Paid Social Specialist
Power Digital📌 Core Information
🔹 Job Title: Paid Social Specialist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As a Paid Social Specialist at Power Digital, you'll be at the forefront of executing data-driven social media advertising campaigns across multiple platforms. You'll manage direct client communications, own campaign execution from start to finish, and drive performance optimization for e-commerce and lead generation clients. This role sits at the intersection of tactical execution and strategic thinking, requiring both technical platform expertise and strong client communication skills.
ASSUMPTION: Based on the description's emphasis on autonomous communication and full ownership of campaigns, this appears to be a role with significant responsibility despite being at the specialist level. The role likely reports to a manager or director but has considerable day-to-day autonomy.
📋 Key Responsibilities
✅ Own tactical communication internally with team members and externally with clients
✅ Execute performance marketing campaigns across multiple paid social platforms (Meta, TikTok, LinkedIn, Pinterest)
✅ Build campaigns from A to Z with redundancy across channels
✅ Actively optimize campaigns to improve performance relative to goals
✅ Apply marketing funnel strategies to paid social execution
✅ Develop and communicate e-commerce and lead generation strategies
✅ Own performance reporting and strategic recommendations
✅ Leverage AI technologies to enhance business processes
✅ Utilize Power Digital's Nova ecosystem for data-driven decision making
ASSUMPTION: The role likely involves more hands-on campaign management than strategy development, though strategy communication is mentioned. The specialist probably implements strategies that have been approved at a higher level while having some autonomy in optimization decisions.
🎯 Required Qualifications
Education: Not specified
Experience:
- 1-2 years of digital marketing experience (agency experience preferred)
- 1+ years experience with Direct Response marketing, specifically in E-Commerce
- 1+ years experience with Facebook Ads for direct response campaigns
- 1+ years experience leading paid social strategy for direct response marketing
- 1+ years experience with Google Analytics, Shopify
- 1 year client-facing experience and handling communications
Skills:
- Advanced spoken and written English proficiency (required)
- Excellent Excel skills with understanding of advanced features
- Strong data analytics capabilities
- Full understanding of paid social KPIs and marketing funnels
- Experience with Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads (additional platforms a plus)
- Understanding of e-commerce models and basic lead generation strategies
ASSUMPTION: While education requirements aren't specified, this role likely requires at least a bachelor's degree in Marketing, Communications, Business, or a related field given the strategic elements and client-facing nature of the position.
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific figures not provided)
Benefits:
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Up to 4 hours quarterly Volunteer Time Off (VTO)
- Fully flexible work environment (remote, in-office, or hybrid)
- One-time 400,000 COP Work From Home stipend
- Employee Assistance Program (EAP)
- 17 Colombian national holidays + 2 mental health recharge days annually
- Legal benefits (Prima, Cesantias)
- Paid Social Security
- Employee development programs (Hedgehog and Vital 5s)
- Quarterly performance awards with monetary prizes
- Opportunities for involvement in company DEI initiatives
Industry Comparison: The benefits package appears competitive for the Colombian market, especially with the flexible work arrangements and comprehensive time-off policies.
ASSUMPTION: While specific salary figures aren't provided, digital marketing specialists in Colombia typically earn monthly salaries ranging from 3,000,000 COP to 6,000,000 COP depending on experience and specific company. The commission structure likely ties additional compensation to client retention and growth metrics.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm working with leading and emerging companies globally. They appear to be positioned as a comprehensive digital marketing solution provider specializing in performance and growth marketing.
Company Size: Medium to large, managing billions in media spend across multiple service lines
Company Stage: Established growth company with proprietary technology (nova) and multiple service lines
ASSUMPTION: Based on the breadth of services and mention of "managing billions in media," Power Digital appears to be a well-established agency rather than a startup. The company likely has several hundred employees across its service areas, though specific headcount isn't mentioned.
📊 Role Analysis
Career Level: Early to mid-career (1-2 years experience required)
Reporting Structure: Likely reports to a Paid Social Manager or Director
Team Size/Composition: Based on the workload indicator of "6-8 clients," specialists likely work within small teams focused on paid social execution
Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership" within a rapidly growing firm
ASSUMPTION: The role appears to be a stepping stone toward management positions in paid social or broader digital marketing leadership. Success in this role, as measured by client retention and meeting MRR targets, likely leads to advancement to Senior Specialist or Manager positions.
🌍 Location & Work Environment
Office Type: Fully flexible - remote, in-office, or hybrid (explicitly stated)
Geographic Context: Position is based in Colombia, with benefits tailored to Colombian employment standards
Work Schedule: Standard full-time schedule with Colombia's 17 national holidays plus additional PTO and mental health days
Regional Considerations: Role requires advanced English proficiency while being based in a primarily Spanish-speaking country, suggesting international client interactions
ASSUMPTION: Given the fully flexible work arrangement and one-time work-from-home stipend, the company appears to embrace remote work while maintaining physical office presence in Colombia. This suggests the company has established operations in the country rather than simply hiring remote workers.
💼 Interview & Application Insights
Typical Process: For digital marketing agencies, the interview process typically includes initial screening, skills assessment (possibly including platform knowledge tests), portfolio review, and culture fit evaluation
Key Assessment Areas: Platform expertise (Meta, TikTok, etc.), experience with performance marketing metrics, communication skills, analytical capabilities, client management experience
Application Tips: Highlight specific campaign performance metrics from previous roles, demonstrate platform certifications, and showcase experience with e-commerce clients
ATS Keywords: Paid Social, Meta Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, e-commerce, direct response, campaign optimization, performance marketing, KPIs, ROAS, Google Analytics, Shopify
ASSUMPTION: These insights are based on standard industry practices for digital marketing agencies hiring paid social media specialists. The actual process at Power Digital may include additional steps or specific assessments.
🛠️ Tools & Technologies
• Meta Ads (Facebook/Instagram)
• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• Google Analytics
• Shopify
• Excel (advanced features)
• Nova (Power Digital's proprietary technology)
• AI technologies for business process optimization
ASSUMPTION: While not explicitly mentioned, professionals in this role typically also use tools like Google Tag Manager, CRM platforms, reporting tools like Databox or Google Data Studio, and communication platforms like Slack (which is mentioned as a client communication channel).
👔 Cultural Fit Considerations
Company Values: Power Digital emphasizes being "people-first" with values including integrity, autonomy, grit, and diversity. They describe themselves as "growth-obsessed experts who demand innovation and results."
Work Style: The role requires both autonomous work and collaborative communication. The description suggests a fast-paced environment with emphasis on performance and results.
Self-Assessment: Potential applicants should consider:
- Are you comfortable with managing multiple client relationships simultaneously?
- Do you thrive in a performance-driven environment with clear KPIs?
- Are you naturally proactive in communications and problem-solving?
- Do you enjoy the technical aspects of paid social platforms as well as the strategic elements?
ASSUMPTION: Based on the company description and role requirements, Power Digital appears to have a high-performance culture that values autonomy but also maintains high standards for results and client satisfaction.
⚠️ Potential Challenges
• Managing 6-8 clients simultaneously could create significant workload and context-switching demands
• Meeting the below 10% client churn rate KPI places significant emphasis on client satisfaction
• The role requires both technical execution skills and client communication abilities, which can be a challenging combination
• Working across multiple paid social platforms requires staying current with rapidly changing features and best practices
• Being responsible for $26k MRR creates significant revenue responsibility for a specialist-level position
ASSUMPTION: These challenges are inferred from the job description's mention of KPIs, client load, and breadth of responsibilities. The actual difficulty of these aspects may vary based on company support structures and team dynamics.
📈 Similar Roles Comparison
Compared to similar roles in the industry, this Paid Social Specialist position appears to have:
- More client-facing responsibility than typical specialist roles, which often focus purely on execution
- Broader platform knowledge requirements spanning multiple social channels rather than specializing in one platform
- Higher revenue responsibility with clear MRR targets
- More strategic involvement in performance reporting and recommendations than purely tactical roles
ASSUMPTION: This comparison is based on standard industry patterns for paid social media positions at digital marketing agencies. Power Digital appears to offer a more comprehensive role than many specialist positions, potentially providing accelerated growth opportunities.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing a multi-platform paid social strategy for an e-commerce client launching a new product line
- Creating and optimizing Meta Ads campaigns with custom audiences for a direct-to-consumer brand
- Implementing A/B testing across ad creative and targeting to improve conversion rates
- Building a comprehensive reporting dashboard that shows ROAS and other KPIs across multiple platforms
- Optimizing campaign budgets across platforms based on performance data to maximize overall return
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common tasks for paid social specialists at digital marketing agencies.
❓ Key Questions to Ask During Interview
- Can you describe the typical client onboarding process and how the Paid Social Specialist collaborates with other teams during this phase?
- What tools and resources does Power Digital provide to help specialists stay current with platform changes and best practices?
- How is the workload typically distributed between specialists, and what support systems exist for managing multiple clients?
- Can you share examples of how Nova, your proprietary technology, enhances the work of the Paid Social team specifically?
- What does the career progression typically look like for someone who excels in this Paid Social Specialist role?
- How does the team approach testing and innovation within client campaigns?
ASSUMPTION: These questions are suggested based on the role type and company information provided. They should be adapted based on the specific interview context and the candidate's experience level.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Update your resume to highlight relevant paid social experience, emphasizing platform expertise, campaign performance metrics, and client management experience.
2. Include key ATS terms such as "Paid Social," "Meta Ads," "TikTok Ads," "direct response," "e-commerce," and "campaign optimization" in your resume and cover letter.
3. Prepare a portfolio showcasing paid social campaigns you've managed, including objectives, strategies, creative examples, and performance outcomes.
4. Research Power Digital thoroughly, reviewing their client case studies, blog content, and social media presence.
5. Verify your platform knowledge is current by reviewing recent updates to Meta Ads, TikTok Ads, and other relevant platforms.
6. Practice articulating how you approach campaign optimization and how you communicate performance insights to clients.
7. Apply through the official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure your application is legitimate.