commercial Coordinator

📌 Core Information

🔹 Job Title: Partnership Marketing Manager (m / f / d) - Commercial Coordinator

🔹 Company: Omio

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coordinating marketing initiatives between Omio and its travel service providers (TSPs)
• Developing and presenting marketing proposals to TSPs
• Collaborating with commercial and marketing teams to align campaign strategies
• Monitoring campaign performance and providing actionable insights
• Acting as the primary point of contact between Omio and TSPs

ASSUMPTION: This role requires a strong understanding of marketing channels, excellent communication skills, and a data-driven mindset to drive growth for both Omio and its partners.

📋 Key Responsibilities

✅ Develop and present marketing proposals to TSPs, outlining Omio’s marketing services to support their growth objectives.

✅ Work closely with the commercial and marketing teams to align campaign strategies with TSP needs and market opportunities.

✅ Develop localized regional marketing strategies to enhance campaign relevance and effectiveness in specific markets.

✅ Ensure the timely and proper execution of jointly agreed campaigns across Paid, Organic, and CRM channels.

✅ Monitor campaign performance, analyze data, and provide actionable insights to optimize marketing efforts.

✅ Act as the primary point of contact between Omio and TSPs, facilitating clear and effective communication.

✅ Identify new opportunities for expanding Omio’s marketing services to additional TSPs.

✅ Maintain up-to-date knowledge of industry trends, marketing technologies, and best practices to enhance campaign effectiveness.

✅ Collaborate with internal stakeholders, including analytics, creative, and performance marketing teams, to ensure marketing campaigns are aligned with overall company goals.

ASSUMPTION: This role involves a high degree of collaboration and communication with both internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: 2-3 years of hands-on experience in SEM and/or Display marketing campaigns

Required Skills:

• Strong understanding of campaign execution, performance tracking, and data analysis.
• Strong project management skills to handle multiple campaigns and deadlines effectively.
• Proficiency in marketing analytics tools such as Google Analytics and Google Ads.
• Fluency in English; additional languages such as French or German are a plus.

Preferred Skills:

• Experience working with external partners or clients in a marketing or commercial role.
• Basic technical proficiency with marketing platforms such as Google Ads, Google Analytics, Braze, CRM tools, and performance tracking systems.

ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (estimated based on market research for similar roles in Berlin)

Benefits:

• Subsidized Urban Sports Club membership
• Competitive and attractive compensation package
• Diverse team of more than 45 nationalities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Omio operates in the travel technology industry, focusing on enabling seamless global transport bookings.

Company Size: Omio has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact.

Founded: Omio was founded in 2013 and acquired Rome2rio in 2019, expanding its global reach and services.

Company Description:

• Omio’s vision is to enable people to travel seamlessly anywhere, anyway.
• Omio brings all global transport into a single distribution system and creates end-to-end magical consumer journeys.
• With Omio, users can compare and book trains, buses, ferries, and flights globally, offering transparent pricing and easy booking.

Company Specialties:

• Global transport booking platform
• Seamless travel experiences
• End-to-end consumer journeys

Company Website: http://www.rome2rio.com

ASSUMPTION: Omio's focus on global travel and seamless user experiences creates an exciting and dynamic work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional looking to expand their experience in partnership marketing and commercial coordination.

Reporting Structure: The Partnership Marketing Manager reports directly to the Head of Marketing.

Work Arrangement: This role is on-site, with the opportunity to work from the Berlin office.

Growth Opportunities:

• Expanding marketing services to additional TSPs
• Developing and implementing new marketing strategies
• Collaborating with internal teams to align marketing campaigns with overall company goals

ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Omio's Berlin office is a collaborative and dynamic workspace, fostering innovation and creativity.

Office Location(s): Stewart Street, Richmond, VIC 3121, AU and 29 Stewart St, Melbourne, VIC 3121, AU

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a high quality of life and numerous cultural attractions.
• The city is well-connected by public transportation, making it easy to commute to the office.
• Berlin's central location in Europe makes it an ideal base for working with global travel service providers.

Work Schedule: Full-time (40 hours per week), with flexible working hours and the opportunity to work from home occasionally.

ASSUMPTION: The work environment at Omio's Berlin office is collaborative, dynamic, and focused on driving growth and innovation in the travel industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Communication and presentation skills
• Problem-solving and troubleshooting

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved.
• Research Omio's business model and marketing strategies to demonstrate your understanding of the company and its goals.

ATS Keywords: marketing strategy, campaign development, data analysis, communication, presentation, problem-solving, partnership marketing, commercial coordination, travel service providers, TSPs, marketing services, growth objectives, campaign execution, performance tracking, data-driven mindset

ASSUMPTION: Applicants should tailor their application materials to demonstrate their relevant marketing experience and skills, as well as their understanding of Omio's business and marketing strategies.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Braze (customer engagement platform)
• CRM tools (e.g., Salesforce, HubSpot)
• Performance tracking systems (e.g., Google Data Studio, Tableau)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to monitor campaign performance, analyze data, and optimize marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Omio values creativity and continuous improvement in all aspects of its business.
• Collaboration: Omio fosters a collaborative work environment, encouraging teamwork and cross-functional collaboration.
• Customer-centric: Omio prioritizes the needs and preferences of its users, striving to create seamless and enjoyable travel experiences.

Work Style:

• Dynamic and fast-paced: Omio operates in a rapidly evolving industry, requiring employees to be adaptable and responsive to change.
• Data-driven: Omio uses data to inform decision-making and optimize marketing strategies.
• Customer-focused: Omio prioritizes the needs and preferences of its users, ensuring that marketing campaigns are relevant and engaging.

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable using data to inform decision-making and optimize marketing strategies?
• Do you have experience working with external partners or clients in a marketing or commercial role?

ASSUMPTION: Applicants who share Omio's values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and deadlines simultaneously
• Collaborating with external partners and stakeholders to ensure campaign success
• Adapting to changes in the travel industry and market trends
• Balancing the needs and priorities of both Omio and its travel service providers

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and balance the needs of both Omio and its partners in this role.

📈 Similar Roles Comparison

• This role is similar to a Partnership Marketing Manager or Commercial Coordinator in the travel industry, with a focus on coordinating marketing initiatives between a company and its service providers.
• However, this role is unique in its focus on the global travel technology sector and Omio's specific business model.
• Career progression in this role may involve expanding marketing services to additional TSPs, developing new marketing strategies, or taking on a more senior marketing role within the company.

ASSUMPTION: Applicants should research similar roles in the travel industry and consider how their skills and experience align with the specific requirements of this position.

📝 Sample Projects

• Developing and presenting a marketing proposal to a new travel service provider, outlining Omio's marketing services and how they can support the provider's growth objectives.
• Collaborating with the commercial team to align campaign strategies with a TSP's market opportunities and user preferences.
• Monitoring the performance of a jointly agreed campaign and providing actionable insights to optimize marketing efforts and improve campaign results.

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns that Omio runs for its travel service providers?
• How does Omio collaborate with its TSPs to ensure campaign success and drive growth for both parties?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does Omio use data to inform decision-making and optimize marketing strategies?
• What is the work environment like at Omio's Berlin office, and how does it support collaboration and innovation?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of Omio's business and marketing strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your understanding of Omio's business and marketing strategies.
• Prepare examples of successful marketing campaigns you've worked on and the results you achieved.
• Research Omio's business model and marketing strategies to demonstrate your understanding of the company and its goals.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.