Paid Social Manager

🚀 Job Overview

As Kandji's Paid Social Manager, you'll be responsible for developing and executing B2B-focused paid social strategies that drive customer acquisition, pipeline growth, and brand awareness. Working within the Growth & Experience team, you'll manage campaigns across LinkedIn, YouTube, Twitter/X, and emerging B2B channels while collaborating with cross-functional teams to align paid social initiatives with Kandji's Product-Led Growth (PLG) and self-service revenue strategy.

ASSUMPTION: This role has significant strategic responsibility and autonomy in decision-making for the paid social channel, as indicated by the direct reporting relationship to the Head of Growth & Experience.

📋 Key Responsibilities

• ✅ Develop and execute paid social strategy focused on high-intent lead generation, pipeline acceleration, and brand awareness
• ✅ Own LinkedIn Ads strategy, including Sponsored Content, Lead Gen Forms, and Account-Based Marketing campaigns
• ✅ Launch and optimize campaigns across YouTube, Twitter/X, and emerging B2B channels
• ✅ Collaborate with Product, Paid Search, Lifecycle, and SEO teams to integrate paid social into broader demand generation efforts
• ✅ Align paid campaigns with HubSpot, Apollo, and CRM-driven lead scoring systems
• ✅ Build and implement structured A/B and multivariate testing frameworks
• ✅ Analyze performance data to identify trends, measure ROI, and optimize campaign strategy
• ✅ Scale retargeting and nurture sequences throughout the sales funnel
• ✅ Stay current with B2B advertising trends, platform updates, and privacy changes

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of B2B paid social marketing experience

Skills:

• Proven track record driving pipeline growth through paid social
• Deep experience with LinkedIn Ads platform
• Expertise in campaign optimization and A/B testing
• Proficiency with UTMs, GA4, and HubSpot reporting
• Budget management skills with focus on ROI and CAC efficiency
• Cross-functional collaboration abilities
• Strong bias for impact and prioritization skills

Preferred Qualifications:

• Experience with PLG-driven SaaS businesses
• Familiarity with ABM platforms (Demandbase, 6sense, Metadata)
• Proficiency integrating paid social with HubSpot, Apollo, and sales automation
• Understanding of multi-touch attribution and conversion tracking for B2B sales cycles

ASSUMPTION: While no specific education requirement is mentioned, the seniority level and technical nature of this role typically presumes a bachelor's degree in marketing, business, or related fields.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive salary
• 100% individual and dependent medical, dental, and vision coverage
• 401(k) with 4% company match
• 20 days PTO + Kandji Wellness Week in July
• Equity for full-time employees
• Up to 16 weeks paid parental leave
• Paid Family and Medical Leave
• Mental Health Benefits through Modern Health (individual and dependents)
• Fertility Benefits
• Employee Discounts through Working Advantage
• Free onsite fitness center and parking
• Daily lunch (5 days/week)

Industry Comparison: The benefits package is competitive for the SaaS industry, with several standout offerings including 100% dependent healthcare coverage, 16 weeks of parental leave, and daily provided meals. The 4% 401(k) match is slightly above the tech industry average.

ASSUMPTION: Based on industry standards for similar roles in the Miami tech market, the salary range for a Paid Social Manager with 5+ years of experience is likely between $90,000-$130,000, depending on specific experience and qualifications. This is an estimate based on comparable roles in the region.

🔍 Company Context

Industry Position: Kandji is a leading Apple device management and security platform for enterprises. Recently valued at $850 million following a $100 million investment from General Catalyst in July 2024, the company has experienced significant growth with a 600%+ increase in annual recurring revenue since 2021. Named to Forbes' Next Billion Dollar Startup List 2023.

Company Size: Growth-stage SaaS company with significant investor backing, including Tiger Global, Felicis, Greycroft, First Round Capital, and Okta Ventures.

Company Stage: Late-stage growth company approaching unicorn status ($1B valuation). The company has established notable customers including Allbirds, Canva, and Notion, with key partnerships with ServiceNow, AWS, and Okta.

ASSUMPTION: Based on the funding history and revenue growth, Kandji likely has between 200-500 employees, which is typical for SaaS companies at this growth stage and valuation.

📊 Role Analysis

Career Level: Senior individual contributor with strategic ownership

Reporting Structure: Reports directly to the Head of Growth & Experience

Team Size/Composition: Not specified, but likely part of a broader Growth & Experience team working alongside Product, Paid Search, Lifecycle Marketing, and SEO specialists

Growth Opportunities: Potential career paths could include advancement to Director of Paid Media, Senior Manager of Growth Marketing, or Head of Digital Acquisition

ASSUMPTION: This role likely has significant budget responsibility and may manage agency relationships or junior team members, though direct reports aren't explicitly mentioned. The position appears to be the primary owner of the paid social channel within the organization.

🌍 Location & Work Environment

Office Type: In-office (required 5 days per week)

Geographic Context: Miami's Coral Gables area is an upscale business district and emerging tech hub in South Florida with a growing SaaS presence. The area offers favorable tax benefits compared to traditional tech hubs.

Work Schedule: Full-time, in-office 5 days per week

Regional Considerations: Miami offers a vibrant tech ecosystem, no state income tax, and a high quality of life with year-round warm weather. The company provides free parking, which is valuable in an urban setting like Coral Gables.

ASSUMPTION: The strict in-office requirement (5 days/week) suggests the company values in-person collaboration. Daily provided lunches and on-site amenities indicate the company has invested in creating an attractive workplace environment to support this in-office culture.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at growth-stage tech companies, the interview process typically includes:

1. Initial screening with a recruiter
2. First-round interview with the hiring manager (Head of Growth & Experience)
3. Technical assessment or case study related to paid social strategy
4. Panel interviews with cross-functional stakeholders (Product, Paid Search, Lifecycle teams)
5. Final interview with senior leadership

Key Assessment Areas:

• Proven track record of driving measurable pipeline growth through paid social
• Strategic thinking and campaign optimization capabilities
• Technical proficiency with LinkedIn Ads and other B2B channels
• Data analysis skills and ROI measurement approach
• Cross-functional collaboration abilities
• Experience with PLG and self-service revenue models

Application Tips:

• Quantify your impact on pipeline generation, MQLs, SQLs, and revenue
• Highlight specific LinkedIn Ads campaigns and their business outcomes
• Demonstrate experience with testing frameworks and optimization methods
• Showcase familiarity with B2B SaaS customer journeys and attribution models
• Emphasize experience collaborating with product and lifecycle marketing teams

ATS Keywords: LinkedIn Ads, B2B paid social, lead generation, pipeline growth, HubSpot, GA4, UTMs, A/B testing, account-based marketing, campaign optimization, paid media, SaaS marketing, PLG, multi-touch attribution

ASSUMPTION: These insights are based on standard practices for senior marketing roles at growth-stage SaaS companies. The specific interview process at Kandji may vary.

🛠️ Tools & Technologies

The role explicitly mentions proficiency with:

• LinkedIn Ads Platform
• YouTube Ads
• Twitter/X Advertising
• HubSpot
• Apollo
• Google Analytics 4 (GA4)
• UTM parameters

Other tools commonly used in this type of role include:

• ABM platforms (Demandbase, 6sense, Metadata)
• Ad creation tools (Canva, Adobe Creative Suite)
• Social media management platforms (Hootsuite, Sprout Social)
• CRM systems (Salesforce)
• Data visualization tools (Tableau, Looker)
• Marketing automation platforms

ASSUMPTION: While not explicitly mentioned, familiarity with standard marketing analytics, creative design, and CRM tools would be expected for a senior paid social role. The specific ABM platforms mentioned as "preferred" suggest the company either uses or plans to implement one of these solutions.

👔 Cultural Fit Considerations

Company Values: While not explicitly stated, the job description suggests Kandji values:

• Innovation in the Apple device management space
• Data-driven decision making
• Cross-functional collaboration
• High impact and prioritization of revenue-driving initiatives
• Inclusivity and diversity (mentioned in equal opportunity statement)

Work Style: The company appears to embrace:

• In-person collaboration (5 days in office requirement)
• Fast-paced environment (high-growth company)
• Analytical approach to marketing
• Cross-functional teamwork
• Proactive problem-solving

Self-Assessment Questions:

• Do I thrive in a fast-paced, high-growth environment?
• Am I comfortable with daily in-office work in Miami?
• Do I enjoy collaborating with multiple teams while owning my area of expertise?
• Am I passionate about data-driven marketing optimization?
• Do I have experience or interest in the B2B SaaS/tech sector?
• Am I excited about working in the Apple ecosystem?

ASSUMPTION: Based on the company's growth trajectory, investment rounds, and office-based culture, Kandji likely has an achievement-oriented culture that values in-person collaboration, innovation, and results. The emphasis on wellness benefits suggests they also value employee wellbeing alongside performance.

⚠️ Potential Challenges

• The strict 5-day in-office requirement may be more rigid than other marketing roles in the tech industry, which often offer remote or hybrid options
• Managing paid social across multiple platforms (LinkedIn, YouTube, Twitter/X, emerging channels) requires extensive knowledge and constant adaptation
• The role demands both strategic thinking and technical execution skills across various platforms
• Aligning with multiple teams (Product, Paid Search, Lifecycle, SEO) could require strong communication and stakeholder management
• The expectation to drive pipeline growth in the competitive B2B SaaS space may come with significant performance pressure
• The company is in a high-growth phase, which often means rapidly evolving priorities and strategies

ASSUMPTION: These potential challenges are inferred from the job description and typical dynamics in growth-stage SaaS companies. Individual experiences may vary based on personal work preferences and company culture.

📈 Similar Roles Comparison

Compared to similar roles in the industry, this Paid Social Manager position:

• Has broader platform responsibility than roles focused on a single channel (LinkedIn specialists, etc.)
• Is more senior than Paid Social Specialist or Coordinator roles, with strategic ownership rather than just execution
• Has a stronger B2B focus than many paid social positions that target B2C audiences
• Places greater emphasis on pipeline and revenue than brand-focused social media roles
• Requires more technical expertise in lead generation and CRM integration than creative-focused social media positions
• Has more cross-functional collaboration than siloed paid social roles

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles. The exact responsibilities may vary compared to similar positions at other companies.

📝 Sample Projects

1. LinkedIn ABM Campaign: Developing targeted campaigns for key accounts using LinkedIn's Matched Audiences feature, with personalized messaging for decision-makers in the Apple device management space
2. YouTube Awareness Strategy: Creating and optimizing an educational video campaign showcasing Kandji's Apple device management capabilities to IT and InfoSec professionals
3. Multi-channel Retargeting Program: Building sequential messaging across platforms to nurture prospects through their consideration journey
4. A/B Testing Framework: Implementing systematic testing of ad creative, copy, and audience segments to continually improve performance metrics
5. Cross-channel Attribution Model: Developing a comprehensive view of how paid social interactions contribute to the overall customer journey and pipeline generation

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for this type of role. Actual projects would be determined by company priorities and marketing strategy.

❓ Key Questions to Ask During Interview

1. "How does the paid social function integrate with Kandji's Product-Led Growth strategy? What are the key touchpoints between self-service acquisition and paid campaigns?"
2. "What are the current KPIs for measuring success in the paid social channels, and how might these evolve as the company approaches unicorn status?"
3. "Can you share more about how the Growth & Experience team collaborates with Product teams to align paid social efforts with product development?"
4. "What has been Kandji's most successful paid social channel to date, and where do you see the greatest opportunities for optimization or expansion?"
5. "How does Kandji's positioning in the Apple device management space influence the targeting and messaging strategy for B2B paid social campaigns?"
6. "What resources are available for creative development and testing for paid social campaigns?"

ASSUMPTION: These questions are suggested based on the role description and would need to be adapted based on the specific interview context and conversation flow.