Part-Time Paid Media Strategist

📌 Core Information

🔹 Job Title: Part-Time Paid Media Strategist

🔹 Company: Power Digital

🔹 Location: Medellín, Antioquia, Colombia

🔹 Job Type: Part-time

🔹 Category: 🎯 Performance Marketing

📌 Essential Job Details

🚀 Job Overview

As a Part-Time Paid Media Strategist at Power Digital, you'll be responsible for managing and optimizing paid search campaigns for various clients. You'll work at the intersection of marketing, consulting, and data intelligence to drive measurable results. The role involves owning execution, performance, and growth of PPC campaigns while collaborating with account leadership to develop and evolve media strategies. This position requires an advanced level of spoken and written English proficiency.

ASSUMPTION: Based on the job description mentioning "PPC Strategist" and responsibilities focused on paid search campaigns, this role primarily focuses on managing Google Ads and Microsoft Advertising campaigns, though other paid media platforms may be involved.

📋 Key Responsibilities

✅ Manage paid search campaigns across clients of various business types, sizes, and industries

✅ Perform daily optimizations and implement high-level strategy changes

✅ Analyze, interpret, and create action plans based on campaign performance data from various sources (GA, Shopify, etc.)

✅ Continuously improve campaign performance against client goals

✅ Maintain excellent communication with internal teams and external clients

✅ Utilize AI technologies and outsource resources to enhance workflow efficiency

✅ Leverage Power Digital's Nova ecosystem for data intelligence

✅ Execute keyword research, ad copy development, and bid optimizations

✅ Provide insights and forward-thinking strategy to clients

ASSUMPTION: Based on the mention of "PPC Strategist" and responsibilities including keyword research and bid optimizations, the role focuses primarily on search engine marketing (Google Ads, Microsoft Ads) rather than broader paid media channels.

🎯 Required Qualifications

Education: Not specified

Experience: 2-3 years of digital marketing experience with 1-2 years in agency setting; Minimum 2 years hands-on experience with Search Engine Marketing

Skills:

• Advanced proficiency in spoken and written English
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Knowledge of paid media's place in the marketing funnel

ASSUMPTION: While not explicitly stated, the role likely requires proficiency with Google Ads and Microsoft Advertising platforms given the focus on paid search campaign management.

💰 Compensation & Benefits

Salary Range: Hourly pay (specific rate not specified)

Benefits:

• Part-time role
• Up to 25 hours per week

Industry Comparison: Not specified

ASSUMPTION: As this is a part-time role in Colombia requiring advanced English skills and 2-3 years of digital marketing experience, compensation is likely to be competitive for the local market in Medellín. The hourly structure offers flexibility but may not include full benefits that would come with a full-time position.

📌 Applicant Insights

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth firm operating at the intersection of marketing, consulting, and data intelligence. They work with leading and emerging companies globally, offering full-service growth marketing services.

Company Size: Not specified, but they manage billions in media spending, suggesting a substantial operation.

Company Stage: Established growth company with proprietary technology (nova) and a comprehensive service offering.

ASSUMPTION: Based on the description of managing billions in media and offering multiple specialized services, Power Digital appears to be a mid-to-large sized digital marketing agency with significant resources and established processes.

📊 Role Analysis

Career Level: Mid-level (based on 2-3 years experience requirement)

Reporting Structure: Works hand-in-hand with account leadership

Team Size/Composition: Not specified, but mentions working with Specialists for support

Growth Opportunities: Not explicitly mentioned

ASSUMPTION: This role likely reports to a Senior Strategist or Account Manager and may have occasional support from junior specialists. The position appears to be an individual contributor role with accountability for client results and some autonomy in day-to-day campaign management.

🌍 Location & Work Environment

Office Type: Not specified whether remote or in-office

Geographic Context: Medellín is Colombia's second-largest city and an emerging tech hub in Latin America with a growing digital marketing sector.

Work Schedule: Part-time, up to 25 hours per week

Regional Considerations: Medellín offers a lower cost of living compared to U.S. and European tech hubs while providing access to multinational clients. The requirement for advanced English suggests working with international clients.

ASSUMPTION: Given the part-time nature and lack of specific mention of office requirements, this position may offer flexibility in work location, potentially allowing for remote work. The Colombia location combined with English language requirements suggests this may be part of a global team structure.

💼 Interview & Application Insights

Typical Process: Digital marketing agency interviews typically include skills assessments, case studies of past campaign performance, and cultural fit evaluation.

Key Assessment Areas: PPC campaign management experience, analytical abilities, client communication skills, and ability to work autonomously while aligning with broader account strategies.

Application Tips: Highlight specific metrics and results from past paid search campaigns, demonstrate experience with reporting and performance analysis, and showcase client communication skills.

ATS Keywords: PPC, SEM, Google Ads, paid search, campaign optimization, keyword research, ad copy, bid management, search engine marketing, performance marketing, digital marketing, Google Analytics

ASSUMPTION: These insights are based on standard interview processes for digital marketing agency roles, particularly in paid search positions.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Google Analytics
• Google/Microsoft Office Suite
• Power Digital's proprietary Nova platform
• AI tools for workflow optimization
• Client-specific platforms (e.g., Shopify)

ASSUMPTION: While only Google Analytics and Google/Microsoft Office Suite are explicitly mentioned, the role responsibilities strongly imply proficiency with Google Ads and Microsoft Advertising platforms. Other common PPC tools like SEMrush, SpyFu, or WordStream may also be relevant but aren't specifically mentioned.

👔 Cultural Fit Considerations

Company Values: People-first, diversity in backgrounds and experiences, integrity, autonomy, grit, and a relentless pursuit of growth and innovation.

Work Style: Self-starting, autonomous, consultative, and results-oriented. The company describes team members as "growth-obsessed experts who demand innovation and results."

Self-Assessment: Potential applicants should consider:

• Are you comfortable working autonomously while aligning with broader team goals?
• Can you balance client communication with technical execution?
• Do you thrive in an environment that values measurable results and continuous improvement?
• Are you adaptable to working with various business types, sizes, and industries?

ASSUMPTION: Based on the company's description of being "growth-obsessed" and valuing autonomy and grit, the culture likely encourages initiative, continuous learning, and accountability for results.

⚠️ Potential Challenges

• Managing multiple client accounts simultaneously across different industries and business types
• Balancing the part-time schedule (up to 25 hours/week) with the demands of comprehensive campaign management
• Maintaining clear client communication while working within limited hours
• Adapting to the company's proprietary Nova ecosystem alongside standard industry tools
• Providing strategic insights with potentially limited context due to part-time involvement

ASSUMPTION: These challenges are inferred from the part-time nature of the role combined with the comprehensive responsibilities listed, which would typically be assigned to a full-time strategist in many agencies.

📈 Similar Roles Comparison

This Part-Time Paid Media Strategist role differs from standard PPC Specialist positions by emphasizing strategic client communication and independent campaign ownership rather than just technical execution. Unlike broader Digital Marketing Manager roles, this position focuses specifically on paid search rather than managing multiple marketing channels. Compared to typical agency Account Manager positions, this role has more hands-on technical responsibilities while still requiring client-facing communication skills.

ASSUMPTION: This comparison is based on standard industry role structures for paid media positions within digital marketing agencies.

📝 Sample Projects

• Restructuring an underperforming Google Ads account to improve quality score and reduce cost-per-acquisition
• Developing expanded keyword targeting strategies to capture additional qualified traffic for an e-commerce client
• Creating A/B testing frameworks for ad copy to improve click-through and conversion rates
• Building comprehensive performance reports that connect paid search metrics to client business outcomes
• Implementing automated bid strategies utilizing AI tools to optimize campaign performance

ASSUMPTION: These projects are illustrative examples based on the typical responsibilities of a PPC Strategist and the specific responsibilities mentioned in the job description.

❓ Key Questions to Ask During Interview

• How is the part-time schedule typically structured across the week, and is there flexibility in how the 25 hours are allocated?
• What is the typical client load for a part-time strategist, and how many accounts would I be managing simultaneously?
• Could you tell me more about how the Nova platform integrates with paid search management and what unique capabilities it offers?
• How does Power Digital approach the balance between client autonomy and strategic alignment across the broader account team?
• What opportunities exist for skill development and potential growth within the organization for part-time team members?
• How does the team structure support collaboration between part-time strategists and other team members?

ASSUMPTION: These questions are suggested based on potential considerations for a part-time agency role and may need adaptation based on specific interviewer dynamics and priorities.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To pursue this opportunity effectively:

1. Update your resume to highlight specific PPC campaign experiences, focusing on quantifiable results and strategic initiatives
2. Incorporate key terms like "paid search," "SEM," "campaign optimization," and "Google Ads" to pass ATS screening
3. Prepare a brief portfolio of past paid search campaigns with performance metrics (respecting confidentiality)
4. Research Power Digital's client base and approach to performance marketing to tailor your application
5. If you're not located in Medellín, clarify your availability and any visa/work authorization requirements
6. Ensure your LinkedIn profile is updated and aligns with your resume highlighting relevant paid media experience
7. Prepare to discuss how you would manage client expectations and deliverables within a part-time schedule

Apply through Power Digital's official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure legitimacy of the application process.