Paid Media Specialist
Telesign📌 Core Information
🔹 Job Title: Paid Media Specialist
🔹 Company: Telesign
🔹 Location: Colombia (Hybrid)
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
Telesign is seeking a strategic Paid Media Specialist to join their Growth team. Reporting to the Sr Manager of Paid Media, this role is critical for driving pipeline growth through targeted digital advertising campaigns. The ideal candidate will develop strategic media plans that align with different stages of the buying journey, focusing on converting target accounts into sales opportunities rather than simply executing basic ad campaigns.
ASSUMPTION: This role appears to be part of a B2B marketing team based on the focus on pipeline dollars and target accounts, though this isn't explicitly stated.
📋 Key Responsibilities
✅ Develop and execute media plans targeting specific accounts to drive pipeline dollars
✅ Manage campaigns across multiple platforms including display, paid search, LinkedIn, and content syndication
✅ Build and segment audiences based on ideal customer profiles and buying journey stages
✅ Use marketing technology to personalize ads and site experiences
✅ Leverage marketing automation to guide prospects through the buying journey
✅ Implement A/B/C testing matrices for continuous improvement
✅ Collaborate with marketing operations to analyze data and find new conversion strategies
✅ Provide quick feedback to content and product marketing teams on effective messaging
ASSUMPTION: No additional assumptions needed as responsibilities are clearly outlined.
🎯 Required Qualifications
Education: Not specified
Experience: 1-3 years in similar positions
Skills:
- Fluent spoken and written English (C1 level)
- Growth mindset with continuous improvement orientation
- Strategic approach to campaign management
- Understanding of simple and complex attribution methods
- Data analysis skills to deliver actionable recommendations
- Strong focus on measurement and testing
- Ability to manage competing deadlines
- Experience with Google Ads, LinkedIn, Meta, and other digital platforms
- Working knowledge of marketing automation platforms like Marketo
ASSUMPTION: While no specific degree is mentioned, the technical nature of the role likely requires at least a bachelor's degree in marketing, communications, or related field, though this is not explicitly stated.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Paid Media Specialists in Colombia typically earn between $12,000-$30,000 USD annually depending on experience level, with additional benefits likely including health insurance and retirement plans. This is based on standard practices in the technology sector in Colombia.
📌 Applicant Insights
🔍 Company Context
Industry Position: Telesign is a technology company specializing in customer identity and engagement solutions through APIs that deliver user verification, data insights, and communications.
Company Size: Not specified
Company Stage: Growth stage (indicated by "Telesign is growing" statement)
ASSUMPTION: Based on the sophisticated nature of their services and growth stage mention, Telesign appears to be an established tech company, likely mid-sized, in the telecommunications and security sector.
📊 Role Analysis
Career Level: Early to mid-career (based on 1-3 years experience requirement)
Reporting Structure: Reports to Sr Manager of Paid Media
Team Size/Composition: Part of the Growth team
Growth Opportunities: Not explicitly mentioned, but likely vertical progression in digital marketing path
ASSUMPTION: This role likely works with both the marketing operations team and content/product marketing teams based on the collaboration requirements mentioned.
🌍 Location & Work Environment
Office Type: Hybrid
Geographic Context: Colombia offers a growing tech ecosystem, particularly in cities like Bogotá and Medellín, with a lower cost of living compared to North American tech hubs.
Work Schedule: Not specified, likely standard business hours
Regional Considerations: Colombia's growing tech sector offers competitive salaries relative to local cost of living. The hybrid work arrangement suggests some in-office days will be required.
ASSUMPTION: The specific city in Colombia is not mentioned, but it's likely to be in one of the major tech centers like Bogotá or Medellín where most international tech companies have offices.
💼 Interview & Application Insights
Typical Process: For this type of role, expect initial screening, technical marketing assessment, and interviews with the hiring manager and potentially team members.
Key Assessment Areas: Strategic thinking, campaign management expertise, analytical skills, and ability to demonstrate ROI for marketing investments.
Application Tips: Highlight quantifiable results from previous paid media campaigns, showcasing your experience with the mentioned platforms and strategic approach to audience targeting.
ATS Keywords: paid media, digital advertising, LinkedIn ads, Google Ads, Meta, display advertising, content syndication, Marketo, attribution, A/B testing, pipeline generation, audience segmentation
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles unless specifically mentioned in the job description.
🛠️ Tools & Technologies
Mentioned tools include:
- Google Ads
- LinkedIn advertising platform
- Meta advertising platform
- Marketing automation platforms (Marketo specifically mentioned)
- Display advertising platforms
Likely also uses:
- Analytics platforms (Google Analytics, Adobe Analytics)
- Audience management platforms
- A/B testing tools
- CRM systems
ASSUMPTION: While not explicitly mentioned, professionals in this role typically work with data visualization tools, CRM systems, and other marketing technology stack components.
👔 Cultural Fit Considerations
Company Values: Growth-oriented, results-driven, innovative, equal opportunity employer that values diversity
Work Style: Strategic thinking, data-driven decision making, collaborative across teams, adaptive to continuous improvement
Self-Assessment:
- Are you comfortable balancing strategic thinking with tactical execution?
- Do you thrive in a metrics-driven environment where success is clearly measured?
- Can you effectively collaborate across different marketing functions?
- Are you passionate about testing and optimization?
ASSUMPTION: The company culture values appear to emphasize data-driven decision making and strategic thinking based on the job requirements, though specific company culture details are limited in the listing.
⚠️ Potential Challenges
Based on the job description, potential challenges include:
- Balancing strategic planning with tactical execution across multiple platforms
- Managing competing deadlines while maintaining campaign quality
- Demonstrating clear ROI with complex attribution models
- Working cross-functionally with multiple teams while maintaining strategic focus
- Meeting specific pipeline dollar metrics that directly impact performance evaluation
ASSUMPTION: These challenges are inferred from the responsibilities and success metrics listed, and may vary based on the specific team structure and company processes.
📈 Similar Roles Comparison
This Paid Media Specialist role differs from standard digital marketing positions in several ways:
- More strategic focus than typical execution-only paid media roles
- Greater emphasis on B2B pipeline generation versus brand awareness or consumer conversion
- Strong focus on account-based marketing rather than broad audience targeting
- Direct accountability for pipeline dollars (Sales Accepted Opportunities) rather than only clicks or leads
- Requires cross-functional collaboration with content and product marketing teams
ASSUMPTION: This comparison is based on standard industry patterns for digital marketing roles.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on:
- Developing a multi-channel campaign targeting key accounts in the telecommunications sector
- Creating segment-specific LinkedIn campaigns for different stages of the buying journey
- Implementing A/B tests of ad creative to determine which messaging resonates with specific ICPs
- Building an attribution model to demonstrate the impact of content syndication on pipeline development
- Optimizing conversion paths through the marketing automation platform to improve lead quality
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual assigned tasks.
❓ Key Questions to Ask During Interview
- How do you define the ideal customer profile (ICP) for Telesign's services, and how might that influence targeting strategies?
- What attribution model does the team currently use to evaluate campaign success?
- Could you describe how the paid media function collaborates with other marketing teams?
- What marketing automation workflows have been most effective for moving prospects through the buying journey?
- How much autonomy does this role have in testing new platforms or approaches?
- What have been the biggest challenges in generating qualified pipeline through paid media efforts?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To effectively pursue this opportunity:
- Prepare your resume in English as specifically mentioned in the job posting
- Tailor your application to highlight experience with the specific platforms mentioned (Google Ads, LinkedIn, Meta, Marketo)
- Quantify your achievements in terms of pipeline generation, cost efficiency, or campaign performance
- Prepare examples of how you've strategically approached different buyer journey stages
- Research Telesign's solutions in customer identity, verification, and communications to understand their market positioning
- Consider how your experience aligns with their preferred qualifications, especially any experience in mobile identity, cloud communications, or fraud management
- Prepare to demonstrate your analytical thinking and attribution modeling expertise
When applying online, ensure your resume includes key terms like "paid media," "digital advertising," "pipeline generation," "LinkedIn advertising," "audience segmentation," and "marketing automation" to pass ATS screening.