Part-Time Paid Media Strategist (Weekends Required)

🚀 Job Overview

Power Digital is seeking a Part-Time Paid Media Strategist who will be responsible for managing and optimizing paid search campaigns for various clients. This role requires weekend availability and focuses on execution, performance improvement, and growth of client campaigns. As a Paid Media Strategist, you'll work closely with account leadership to develop and implement strategies that align with clients' business goals, providing data-driven insights and recommendations.

ASSUMPTION: Based on the description mentioning "PPC Strategist" responsibilities, I've assumed that "Paid Media Strategist" and "PPC Strategist" refer to the same role within the company as the job posting uses these terms interchangeably.

📋 Key Responsibilities

• ✅ Manage paid search campaigns across clients of various business types, sizes, and industries
• ✅ Perform daily optimizations and implement high-level strategy changes
• ✅ Analyze and interpret campaign performance data from various sources (GA, Shopify, etc.)
• ✅ Develop action plans based on performance insights to improve campaign results
• ✅ Continuously optimize campaigns to meet client goals
• ✅ Maintain excellent communication with internal teams and clients
• ✅ Utilize AI and outsource resources to improve workflow efficiency
• ✅ Leverage Power Digital's Nova ecosystem for campaign management
• ✅ Own reporting, keyword research, ad copy development, and bid optimizations
• ✅ Provide strategic insights and forward-thinking recommendations to clients

🎯 Required Qualifications

Education: Not specified

Experience: 2-3 years of digital marketing experience with 1-2 years in agency setting; Minimum 2 years of hands-on experience with Search Engine Marketing

Skills:

• Advanced proficiency in spoken and written English
• Experience with Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads
• Campaign development and optimization expertise (bid optimization, keyword research, ad copy development)
• Proficiency in Google/Microsoft Office Suite and Google Analytics
• Strong understanding of full-funnel marketing and paid media's role in the conversion funnel
• Self-starter with ability to work autonomously
• Excellent analytical and communication skills

ASSUMPTION: While no specific educational requirements are mentioned, the technical nature of the role suggests that a bachelor's degree or equivalent experience in marketing, business, or a related field would be beneficial, which is standard for similar positions in the industry.

💰 Compensation & Benefits

Salary Range: Hourly pay (specific rate not specified)

Benefits: Part-time role with up to 25 hours a week

Industry Comparison: Not specified

ASSUMPTION: Based on industry standards for similar part-time paid media roles in Colombia, compensation likely falls within the competitive range for specialized marketing professionals. The part-time nature with weekend requirements suggests this could be suitable for professionals seeking flexible arrangements or supplementary income alongside other commitments.

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. The company serves leading and emerging companies worldwide, managing billions in media spend.

Company Size: Not specified directly, but the description suggests a well-established organization with substantial client portfolios.

Company Stage: Established growth company with proprietary technology (nova) and full-service marketing capabilities.

ASSUMPTION: Based on the company's description of managing "billions in media" and offering multiple service lines, Power Digital appears to be a mid-to-large sized agency with significant market presence, though specific employee count or revenue figures aren't provided.

📊 Role Analysis

Career Level: Mid-level role requiring 2-3 years of experience

Reporting Structure: Works with "account leadership," suggesting the position reports to account managers or team leads

Team Size/Composition: References to working with specialists suggest a tiered team structure

Growth Opportunities: Potential for advancement within the performance marketing department as skills develop

ASSUMPTION: Based on the responsibilities described, this appears to be a mid-level practitioner role with opportunities to develop strategic thinking skills that could lead to senior strategist or management positions. The mention of working with specialists suggests the strategist may have some guidance responsibilities over junior team members.

🌍 Location & Work Environment

Office Type: Not explicitly stated

Geographic Context: Medellín is Colombia's second-largest city and a growing tech hub in Latin America, known for its innovative approaches and digital economy growth.

Work Schedule: Part-time (up to 25 hours per week) with weekend hours required

Regional Considerations: Colombia has a growing digital marketing sector with competitive talent. Medellín offers a lower cost of living compared to major US cities while providing high quality of life for professionals.

ASSUMPTION: While the listing doesn't specify if the role is remote, hybrid, or in-office, the geographical specificity suggests at least some on-site presence may be expected. The weekend requirement indicates a flexible but structured schedule, possibly aligning with client reporting cycles or campaign optimization timing.

💼 Interview & Application Insights

Typical Process: Digital marketing agency interviews typically include screening calls, technical assessments of paid media knowledge, case studies, and team fit interviews.

Key Assessment Areas: Paid search campaign management skills, analytical abilities, strategic thinking, client communication, problem-solving, and adaptability.

Application Tips: Highlight specific campaign results and metrics, demonstrate knowledge of multiple paid search platforms, and showcase examples of optimization strategies that improved performance.

ATS Keywords: PPC, SEM, paid search, Google Ads, Performance Max, Shopping campaigns, campaign optimization, bid management, keyword research, ad copy, Google Analytics, digital marketing strategy, client communication, media planning.

ASSUMPTION: These insights are based on standard industry practices for digital marketing agencies hiring for similar positions. The actual process at Power Digital may vary.

🛠️ Tools & Technologies

• Google Ads platform (Performance Max, Standard Shopping, YouTube Ads, Display, Local campaigns)
• Microsoft/Bing Ads
• Google Analytics
• Google/Microsoft Office Suite
• Nova (Power Digital's proprietary technology platform)
• E-commerce platforms (reference to Shopify)
• AI tools for workflow optimization

ASSUMPTION: While not explicitly mentioned, familiarity with additional tools such as bid management platforms, analytics dashboards, and reporting tools would likely be beneficial for this role as they are standard in the industry.

👔 Cultural Fit Considerations

Company Values: Power Digital emphasizes being "people-first" with values including diversity, integrity, autonomy, and grit. They describe their team as "growth-obsessed experts who demand innovation and results."

Work Style: The role requires both autonomous work ("self-starters") and collaborative skills (working "hand-in-hand with account leadership"). The company culture appears to be results-driven and fast-paced.

Self-Assessment:

• Are you comfortable balancing independent work with team collaboration?
• Do you thrive in a results-oriented environment?
• Are you willing to work weekend hours as part of your schedule?
• Do you enjoy data analysis and translating insights into actionable strategies?
• Are you passionate about continuous improvement and optimization?

ASSUMPTION: The emphasis on autonomy, grit, and being "growth-obsessed" suggests a high-performance culture that values independent problem-solving alongside collaborative strategy development.

⚠️ Potential Challenges

• Weekend work requirement may impact work-life balance
• Managing multiple client accounts across various industries requires rapid context-switching
• Performance-driven environment may come with pressure to consistently deliver results
• Need to stay current with rapidly evolving paid media platforms and features
• Balancing client expectations with realistic campaign performance

ASSUMPTION: These challenges are inferred from the job description's emphasis on performance, weekend requirements, and multi-client responsibilities. The actual challenges may vary based on specific team dynamics and client portfolios.

📈 Similar Roles Comparison

This Part-Time Paid Media Strategist role differs from similar positions in several ways:

• vs. Full-Time Paid Media Strategist: Similar responsibilities but with condensed hours (up to 25 weekly) and required weekend availability
• vs. Paid Media Specialist: More strategic responsibilities and client-facing duties than a specialist role, which typically focuses more on execution
• vs. Digital Marketing Manager: More specialized in paid media rather than overseeing multiple marketing channels
• vs. In-house PPC Manager: Works across multiple clients instead of focusing on a single company's campaigns

ASSUMPTION: This comparison is based on standard industry role delineations and the specific responsibilities outlined in the job description.

📝 Sample Projects

• Restructuring a client's Google Ads account to improve campaign efficiency and reduce wasted ad spend
• Developing and implementing Performance Max campaigns to expand reach across Google's advertising network
• Creating a comprehensive testing plan for ad copy variations to improve click-through and conversion rates
• Building a custom reporting dashboard that connects campaign performance to client business goals
• Implementing cross-channel remarketing strategies between search, display, and YouTube campaigns

ASSUMPTION: These project examples are based on the typical responsibilities of a Paid Media Strategist and the specific platforms mentioned in the job description.

❓ Key Questions to Ask During Interview

• How is the weekend work schedule typically structured? Are there specific hours or flexible timeframes?
• What types of clients would I be working with, and what's the typical client load for this part-time position?
• How does Power Digital's proprietary Nova technology enhance the paid media strategy and execution process?
• What does success look like for this role in the first 3-6 months?
• How does the team balance client expectations with realistic performance outcomes?
• What opportunities exist for professional development and growth within Power Digital?

ASSUMPTION: These questions are suggested based on key aspects of the role and common considerations for part-time positions with weekend requirements.